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YO! Sushi (often branded as YO!) is a British-founded restaurant chain specializing in Japanese street food and sushi, famously delivered to customers via a 'kaiten' conveyor belt. Established in 1997 by Simon Woodroffe, YO! Sushi offers a vibrant dining experience with freshly prepared dishes including sushi, sashimi, tempura, gyozas, and hot Japanese classics. The company emphasizes fresh ingredients, culinary innovation, and a unique, engaging atmosphere. YO! Sushi is part of The Snowfox Group, one of the largest global Japanese food businesses.
Serves as the central operational hub for brand management, menu development, marketing, UK and international operations, and strategic planning for the YO! Sushi brand.
Modern office space in a key London district, designed to foster collaboration and innovation, reflecting the brand's dynamic and contemporary image.
A fast-paced, creative, and customer-focused environment. The culture emphasizes teamwork, a passion for Japanese cuisine, and the energetic spirit of the YO! brand.
The headquarters is crucial for driving YO! Sushi's growth, maintaining brand standards across its global footprint, and coordinating with The Snowfox Group's wider international strategy.
YO! Sushi, as a key brand within The Snowfox Group, boasts a significant global presence. Originating in the UK, YO! Sushi restaurants and kiosks are found in multiple countries through company-owned sites, franchise agreements, and strategic partnerships in travel hubs (airports, train stations) and retail locations. The Snowfox Group further extends this reach with other Japanese food concepts in North America and Europe. Globally supported functions include international franchise management, robust supply chain coordination, localized marketing strategies, and consistent quality assurance programs across all territories.
10 Back Hill
London
Greater London
United Kingdom
Address: Specific corporate office addresses for regional hubs are not typically publicly listed; operations are often integrated with regional management structures supporting restaurant networks.
To ensure operational excellence, brand consistency, and market-specific adaptation for YO! Sushi restaurants and kiosks within defined geographic territories.
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As of April 2025, YO! Sushi' leadership includes:
YO! Sushi has been backed by several prominent investors over the years, including:
There have been no widely publicized major new hires or departures at the executive level specifically for the YO! Sushi brand or its direct parent Snowfox Group in the last 12 months. The leadership team has maintained stability, particularly after the acquisition of Snowfox Group by Zensho Holdings in late 2023, which was the most significant recent event affecting the broader organizational structure.
Discover the tools YO! Sushi uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Corporate email addresses for YO! Sushi and its parent company, The Snowfox Group, likely follow standard business patterns. For brand-specific roles, emails might use the '@yosushi.com' domain, while parent company executives may use '@snowfoxgroup.com'. For customer service or general inquiries, it is best to use the contact forms or official customer service email addresses provided on the YO! Sushi website.
[first].[last]@yosushi.com
Format
jane.doe@yosushi.com
Example
70%
Success rate
Hospitality & Catering News • February 1, 2024
YO! Sushi introduced a new 'Super Value Saver Menu' across its UK restaurants, with dishes starting from £2.99. This initiative aims to offer more affordable dining options to customers facing increased cost of living pressures....more
FoodBev Media • June 21, 2023
Japanese food conglomerate Zensho Holdings Co., Ltd. announced its agreement to acquire a majority stake in Snowfox Topco Limited, the parent company of YO! Sushi and other sushi brands like Snowfox and Bento. The acquisition aims to accelerate the global growth of Snowfox Group's brands....more
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