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Yik Yak was a location-based social media application that allowed users to anonymously create and view discussion threads, or 'Yaks,' within a local 5-mile radius. Originally launched in 2013 by co-founders Tyler Droll and Brooks Buffington, it gained significant popularity, especially on college campuses, due to its anonymous and hyperlocal nature. However, it also faced considerable controversy regarding misuse, cyberbullying, and threats, which contributed to its first shutdown in 2017. The app was acquired and officially relaunched in August 2021 by new owners, aiming to rebuild its community with enhanced safety measures. In February 2023, Yik Yak was acquired by Pledge Inc., the parent company of rival anonymous college app Sidechat. Following this acquisition, Yik Yak was officially shut down for a second time in late November 2023, with users encouraged to migrate to the Sidechat platform.
Served as the primary hub for operations, software development, engineering, marketing, and administrative functions for the original Yik Yak app.
Located in the Terminus 200 building, a modern Class A office complex in Atlanta's prominent Buckhead business district, known for its business amenities and contemporary architecture.
As a rapidly growing tech startup, the original Yik Yak likely fostered a fast-paced, innovative, and collaborative work environment, with a strong focus on mobile app development, user growth, and community engagement.
Atlanta's growing status as a tech hub provided access to talent and a supportive ecosystem for startups. The Buckhead location placed Yik Yak in a prestigious business area. Post its 2017 shutdown and subsequent relaunches/acquisitions, the concept of a single, large physical HQ became less relevant as operations were likely more distributed or integrated into acquiring companies.
During its operational periods, Yik Yak was primarily focused on the United States market, gaining substantial traction on college and university campuses. While the app was technically available for download in other countries through iOS and Android app stores, its user base, community features, and marketing efforts were predominantly concentrated in North America. The app is no longer operational as of late 2023.
Terminus 200, 3333 Piedmont Rd NE
Atlanta
Georgia
USA
Address: Not Publicly Known
N/A - Operations were largely centralized.
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As of April 2025, Yik Yak' leadership includes:
Yik Yak has been backed by several prominent investors over the years, including:
The most significant recent events for Yik Yak were its acquisition by Pledge Inc. (parent company of Sidechat) in February 2023, followed by its complete shutdown in November 2023. These events marked the end of Yik Yak as an independent entity and led to the cessation of all Yik Yak-specific roles and operations. No specific executive hires or exits for a standalone Yik Yak entity were noted in its final months, as it was under the stewardship of its acquiring company.
Discover the tools Yik Yak uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
During its periods of operation, Yik Yak utilized official contact emails for support and business inquiries, such as hello@yikyak.com. Internal corporate email formats were not publicly disclosed but often follow common startup patterns. As the company is now defunct, these email addresses are no longer active.
[first]@yikyak.com or [first].[last]@yikyak.com (speculative historical patterns)
Format
hello@yikyak.com (Historical Official Contact Email)
Example
0%
Success rate
NBC News • November 29, 2023
Yik Yak, the anonymous messaging app popular on college campuses which shut down in 2017 and relaunched in 2021, announced it is shutting down again. Users received notifications about the discontinuation of services, marking the end of its second iteration....more
TechCrunch • February 27, 2023
Yik Yak, the anonymous social app that made a comeback in 2021, has been acquired by Pledge Inc., the parent company of Gen Z-focused college messaging board Sidechat. The deal implies Yik Yak will eventually be sunsetted as users are transitioned....more
The Verge • August 16, 2021
Yik Yak, the anonymous local social network that shut down in 2017, announced its return. The app became available for download on iOS in the US, with new owners promising a safer and healthier community environment....more
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