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Yosi Samra is a contemporary footwear brand celebrated for popularizing the foldable ballet flat. Known for combining comfort, style, and practicality, the brand offers a range of footwear including flats, sandals, sneakers, and children's shoes designed for the modern, on-the-go lifestyle. Originally founded by Yosi Samra, the brand was acquired by The August Group LLC in September 2023, aiming to further develop its market presence and product offerings.
The New York operations hub focuses on brand management, design direction, marketing, sales strategy, and coordination of global distribution for Yosi Samra footwear.
As part of The August Group, Yosi Samra benefits from a professional environment geared towards brand development and fashion industry operations. Specific architectural highlights of the brand's dedicated space are not publicly detailed.
The work culture emphasizes creativity, agility, and a passion for fashion. Under The August Group, there's a focus on strategic growth, brand integrity, and collaborative innovation to meet consumer needs.
New York City is a global fashion capital, making it a significant location for a footwear brand to manage its design, marketing, and business development activities, staying close to industry trends and talent.
Yosi Samra achieves its global presence through its e-commerce platform shipping to numerous countries and a network of international distributors and partnerships with department stores and boutiques worldwide. Functions supported globally include sales, marketing, and customer engagement, with sourcing and design primarily managed from its New York operational base under The August Group.
Specific street address not publicly listed; operations managed through The August Group.
New York
NY
USA
Address: Specific international office addresses are not publicly listed. Operations are centralized or managed through regional partners.
To ensure product availability and brand presence in key international markets across North America, Europe, Asia, and other regions, tailored to local consumer preferences.
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As of April 2025, Yosi Samra' leadership includes:
Yosi Samra has been backed by several prominent investors over the years, including:
The most significant executive development in the last 12 months was the acquisition of the Yosi Samra brand by The August Group LLC in September 2023. This brought Elyce Pilkington, CEO of The August Group, into leadership of the brand's strategy. Founder Yosi Samra is supporting the brand through its transition under new ownership.
Discover the tools Yosi Samra uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Email formats for Yosi Samra likely follow common business patterns for companies of its size, often using the yosisamra.com domain. Post-acquisition by The August Group, communication may also be channeled through the parent company. For direct brand communications, a typical format would be used.
[first_name]@yosisamra.com
Format
jane@yosisamra.com
Example
70%
Success rate
Footwear News • September 7, 2023
The Yosi Samra footwear brand, known for its popular foldable ballet flats, has been acquired by The August Group LLC. The August Group, a brand development, licensing, and sourcing company founded by Elyce Pilkington, will take over the brand. Yosi Samra, the founder, will continue to support the brand through the transition period....more
Yosi Samra Website (Blog/News Section Analogue) • January 25, 2024
The Yosi Samra brand continues to offer its signature foldable flats and other popular footwear styles. Under new leadership, the brand is focused on maintaining its commitment to comfort and style while exploring new designs and collections for its loyal customer base and new audiences....more
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