What Does YouGov Do?

Total employees4452
HeadquartersLondon
Founded

YouGov is an international research data and analytics group headquartered in London, UK. Founded in 2000 by Stephan Shakespeare and Nadhim Zahawi, the company has grown to become a leading global provider of public opinion data, market research, and syndicated data products. YouGov utilizes a highly engaged online panel of millions of people worldwide to deliver real-time insights into what the world thinks. Their services cater to businesses, governments, and institutions, helping them understand consumer behavior, brand perception, political trends, and media consumption. YouGov's data is regularly cited in major media outlets globally, solidifying its reputation as a trusted source of public opinion.

Where Is YouGov's Headquarters?

YouGov officeYouGov officeYouGov officeYouGov office
*Images sourced via web search. Rights belong to original owners

HQ Function

The London headquarters serves as the central hub for YouGov's global operations, strategic decision-making, product development, corporate finance, and overarching management of its international offices and research panels.

Notable Features:

The office is situated in a modern building within London's 'Silicon Roundabout' area, known for its concentration of tech companies and startups. Facilities are designed to foster collaboration and innovation, with open-plan spaces and state-of-the-art technology infrastructure.

Work Culture:

YouGov's HQ fosters a dynamic, data-driven, and intellectually curious work culture. Employees often describe it as collaborative, fast-paced, and focused on delivering high-quality insights. There's an emphasis on continuous learning and adapting to new research methodologies and technologies.

HQ Significance:

Its London location places YouGov at the heart of a global financial, media, and political center, facilitating crucial connections with key clients, media partners, and a diverse talent pool. It underscores its British origins while serving as a command center for its international reach.

Values Reflected in HQ: The headquarters' location and design likely reflect YouGov's core values of accuracy, innovation, and global connectivity. The emphasis on technology and data analysis would be evident in the office's infrastructure and operational setup.

Location:

YouGov has a significant global presence with offices and operations across Europe (including UK, Germany, France, Nordics), North America (USA, Canada), the Middle East (UAE, Saudi Arabia), and Asia-Pacific (including Singapore, Australia, India, Hong Kong, China). Globally, these offices support functions such as syndicated research product delivery (e.g., BrandIndex, Profiles), custom research project management, data collection through local online panels, sales and client services, and data analysis tailored to regional and international clients.

Street Address:

50 Featherstone Street

City:

London

State/Province:

England

Country:

United Kingdom

Where Else Does YouGov Operate Around the World?

New York, NY, USA

Address: 230 Park Avenue South, 11th Floor, New York, NY 10003

Drives growth and client engagement in the large and influential US market, providing localized insights and support for YouGov's full suite of products and services.

Palo Alto, CA, USA

Address: 555 Hamilton Ave, Suite 230, Palo Alto, CA 94301

Supports YouGov's engagement with the tech industry and drives research methodologies relevant to digital platforms and services in the US and globally.

Paris, France

Address: 15 Rue de la Banque, 75002 Paris

Strengthens YouGov's presence in continental Europe, offering tailored research solutions for the French market and supporting multi-country studies.

Singapore, Singapore

Address: 6 Shenton Way, #18-08 OUE Downtown 2, Singapore 068809

Facilitates YouGov's expansion and service delivery within the rapidly growing Asian markets, providing localized insights and culturally nuanced research.

Dubai, UAE

Address: Office 303, Building 3, Dubai Media City, Dubai

Provides crucial data and analytics for businesses and organizations operating in or targeting the MENA region, understanding its unique cultural and economic landscape.

Buying Intent Signals for YouGov

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading YouGov? Meet the Executive Team

As of April 2025, YouGov' leadership includes:

Steve Hatch - Chief Executive Officer
Alex McIntosh - Chief Financial Officer
Lynda Vivian - Chief Operating Officer
Sundip Chahal - Chief Product and Technology Officer
Carolyne M AlConfino - Chief People Officer
Frank Saez - Chief Data and Analytics Officer

Who's Investing in YouGov?

YouGov has been backed by several prominent investors over the years, including:

YouGov plc is a publicly traded company listed on the AIM market of the London Stock Exchange (Symbol: YOU).
Major institutional shareholders typically include firms like Aberforth Partners LLP, Liontrust Investment Partners LLP, BlackRock Investment Management (UK) Limited, and various other asset management firms and investment funds.
Individual retail investors also hold shares in the company.

What Leadership Changes Has YouGov Seen Recently?

Hire2
Exits1

YouGov has experienced significant leadership changes in the past year, most notably with the appointment of a new CEO, Steve Hatch, who succeeded co-founder Stephan Shakespeare. Alex McIntosh was also confirmed as permanent CFO. These changes aim to steer YouGov into its next phase of growth.

Departures

Stephan Shakespeare, Stephan Shakespeare, co-founder, transitioned out of the CEO role.

New Appointments:

Steve Hatch, Steve Hatch appointed as new CEO to lead YouGov's next stage of development.
Alex McIntosh, Alex McIntosh appointed permanent CFO after a period as Interim CFO, bringing financial expertise to the leadership team.

What Technology (Tech Stack) Is Used byYouGov?

Discover the tools YouGov uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

YouGov Email Formats and Examples

YouGov typically uses a standard email format for its employees globally. The most common format observed is [first].[last]@yougov.com. This allows for easy and predictable communication with company representatives.

[first].[last]@yougov.com

Format

jane.doe@yougov.com

Example

90%

Success rate

What's the Latest News About YouGov?

YouGov Press ReleasesMay 21, 2024

YouGov acquires the European consumer panel business of CINT

YouGov announced the strategic acquisition of Cint's European consumer panel business, including panels in the Netherlands, Norway, Sweden, Denmark, Finland, and Belgium. This move is set to enhance YouGov's panel reach and data capabilities in key European markets....more

YouGov Press ReleasesApril 16, 2024

YouGov H1 2024 Results Announcement

YouGov reported its H1 2024 financial results, highlighting continued revenue growth driven by its Data Products division and strong performance in the US. The company reaffirmed its strategic focus on expanding its syndicated data offerings and geographic reach....more

YouGov Press ReleasesJanuary 9, 2024

YouGov Announces Appointment of Chief Financial Officer

YouGov officially announced the appointment of Alex McIntosh as permanent Chief Financial Officer. McIntosh had been serving as Interim CFO since April 2023 and brings extensive financial leadership experience to the role....more

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