HQ Function

Serves as the central hub for global operations, corporate strategy, research and development, product design, and overall brand management.

Notable Features:

Modern office facilities incorporating advanced R&D labs for sports equipment innovation, product testing centers, and showrooms displaying their latest product lines.

Work Culture:

Reflects a blend of traditional Japanese business principles like precision, quality, and long-term vision, combined with a strong focus on innovation and performance driven by the sporting goods industry. Emphasis on teamwork and continuous improvement (Kaizen).

HQ Significance:

The Tokyo headquarters is pivotal for maintaining Yonex's leadership in sports technology, coordinating its international subsidiaries, and driving the company's growth strategy in the competitive global sports market.

Values Reflected in HQ: Precision engineering, technological innovation, commitment to quality, global leadership, and dedication to athletic performance.

Location:

Yonex supports its global operations through a network of subsidiaries and distributors across Asia, North America, Europe, and other regions. Functions supported globally include manufacturing (primarily in Japan and Taiwan, with some facilities in China), international sales and marketing, product distribution, athlete sponsorship and support, and customer service. The company has a strong presence in major sporting events and works closely with national sports federations worldwide.

Street Address:

3-23-13 Yushima

City:

Bunkyo City

State/Province:

Tokyo

Country:

Japan