HQ Function

The New York headquarters serves as the primary hub for Parade's core operations, including design, product development, marketing, brand strategy, and executive leadership.

Notable Features:

While specific interior details are not widely publicized, Parade's HQ likely embodies a modern, vibrant, and collaborative workspace reflecting their brand ethos. It is situated in the Flatiron District, known for its historic architecture and dynamic business environment.

Work Culture:

Parade fosters a dynamic, mission-driven, and inclusive work culture. Rooted in its startup origins, the company values creativity, collaboration, and a passion for its community-focused mission of celebrating self-expression and sustainability.

HQ Significance:

The New York City headquarters is strategically important, positioning Parade at the epicenter of the US fashion, retail, and direct-to-consumer industries, allowing access to top talent, industry partnerships, and market trends.

Values Reflected in HQ: The choice of a New York City location and the likely design of their workspace reflect Parade's values of innovation, community engagement, and being at the forefront of the evolving fashion and e-commerce landscape.

Location:

Parade primarily serves customers in the United States and Canada via its robust e-commerce platform. While its physical office operations are centralized in New York, its digital presence, shipping capabilities, and community-focused marketing efforts allow it to reach a growing international audience interested in its inclusive and sustainably-minded products.

Street Address:

37 W 20th St

City:

New York

State/Province:

NY

Country:

USA