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Younique is a direct sales company specializing in cosmetics and skincare products. Founded in 2012 by siblings Derek Maxfield and Melanie Huscroft, its mission is to uplift, empower, and validate women around the world. Younique leverages a social selling model where independent 'Presenters' market and sell products primarily through online platforms and social media. Their product portfolio includes a wide range of makeup, skincare, and beauty tools, often highlighting flagship products like their Moodstruck Epic Mascara. The company emphasizes community building and personal development for its network of Presenters.
The headquarters serves as the central hub for Younique's global operations, including product innovation and development, marketing strategy, Presenter support services, and corporate administration.
The Younique Global Headquarters (YGHQ) is a modern, purpose-built facility spanning approximately 250,000 square feet. It was designed to reflect the brand's values and includes open workspaces, training facilities, product labs, and areas for Presenter events.
The work culture at Younique's HQ is often described as energetic and mission-driven, focusing on collaboration, innovation in the beauty sector, and supporting the success of its global Presenter network. Emphasis is placed on the company's core values of empowerment and community.
The Lehi headquarters is significant as it centralizes Younique's operational command, allowing for cohesive brand management and strategic planning for its international direct sales business.
Younique operates in numerous countries across North America, Europe, Latin America, and the Asia-Pacific region. Its global functions are supported through its main headquarters in Utah and regional operational hubs. These functions include international sales management, localized marketing campaigns, multilingual Presenter and customer support, global supply chain management, and international product distribution to ensure products reach Presenters and customers worldwide.
3400 W. Mayflower Ave
Lehi
Utah
USA
Address: [Specific address not publicly listed, serves as a European operational hub]
To manage European sales, marketing localization, customer service, and distribution logistics, ensuring compliance with EU regulations for cosmetics and direct selling.
Address: [Specific address not publicly listed, serves as a Latin American operational hub]
Facilitates market entry and growth in Latin American countries, manages regional logistics, and provides Spanish-language support services.
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As of April 2025, Younique' leadership includes:
Younique has been backed by several prominent investors over the years, including:
The most notable executive change in the past year was the appointment of Kristy Kellinger as CEO in late 2023. This marks a significant leadership transition for the company. Other C-level changes often align with strategic shifts, such as the appointment of a new COO.
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Younique corporate email addresses typically follow common professional patterns using the @youniqueproducts.com domain. The most frequently observed formats involve combinations of the employee's first and last names.
[first_initial][last]@youniqueproducts.com (e.g., jdoe@youniqueproducts.com) or [first].[last]@youniqueproducts.com (e.g., jane.doe@youniqueproducts.com)
Format
kkellinger@youniqueproducts.com
Example
80%
Success rate
Direct Selling News • October 5, 2023
Younique has appointed Kristy Kellinger as its new Chief Executive Officer. Kellinger, who previously served as President, succeeds company Co-founder Derek Maxfield, who will continue as Chairman of the Board. Kellinger has been with Younique since 2020 and brings significant industry experience....more
Business For Home • April 15, 2024
Younique announced the appointment of Suzi Stryker as its new Chief Operating Officer. Stryker is expected to leverage her experience to enhance operational efficiencies and support the company's global Presenter base....more
PR Newswire • September 1, 2019
Younique's original founders, Derek Maxfield and Melanie Huscroft, announced they signed a definitive agreement to reacquire the 60% stake in the company previously sold to Coty Inc. This move returned Younique to full ownership by its founders....more
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