Yota
Yota's Overview
Yota (operated by Scartel LLC) is a Russian mobile operator and provider of mobile broadband services, primarily focusing on 4G LTE internet access. Originally a pioneer in WiMAX technology in Russia, Yota transitioned to LTE and became known for its unlimited mobile internet offerings and simple, transparent tariff plans. Since 2013, Yota has been a subsidiary of PJSC MegaFon, one of Russia's largest telecommunications operators. Yota continues to operate as a distinct brand, targeting a tech-savvy audience with a focus on digital services and customer experience.
Where is Yota's Headquarters?
HQ Function
Manages the Yota brand, including marketing strategy, product development for Yota-specific tariffs and services, customer experience initiatives, and operational oversight of Yota's offerings leveraging MegaFon's network infrastructure.
Notable Features:
Modern office facilities designed to support a dynamic brand team, fostering collaboration and innovation in mobile services and digital customer engagement.
Work Culture:
Characterized by an agile, customer-focused, and innovative environment. Yota operates as a distinct, somewhat 'challenger' brand within the larger MegaFon corporate structure, encouraging a spirit of creativity and responsiveness to user needs.
HQ Significance:
The headquarters is central to maintaining Yota's unique brand identity, developing competitive mobile offerings, and driving customer acquisition and retention for the Yota segment within the Russian telecom market.
Values Reflected in HQ: The headquarters' operations aim to reflect Yota's core values of simplicity, innovation, fair and transparent pricing, and customer empowerment in the digital space.
Location:
Yota's primary operational focus is within the Russian Federation. While there were historical explorations of international expansion (e.g., Belarus, Nicaragua under previous ownership structures), Yota currently concentrates its services and market development efforts on its domestic Russian market. As a brand under MegaFon, its international activities, such as roaming services, are facilitated through MegaFon's global partnerships.
Street Address:
Oruzheyny Pereulok, 41
City:
Moscow
State/Province:
Moscow
Country:
Russia
Yota's Global Presence
Saint Petersburg, Russia
Address: Yota's services and customer support in Saint Petersburg are provided through MegaFon's regional infrastructure and numerous points of sale/service centers.
To provide localized customer support, manage service quality, address regional market needs, and implement targeted marketing initiatives for the Yota brand in one of Russia's key metropolitan areas and its surrounding region.
Nationwide, Russia
Address: Yota operates nationally, leveraging the extensive network infrastructure and retail presence of its parent company, MegaFon. Yota services are available in most regions across Russia.
To ensure broad accessibility of Yota's unique tariff plans and digital-first services to customers throughout the Russian Federation, maintaining brand distinction while benefiting from a robust national infrastructure.
Buying Intent Signals for Yota
Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
Executive Team of Yota
As of April 2025, Yota' leadership includes:
Investors of Yota
Yota has been backed by several prominent investors over the years, including:
Executive New Hires/Exits in the Last 12 Months
Publicly available information on specific executive new hires or exits solely for Yota (Scartel LLC), distinct from its parent company PJSC MegaFon, is limited for the past 12 months. Leadership changes, if any, are typically managed within the broader MegaFon group structure or are not widely publicized for the subsidiary brand's top management.
Technology (Tech Stack) used by Yota
Discover the tools Yota uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Yota Email Formats and Examples
Common email formats at Russian companies, including those in the telecom sector like Yota (Scartel LLC), often follow patterns like [first_initial][last_name] or [first_name].[last_name]@[domain]. For Yota, the domain is yota.ru.
[first_initial][last]@yota.ru
Format
sivanov@yota.ru
Example
70%
Success rate
News and media
ComNews.ru • March 12, 2024
Yota subscribers talked on smartphones for almost 26 million minutes on March 8
Yota reported that its subscribers spent nearly 26 million minutes on voice calls on International Women's Day, March 8, 2024. The company also noted an increase in internet traffic, with users consuming data equivalent to watching over 2.5 million hours of video content....more
MSKagency.ru (Агентство городских новостей Москва) • February 19, 2024
Yota has launched a service to protect subscribers from unwanted paid subscriptions
Yota introduced a new free service for its subscribers aimed at preventing accidental or unwanted subscriptions to paid third-party services. The feature helps users control their expenses and avoid unexpected charges by blocking activations of such content subscriptions....more
ComNews.ru • December 7, 2023
Yota expanded its line of unlimited options for applications
Yota announced an expansion of its unlimited data options for various popular applications. This allows subscribers to use services like social networks, messengers, music, and video streaming without consuming their main data package, offering more flexibility and cost control....more
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