What Does YO! Sushi Do?

Total employees3000
HeadquartersLondon
Founded1997

YO! Sushi (often branded as YO!) is a British-founded restaurant chain specializing in Japanese street food and sushi, famously delivered to customers via a 'kaiten' conveyor belt. Established in 1997 by Simon Woodroffe, YO! Sushi offers a vibrant dining experience with freshly prepared dishes including sushi, sashimi, tempura, gyozas, and hot Japanese classics. The company emphasizes fresh ingredients, culinary innovation, and a unique, engaging atmosphere. YO! Sushi is part of The Snowfox Group, one of the largest global Japanese food businesses.

Where Is YO! Sushi's Headquarters?

YO! Sushi officeYO! Sushi officeYO! Sushi officeYO! Sushi office
*Images sourced via web search. Rights belong to original owners

HQ Function

Serves as the central operational hub for brand management, menu development, marketing, UK and international operations, and strategic planning for the YO! Sushi brand.

Notable Features:

Modern office space in a key London district, designed to foster collaboration and innovation, reflecting the brand's dynamic and contemporary image.

Work Culture:

A fast-paced, creative, and customer-focused environment. The culture emphasizes teamwork, a passion for Japanese cuisine, and the energetic spirit of the YO! brand.

HQ Significance:

The headquarters is crucial for driving YO! Sushi's growth, maintaining brand standards across its global footprint, and coordinating with The Snowfox Group's wider international strategy.

Values Reflected in HQ: The HQ's operations reflect values of freshness, innovation, efficiency, and a commitment to delivering an exciting and high-quality customer experience, central to the YO! Sushi brand.

Location:

YO! Sushi, as a key brand within The Snowfox Group, boasts a significant global presence. Originating in the UK, YO! Sushi restaurants and kiosks are found in multiple countries through company-owned sites, franchise agreements, and strategic partnerships in travel hubs (airports, train stations) and retail locations. The Snowfox Group further extends this reach with other Japanese food concepts in North America and Europe. Globally supported functions include international franchise management, robust supply chain coordination, localized marketing strategies, and consistent quality assurance programs across all territories.

Street Address:

10 Back Hill

City:

London

State/Province:

Greater London

Country:

United Kingdom

Where Else Does YO! Sushi Operate Around the World?

Various Regional Hubs, Globally

Address: Specific corporate office addresses for regional hubs are not typically publicly listed; operations are often integrated with regional management structures supporting restaurant networks.

To ensure operational excellence, brand consistency, and market-specific adaptation for YO! Sushi restaurants and kiosks within defined geographic territories.

Buying Intent Signals for YO! Sushi

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading YO! Sushi? Meet the Executive Team

As of April 2025, YO! Sushi' leadership includes:

Richard Hodgson - CEO, Snowfox Group (Parent Company of YO! Sushi)
Mike Lewis - Managing Director - YO! (Restaurants & Kiosks)
Emma Deabill - CFO, Snowfox Group (Parent Company of YO! Sushi)
David Hampton - Group Chief Supply Chain Officer, Snowfox Group

Who's Investing in YO! Sushi?

YO! Sushi has been backed by several prominent investors over the years, including:

Zensho Holdings (Majority Owner of The Snowfox Group)
Mayfair Equity Partners (Minority Stakeholder in The Snowfox Group)

What Leadership Changes Has YO! Sushi Seen Recently?

Hire0
Exits0

There have been no widely publicized major new hires or departures at the executive level specifically for the YO! Sushi brand or its direct parent Snowfox Group in the last 12 months. The leadership team has maintained stability, particularly after the acquisition of Snowfox Group by Zensho Holdings in late 2023, which was the most significant recent event affecting the broader organizational structure.

What Technology (Tech Stack) Is Used byYO! Sushi?

Discover the tools YO! Sushi uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

YO! Sushi Email Formats and Examples

Corporate email addresses for YO! Sushi and its parent company, The Snowfox Group, likely follow standard business patterns. For brand-specific roles, emails might use the '@yosushi.com' domain, while parent company executives may use '@snowfoxgroup.com'. For customer service or general inquiries, it is best to use the contact forms or official customer service email addresses provided on the YO! Sushi website.

[first].[last]@yosushi.com

Format

jane.doe@yosushi.com

Example

70%

Success rate

What's the Latest News About YO! Sushi?

Hospitality & Catering News • February 1, 2024

YO! Sushi Launches New Value Menu to Help with Cost of Living

YO! Sushi introduced a new 'Super Value Saver Menu' across its UK restaurants, with dishes starting from £2.99. This initiative aims to offer more affordable dining options to customers facing increased cost of living pressures....more

FoodBev Media • June 21, 2023

YO! Sushi parent Snowfox Group to be acquired by Zensho Holdings

Japanese food conglomerate Zensho Holdings Co., Ltd. announced its agreement to acquire a majority stake in Snowfox Topco Limited, the parent company of YO! Sushi and other sushi brands like Snowfox and Bento. The acquisition aims to accelerate the global growth of Snowfox Group's brands....more

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