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Youth To The People is a California-based skincare company renowned for its Pro-Grade Vegan™ formulas. They combine potent superfood extracts and clinical actives, prioritizing sustainability and conscious practices to deliver high-performance, results-driven skincare for all. Founded in 2015 by cousins Greg Gonzalez and Joe Cloyes, the brand was acquired by L'Oréal in 2021 but continues to operate with its distinct ethos focused on superfoods, wellness, and environmental responsibility.
Serves as the central hub for brand strategy, product development and innovation, marketing, creative design, and global operations management for the Youth To The People brand.
Located in a repurposed building within the historic Arts District, likely featuring an open, collaborative workspace designed to foster creativity. The space reflects the brand's modern, conscious aesthetic and may include in-house R&D facilities or studios.
A dynamic, inclusive, and creative environment driven by a passion for clean beauty, sustainability, and social impact. The culture emphasizes collaboration, innovation, and a strong connection to the brand's California roots and community values.
The headquarters is pivotal for maintaining the unique brand identity of Youth To The People, driving its product innovation in the competitive clean beauty market, and orchestrating its global growth strategy under the L'Oréal umbrella.
Youth To The People supports its global customer base primarily through international e-commerce capabilities on its website and strategic retail partnerships with major beauty retailers like Sephora. These partnerships extend its reach across North America, Europe, Australia, Southeast Asia, and other regions. The brand's global distribution and operational capabilities are further enhanced by L'Oréal's extensive international infrastructure.
708 Traction Ave
Los Angeles
CA
USA
No additional office locations available.
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As of April 2025, Youth To The People' leadership includes:
Youth To The People has been backed by several prominent investors over the years, including:
Specific executive movements directly at the Youth To The People brand level are not frequently publicized. Major leadership changes would typically be announced by its parent company, L'Oréal. No specific brand-level executive hires or exits have been publicly announced in the last 12 months, with the co-founders continuing to be key figures for the brand.
Discover the tools Youth To The People uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
While Youth To The People does not officially publish its email format, companies of its nature commonly use standardized patterns. The most probable formats link employee names to the company's domain, youthtothepeople.com.
[first_initial][last]@youthtothepeople.com or [first].[last]@youthtothepeople.com
Format
jdoe@youthtothepeople.com or jane.doe@youthtothepeople.com
Example
75%
Success rate
WWD • May 15, 2024
Youth To The People cofounders Greg Gonzalez and Joe Cloyes discussed their journey post-L'Oréal acquisition, emphasizing continued brand ethos and innovation, highlighted by the launch of their new 'To The People Yerba Mate Mist SPF 30 Sunscreen'....more
Glossy • May 16, 2024
Youth To The People has expanded its product line with its first-ever SPF product, the 'To The People Yerba Mate Mist SPF 30 Sunscreen,' supported by a marketing campaign that emphasizes community, inclusivity, and real user experiences....more
L'Oréal Press Release • December 9, 2021
L'Oréal announced the signing of an agreement to acquire Youth to the People, a skincare company based in California known for its formulas that combine superfood extracts and science. This strategic acquisition marked Youth To The People's integration into L'Oréal Luxe division....more
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