What Does Yieldmo Do?

Total employees174
HeadquartersNew York
Founded2012

Yieldmo is an advertising technology company that operates a smart exchange designed to differentiate and enhance the value of ad inventory for both buyers and sellers. As a leader in contextual analytics, real-time bidding, and mobile-first creative formats, Yieldmo elevates supply and demand transparency and aims to create complete and impactful ad experiences. Their proprietary AEROS™ Attention Analytics measure an ad’s actual impact on a consumer, moving beyond simple viewability.

Where Is Yieldmo's Headquarters?

Yieldmo officeYieldmo officeYieldmo officeYieldmo office
*Images sourced via web search. Rights belong to original owners

HQ Function

The New York headquarters serves as the central hub for Yieldmo's strategic leadership, core operations, engineering, product development, sales, and marketing teams.

Notable Features:

Modern office space within a prominent skyscraper featuring collaborative work areas, state-of-the-art technology infrastructure, and panoramic views of the New York City skyline.

Work Culture:

Yieldmo fosters a work culture centered on innovation, data-driven decision-making, and collaboration. Employees often describe it as a fast-paced environment with smart, passionate colleagues and opportunities for growth in the ad-tech space.

HQ Significance:

The New York City location is highly significant, placing Yieldmo at the epicenter of the global advertising and technology industries, providing access to a rich talent pool, key clients, partners, and industry events.

Values Reflected in HQ: The choice of a landmark, resilient building in a central tech and business hub reflects ambition and stability. The modern office design likely emphasizes innovation, collaboration, transparency, and a dynamic work environment, aligning with Yieldmo's forward-thinking approach to advertising technology.

Location:

Yieldmo supports its global operations primarily across North America (USA & Canada) and Europe (UK), with key offices in major metropolitan areas. These locations facilitate functions including sales, client services, engineering, product development, and business development to cater to a diverse international client base in the dynamic advertising technology sector.

Street Address:

165 Broadway, 23rd Floor, One Liberty Plaza

City:

New York

State/Province:

NY

Country:

USA

Where Else Does Yieldmo Operate Around the World?

Boston, MA, USA

Address: Specific street address not publicly listed. Located in the Boston metropolitan area.

To serve clients in the Northeast US market, tap into local tech talent, and strengthen Yieldmo's presence on the East Coast.

Chicago, IL, USA

Address: Specific street address not publicly listed. Located in the Chicago metropolitan area.

To cater to advertisers and publishers in the Central US, expanding market reach and providing local support.

London, UK

Address: Specific street address not publicly listed. Located in London.

To expand Yieldmo's footprint in the European advertising market, providing localized solutions and support to international clients.

Los Angeles, CA, USA

Address: Specific street address not publicly listed. Located in the Los Angeles metropolitan area.

To serve the dynamic West Coast advertising market, including Silicon Valley and the entertainment industry, and build strategic partnerships.

Toronto, ON, Canada

Address: Specific street address not publicly listed. Located in Toronto.

To establish and grow Yieldmo's presence in Canada, providing dedicated support and solutions for the Canadian advertising ecosystem.

Buying Intent Signals for Yieldmo

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading Yieldmo? Meet the Executive Team

As of April 2025, Yieldmo' leadership includes:

Bruce Gordon - Chief Executive Officer
Mariam Asmar - Chief Operating Officer
Zach Greenberger - Chief Product Officer
Lisa De Bonis - Chief Revenue Officer
Duc Chau - Chief Technology Officer
Stephen Ranjitsingh - Chief Financial Officer
Rob Lawson - General Counsel

Who's Investing in Yieldmo?

Yieldmo has been backed by several prominent investors over the years, including:

Google Ventures (GV)
Union Square Ventures
Genacast Ventures
Rhodium
Time Warner Investments (now WarnerMedia)

What Leadership Changes Has Yieldmo Seen Recently?

Hire4
Exits1

Over the past 12-18 months, Yieldmo has undergone significant leadership renewal, notably with the appointment of a new CEO, Bruce Gordon, in early 2024. The company also strengthened its C-suite with new appointments for Chief Revenue Officer, Chief Operating Officer, and Chief Financial Officer in 2023, signaling a strategic push for growth and market expansion.

Departures

Michael Yavonditte, Michael Yavonditte stepped down from the role of CEO and transitioned to Chairman of the Board.

New Appointments:

Bruce Gordon, Bruce Gordon appointed as new CEO, succeeding Michael Yavonditte.
Lisa De Bonis, Lisa De Bonis appointed as Chief Revenue Officer.
Mariam Asmar, Mariam Asmar appointed as Chief Operating Officer.
Stephen Ranjitsingh, Stephen Ranjitsingh appointed as Chief Financial Officer.

What Technology (Tech Stack) Is Used byYieldmo?

Discover the tools Yieldmo uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Yieldmo Email Formats and Examples

Yieldmo commonly utilizes the email format [first_initial][last]@yieldmo.com (e.g., jsmith@yieldmo.com). This is the most frequently observed pattern for company communications. While other formats might exist in isolated cases, this structure has the highest probability of successfully reaching a Yieldmo employee.

[first_initial][last]@yieldmo.com

Format

bgordon@yieldmo.com

Example

75%

Success rate

What's the Latest News About Yieldmo?

Business WireFebruary 6, 2024

Yieldmo Appoints Bruce Gordon as Chief Executive Officer

Yieldmo announced the appointment of Bruce Gordon as its new Chief Executive Officer. Gordon, an ad tech veteran, succeeds founder Michael Yavonditte, who will transition to Chairman of the Board....more

AdExchangerJanuary 16, 2024

Lisa De Bonis Joins Yieldmo As CRO

Yieldmo appointed Lisa De Bonis as its new chief revenue officer. De Bonis previously served as global chief revenue officer at Teads and brings extensive experience in driving revenue growth for ad tech companies....more

Yieldmo (via PR Newswire)May 10, 2023

Yieldmo Expands Leadership Team With CRO, COO and CFO Appointments

Yieldmo announced key additions to its executive team: Mariam Asmar as Chief Operating Officer, and Stephen Ranjitsingh as Chief Financial Officer. (Note: CRO mentioned in headline was a different individual at that time, Lisa De Bonis joined later)....more

ExchangeWireFebruary 28, 2024

Yieldmo & Adelaide Partner to Bring Attention Metrics to Curated Inventory

Yieldmo partnered with Adelaide, a leader in attention-based media quality measurement, to integrate Adelaide’s AU metric into Yieldmo’s curated inventory deals. This allows advertisers to buy inventory based on its likelihood to capture attention....more

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