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YouGov is an international research data and analytics group headquartered in London, UK. Founded in 2000 by Stephan Shakespeare and Nadhim Zahawi, the company has grown to become a leading global provider of public opinion data, market research, and syndicated data products. YouGov utilizes a highly engaged online panel of millions of people worldwide to deliver real-time insights into what the world thinks. Their services cater to businesses, governments, and institutions, helping them understand consumer behavior, brand perception, political trends, and media consumption. YouGov's data is regularly cited in major media outlets globally, solidifying its reputation as a trusted source of public opinion.
The London headquarters serves as the central hub for YouGov's global operations, strategic decision-making, product development, corporate finance, and overarching management of its international offices and research panels.
The office is situated in a modern building within London's 'Silicon Roundabout' area, known for its concentration of tech companies and startups. Facilities are designed to foster collaboration and innovation, with open-plan spaces and state-of-the-art technology infrastructure.
YouGov's HQ fosters a dynamic, data-driven, and intellectually curious work culture. Employees often describe it as collaborative, fast-paced, and focused on delivering high-quality insights. There's an emphasis on continuous learning and adapting to new research methodologies and technologies.
Its London location places YouGov at the heart of a global financial, media, and political center, facilitating crucial connections with key clients, media partners, and a diverse talent pool. It underscores its British origins while serving as a command center for its international reach.
YouGov has a significant global presence with offices and operations across Europe (including UK, Germany, France, Nordics), North America (USA, Canada), the Middle East (UAE, Saudi Arabia), and Asia-Pacific (including Singapore, Australia, India, Hong Kong, China). Globally, these offices support functions such as syndicated research product delivery (e.g., BrandIndex, Profiles), custom research project management, data collection through local online panels, sales and client services, and data analysis tailored to regional and international clients.
50 Featherstone Street
London
England
United Kingdom
Address: 230 Park Avenue South, 11th Floor, New York, NY 10003
Drives growth and client engagement in the large and influential US market, providing localized insights and support for YouGov's full suite of products and services.
Address: 555 Hamilton Ave, Suite 230, Palo Alto, CA 94301
Supports YouGov's engagement with the tech industry and drives research methodologies relevant to digital platforms and services in the US and globally.
Address: 15 Rue de la Banque, 75002 Paris
Strengthens YouGov's presence in continental Europe, offering tailored research solutions for the French market and supporting multi-country studies.
Address: 6 Shenton Way, #18-08 OUE Downtown 2, Singapore 068809
Facilitates YouGov's expansion and service delivery within the rapidly growing Asian markets, providing localized insights and culturally nuanced research.
Address: Office 303, Building 3, Dubai Media City, Dubai
Provides crucial data and analytics for businesses and organizations operating in or targeting the MENA region, understanding its unique cultural and economic landscape.
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As of April 2025, YouGov' leadership includes:
YouGov has been backed by several prominent investors over the years, including:
YouGov has experienced significant leadership changes in the past year, most notably with the appointment of a new CEO, Steve Hatch, who succeeded co-founder Stephan Shakespeare. Alex McIntosh was also confirmed as permanent CFO. These changes aim to steer YouGov into its next phase of growth.
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YouGov typically uses a standard email format for its employees globally. The most common format observed is [first].[last]@yougov.com. This allows for easy and predictable communication with company representatives.
[first].[last]@yougov.com
Format
jane.doe@yougov.com
Example
90%
Success rate
YouGov Press Releases • May 21, 2024
YouGov announced the strategic acquisition of Cint's European consumer panel business, including panels in the Netherlands, Norway, Sweden, Denmark, Finland, and Belgium. This move is set to enhance YouGov's panel reach and data capabilities in key European markets....more
YouGov Press Releases • April 16, 2024
YouGov reported its H1 2024 financial results, highlighting continued revenue growth driven by its Data Products division and strong performance in the US. The company reaffirmed its strategic focus on expanding its syndicated data offerings and geographic reach....more
YouGov Press Releases • January 9, 2024
YouGov officially announced the appointment of Alex McIntosh as permanent Chief Financial Officer. McIntosh had been serving as Interim CFO since April 2023 and brings extensive financial leadership experience to the role....more
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