Youtheory
Youtheory's Overview
Youtheory is a Southern California-based health and wellness brand dedicated to inspiring wellness at every stage of life. Founded in 2010 by Darren and Patty Rude and acquired by Jamieson Wellness in October 2022, Youtheory is renowned for its high-quality dietary supplements. Their flagship products include a wide range of collagen formulas, turmeric, ashwagandha, and other targeted nutritional supplements. The brand emphasizes science-backed formulations, premium ingredients, and rigorous quality testing to help consumers achieve health and vitality. Youtheory products are widely available through major retailers, e-commerce platforms, and health food stores globally, aiming to make effective wellness solutions accessible to all.
Where is Youtheory's Headquarters?
HQ Function
Serves as the central hub for the Youtheory brand's operations, including product innovation, marketing, brand strategy, and administrative functions under Jamieson Wellness. It supports the brand's mission to develop and market high-quality health and wellness supplements.
Notable Features:
Modern office facilities located within a significant business district in Irvine, designed to foster collaboration, innovation, and reflect the brand's commitment to quality and well-being. Access to local talent and a vibrant wellness-focused community.
Work Culture:
A dynamic and health-conscious work environment that encourages innovation in nutritional science, teamwork, and a passion for promoting wellness. Post-acquisition by Jamieson Wellness, the culture likely blends Youtheory's entrepreneurial spirit with aspects of a larger, growth-oriented corporate structure focused on market leadership.
HQ Significance:
The Irvine headquarters is key for maintaining the Youtheory brand identity, driving new product development, and managing its significant market presence, particularly in the United States. It embodies the brand's Californian origins and its focus on health-forward lifestyles.
Values Reflected in HQ: The headquarters' operations and environment aim to reflect Youtheory's core values of quality, efficacy, transparency, and science-backed wellness solutions, fostering a setting dedicated to creating trusted health products.
Location:
Youtheory products are distributed internationally, reaching consumers in numerous countries across North America, Asia, Europe, and other regions. This is achieved through strategic retail partnerships, robust e-commerce channels, and specialized distributors. As part of Jamieson Wellness, Youtheory benefits from an enhanced global distribution network, supporting functions such as international sales, localized marketing strategies, supply chain management, and adherence to regional regulatory requirements for its extensive range of supplements.
Street Address:
18201 Von Karman Ave, Suite 800
City:
Irvine
State/Province:
CA
Country:
USA
Youtheory's Global Presence
Buying Intent Signals for Youtheory
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Executive Team of Youtheory
As of April 2025, Youtheory' leadership includes:
Investors of Youtheory
Youtheory has been backed by several prominent investors over the years, including:
Executive New Hires/Exits in the Last 12 Months
Following its acquisition by Jamieson Wellness in late 2022, key leadership roles for the Youtheory brand were established in early 2023 to steer its integration and growth. Public announcements regarding executive team changes specifically within the Youtheory brand leadership over the immediate past 12 months (mid-2023 to mid-2024) have been limited, indicating a phase of operational stability and strategic execution under the established team.
Departures
New Appointments:
Technology (Tech Stack) used by Youtheory
Discover the tools Youtheory uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Youtheory Email Formats and Examples
Youtheory, as part of Jamieson Wellness, likely utilizes email formats common within the parent company or maintains its established patterns. The most frequently observed email format for Youtheory appears to be the first initial followed by the last name.
[first_initial][last]@youtheory.com
Format
jdoe@youtheory.com
Example
85%
Success rate
News and media
GlobeNewswire / Jamieson Wellness Inc. • May 2, 2024
Jamieson Wellness Inc. Reports First Quarter 2024 Financial Results
Jamieson Wellness announced its Q1 2024 financial results, noting the positive performance of its Youtheory brand, particularly highlighting its contribution to revenue growth in the U.S. market and continued strong consumer demand for its collagen and wellness products....more
youtheory.com Blog • September 8, 2023
Youtheory® Ashwagandha Named 2023 NEXTY Award Finalist
Youtheory's Ashwagandha KSM-66® was recognized as a finalist in the 'Best Condition-Specific Supplement' category at the 2023 NEXTY Awards by New Hope Network. This nomination underscored the brand's dedication to producing effective, science-backed herbal supplements for targeted health benefits....more
PR Newswire • February 1, 2023
youtheory® Unveils Daily Fat Burner, Formulated to Support Healthy Weight Management
Youtheory launched its Daily Fat Burner supplement, a new product featuring a clinically supported blend of Sinetrol® Citrus Fruit Blend and Capsimax® Cayenne Pepper Extract, designed to aid healthy weight management, enhance metabolism, and help reduce body fat as part of a healthy lifestyle....more
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