What Does Yleisradio Do?

Total employees3284
HeadquartersHelsinki
Founded1926

Yleisradio Oy (Yle) is Finland's national public service broadcasting company. Wholly owned by the Finnish state, Yle operates four television channels, six radio channels and services, and a comprehensive online presence with Yle Areena, one of Finland's most popular streaming services. Yle's mission is to provide all Finns with equal opportunities for information, education, experiences, and entertainment. It produces content in Finnish, Swedish (through Svenska Yle), and to some extent in Sámi, Romani, Russian, Ukrainian and English. Yle is funded primarily by a public broadcasting tax (Yle tax) collected from citizens and corporations, ensuring its editorial independence.

Where Is Yleisradio's Headquarters?

Yleisradio officeYleisradio officeYleisradio officeYleisradio office
*Images sourced via web search. Rights belong to original owners

HQ Function

Serves as the central hub for Yleisradio's nationwide operations, including top-level management, core news production, broadcasting for multiple TV and radio channels, and development of digital services.

Notable Features:

The Pasila campus includes Iso Paja (main administrative and studio building), Mediatalo (Media House), modern TV and radio studios, extensive production facilities, and the new 'Huippu' office building. It's a significant media landmark in Helsinki.

Work Culture:

A dynamic and mission-driven environment focused on public service, journalistic integrity, and creative content production. Emphasizes collaboration, innovation, and Finnish language and culture, with a strong commitment to diversity and inclusion.

HQ Significance:

As the heart of Finland's national public broadcaster, the Pasila HQ is crucial for providing reliable news, diverse programming, and cultural content to the entire nation, playing a key role in Finnish democracy and societal discourse.

Values Reflected in HQ: The modern, open, and technologically advanced campus reflects Yle's commitment to transparency, public service, innovation, and its role as a contemporary media organization serving all Finns.

Location:

Yleisradio primarily serves audiences in Finland and the Finnish diaspora. Its global presence is mainly characterized by its network of foreign correspondents in key international locations (e.g., Brussels, Washington D.C., Moscow, Beijing, Nairobi, London) who provide Finnish perspectives on global events. Yle also participates in international co-productions, particularly within the Nordic region (Nordvision), and makes some of its content (like Yle News in English, Russian, and Ukrainian, and Sámi content via Yle Sápmi) available globally online through Yle Areena and its news websites. It is an active member of the European Broadcasting Union (EBU) and other international public media organizations, contributing to and benefiting from global media collaboration and content exchange.

Street Address:

Radiokatu 5 (Main postal address), Yleisradionkuja, Uutiskatu, 00240 Helsinki

City:

Helsinki

State/Province:

Uusimaa

Country:

Finland

Where Else Does Yleisradio Operate Around the World?

Tampere, Pirkanmaa/Finland

Address: Tohlopinranta 31, 33270 Tampere (Mediapolis Campus)

Serves as Yle's second-largest production center, fostering media innovation and collaboration with other entities in Mediapolis, and providing significant regional programming and talent development.

Vaasa, Ostrobothnia/Finland

Address: Wolffintie 36 F, 65200 Vaasa

Ensures strong public service media provision for the Swedish-speaking population in Finland, particularly in the historically Swedish-speaking coastal areas.

Oulu, North Ostrobothnia/Finland

Address: Elektroniikkatie 3, 90590 Oulu

Provides comprehensive regional coverage for Northern Finland, addressing local issues and culture, and ensuring Yle's presence across the country.

Buying Intent Signals for Yleisradio

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading Yleisradio? Meet the Executive Team

As of April 2025, Yleisradio' leadership includes:

Merja Ylä-Anttila - Chief Executive Officer (CEO)
Ville Vilén - Director, Creative Content and Media
Panu Pokkinen - Director, News and Current Affairs (starts August 19, 2024)
Riikka Räisänen - Acting Director, News and Current Affairs (until August 18, 2024)
Marit af Björkesten - Director, Svenska Yle (Swedish Yle)
Janne Yli-Äyhö - Director, Technology and Development (CTO)
Maiju Mitrunen - Chief Financial Officer (CFO)
Katriina Vihavainen-Väänänen - Director, Human Resources and Operations
Andreas Lönnqvist - Director, Strategy and Audience Insight
Elina Ravantti - Director, Communications and Brand

Who's Investing in Yleisradio?

Yleisradio has been backed by several prominent investors over the years, including:

Finnish State (primarily funded via the Yle tax, a public broadcasting tax)

What Leadership Changes Has Yleisradio Seen Recently?

Hire3
Exits1

Yleisradio has seen key changes in its News and Current Affairs leadership and Operations management in the past year, with departures and new appointments to steer these crucial divisions.

Departures

Jouko Jokinen, Jouko Jokinen left his position as Director of News and Current Affairs and Editor-in-Chief.

New Appointments:

Panu Pokkinen, Panu Pokkinen appointed as the new Director of News and Current Affairs, starting August 19, 2024.
Riikka Räisänen, Riikka Räisänen appointed as Acting Director of News and Current Affairs from June 3, 2024.
Katriina Vihavainen-Väänänen, Katriina Vihavainen-Väänänen appointed Director of Human Resources and Operations, starting June 1, 2024.

What Technology (Tech Stack) Is Used byYleisradio?

Discover the tools Yleisradio uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Yleisradio Email Formats and Examples

Yleisradio commonly uses a standard email format based on employee names. The most prevalent format is 'firstname.lastname@yle.fi'. Variations might exist for individuals with common names or for specific departments, but this is the general structure.

firstname.lastname@yle.fi

Format

matti.meikalainen@yle.fi

Example

95%

Success rate

What's the Latest News About Yleisradio?

Yle News • May 13, 2024

Yleisradio news title: Panu Pokkinen appointed Yle's new director of news and current affairs

Yle's Board of Directors has appointed Panu Pokkinen as the new Director of News and Current Affairs and Editor-in-Chief. Pokkinen, currently the Editor-in-Chief of the Maaseudun Tulevaisuus newspaper, will start in his new role on August 19, 2024, succeeding Jouko Jokinen who left Yle in May....more

Yle News • May 24, 2024

Yleisradio news title: Yle survey: Majority of Finns want return to vehicle tax for Yle funding

A survey commissioned by Yle indicates that a majority of Finns (58%) would prefer Yle funding to revert to a vehicle tax model instead of the current Yle tax collected with income tax. The Yle tax was introduced in 2013 to replace the previous television license fee....more

Yleisradio Corporate Communications • March 7, 2024

Yleisradio news title: Yle’s Annual Report 2023: Finns continue to have strong confidence in Yle

Yle published its Annual Report and Financial Statements for 2023. According to the report, 90% of Finns trust Yle's news, and Yle Areena maintained its position as Finland's most popular streaming service. Yle reached 95% of Finns weekly....more

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