What Does Younique Do?

Total employees350
HeadquartersLehi
Founded2012

Younique is a direct sales company specializing in cosmetics and skincare products. Founded in 2012 by siblings Derek Maxfield and Melanie Huscroft, its mission is to uplift, empower, and validate women around the world. Younique leverages a social selling model where independent 'Presenters' market and sell products primarily through online platforms and social media. Their product portfolio includes a wide range of makeup, skincare, and beauty tools, often highlighting flagship products like their Moodstruck Epic Mascara. The company emphasizes community building and personal development for its network of Presenters.

Where Is Younique's Headquarters?

Younique officeYounique officeYounique officeYounique office
*Images sourced via web search. Rights belong to original owners

HQ Function

The headquarters serves as the central hub for Younique's global operations, including product innovation and development, marketing strategy, Presenter support services, and corporate administration.

Notable Features:

The Younique Global Headquarters (YGHQ) is a modern, purpose-built facility spanning approximately 250,000 square feet. It was designed to reflect the brand's values and includes open workspaces, training facilities, product labs, and areas for Presenter events.

Work Culture:

The work culture at Younique's HQ is often described as energetic and mission-driven, focusing on collaboration, innovation in the beauty sector, and supporting the success of its global Presenter network. Emphasis is placed on the company's core values of empowerment and community.

HQ Significance:

The Lehi headquarters is significant as it centralizes Younique's operational command, allowing for cohesive brand management and strategic planning for its international direct sales business.

Values Reflected in HQ: The headquarters' design, with its open and collaborative spaces and facilities for Presenter engagement, reflects Younique's values of community, empowerment, transparency, and innovation.

Location:

Younique operates in numerous countries across North America, Europe, Latin America, and the Asia-Pacific region. Its global functions are supported through its main headquarters in Utah and regional operational hubs. These functions include international sales management, localized marketing campaigns, multilingual Presenter and customer support, global supply chain management, and international product distribution to ensure products reach Presenters and customers worldwide.

Street Address:

3400 W. Mayflower Ave

City:

Lehi

State/Province:

Utah

Country:

USA

Where Else Does Younique Operate Around the World?

Utrecht, Netherlands

Address: [Specific address not publicly listed, serves as a European operational hub]

To manage European sales, marketing localization, customer service, and distribution logistics, ensuring compliance with EU regulations for cosmetics and direct selling.

Mexico City, Mexico

Address: [Specific address not publicly listed, serves as a Latin American operational hub]

Facilitates market entry and growth in Latin American countries, manages regional logistics, and provides Spanish-language support services.

Buying Intent Signals for Younique

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading Younique? Meet the Executive Team

As of April 2025, Younique' leadership includes:

Kristy Kellinger - Chief Executive Officer
Derek Maxfield - Co-founder and Chairman of the Board
Melanie Huscroft - Co-founder and Chief Visionary Officer
Jamie Content - Chief Financial Officer
Suzi Stryker - Chief Operating Officer

Who's Investing in Younique?

Younique has been backed by several prominent investors over the years, including:

Derek Maxfield (Co-founder)
Melanie Huscroft (Co-founder)
Coty Inc. (Previously held a majority stake from 2017-2019; founders repurchased the company)

What Leadership Changes Has Younique Seen Recently?

Hire2
Exits0

The most notable executive change in the past year was the appointment of Kristy Kellinger as CEO in late 2023. This marks a significant leadership transition for the company. Other C-level changes often align with strategic shifts, such as the appointment of a new COO.

New Appointments:

Kristy Kellinger, Kristy Kellinger was appointed as the new Chief Executive Officer, bringing extensive experience in direct selling and beauty.
Suzi Stryker, Suzi Stryker was appointed as Chief Operating Officer to streamline operations and support global expansion.

What Technology (Tech Stack) Is Used byYounique?

Discover the tools Younique uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Younique Email Formats and Examples

Younique corporate email addresses typically follow common professional patterns using the @youniqueproducts.com domain. The most frequently observed formats involve combinations of the employee's first and last names.

[first_initial][last]@youniqueproducts.com (e.g., jdoe@youniqueproducts.com) or [first].[last]@youniqueproducts.com (e.g., jane.doe@youniqueproducts.com)

Format

kkellinger@youniqueproducts.com

Example

80%

Success rate

What's the Latest News About Younique?

Direct Selling NewsOctober 5, 2023

Younique Names Kristy Kellinger New CEO

Younique has appointed Kristy Kellinger as its new Chief Executive Officer. Kellinger, who previously served as President, succeeds company Co-founder Derek Maxfield, who will continue as Chairman of the Board. Kellinger has been with Younique since 2020 and brings significant industry experience....more

Business For HomeApril 15, 2024

Younique Welcomes Suzi Stryker As Chief Operating Officer

Younique announced the appointment of Suzi Stryker as its new Chief Operating Officer. Stryker is expected to leverage her experience to enhance operational efficiencies and support the company's global Presenter base....more

PR NewswireSeptember 1, 2019

Younique Founders to Acquire Company from Coty

Younique's original founders, Derek Maxfield and Melanie Huscroft, announced they signed a definitive agreement to reacquire the 60% stake in the company previously sold to Coty Inc. This move returned Younique to full ownership by its founders....more

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