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Yieldmo is an advertising technology company that operates a smart exchange designed to differentiate and enhance the value of ad inventory for both buyers and sellers. As a leader in contextual analytics, real-time bidding, and mobile-first creative formats, Yieldmo elevates supply and demand transparency and aims to create complete and impactful ad experiences. Their proprietary AEROS™ Attention Analytics measure an ad’s actual impact on a consumer, moving beyond simple viewability.
The New York headquarters serves as the central hub for Yieldmo's strategic leadership, core operations, engineering, product development, sales, and marketing teams.
Modern office space within a prominent skyscraper featuring collaborative work areas, state-of-the-art technology infrastructure, and panoramic views of the New York City skyline.
Yieldmo fosters a work culture centered on innovation, data-driven decision-making, and collaboration. Employees often describe it as a fast-paced environment with smart, passionate colleagues and opportunities for growth in the ad-tech space.
The New York City location is highly significant, placing Yieldmo at the epicenter of the global advertising and technology industries, providing access to a rich talent pool, key clients, partners, and industry events.
Yieldmo supports its global operations primarily across North America (USA & Canada) and Europe (UK), with key offices in major metropolitan areas. These locations facilitate functions including sales, client services, engineering, product development, and business development to cater to a diverse international client base in the dynamic advertising technology sector.
165 Broadway, 23rd Floor, One Liberty Plaza
New York
NY
USA
Address: Specific street address not publicly listed. Located in the Boston metropolitan area.
To serve clients in the Northeast US market, tap into local tech talent, and strengthen Yieldmo's presence on the East Coast.
Address: Specific street address not publicly listed. Located in the Chicago metropolitan area.
To cater to advertisers and publishers in the Central US, expanding market reach and providing local support.
Address: Specific street address not publicly listed. Located in London.
To expand Yieldmo's footprint in the European advertising market, providing localized solutions and support to international clients.
Address: Specific street address not publicly listed. Located in the Los Angeles metropolitan area.
To serve the dynamic West Coast advertising market, including Silicon Valley and the entertainment industry, and build strategic partnerships.
Address: Specific street address not publicly listed. Located in Toronto.
To establish and grow Yieldmo's presence in Canada, providing dedicated support and solutions for the Canadian advertising ecosystem.
Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
As of April 2025, Yieldmo' leadership includes:
Yieldmo has been backed by several prominent investors over the years, including:
Over the past 12-18 months, Yieldmo has undergone significant leadership renewal, notably with the appointment of a new CEO, Bruce Gordon, in early 2024. The company also strengthened its C-suite with new appointments for Chief Revenue Officer, Chief Operating Officer, and Chief Financial Officer in 2023, signaling a strategic push for growth and market expansion.
Discover the tools Yieldmo uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Yieldmo commonly utilizes the email format [first_initial][last]@yieldmo.com (e.g., jsmith@yieldmo.com). This is the most frequently observed pattern for company communications. While other formats might exist in isolated cases, this structure has the highest probability of successfully reaching a Yieldmo employee.
[first_initial][last]@yieldmo.com
Format
bgordon@yieldmo.com
Example
75%
Success rate
Business Wire • February 6, 2024
Yieldmo announced the appointment of Bruce Gordon as its new Chief Executive Officer. Gordon, an ad tech veteran, succeeds founder Michael Yavonditte, who will transition to Chairman of the Board....more
AdExchanger • January 16, 2024
Yieldmo appointed Lisa De Bonis as its new chief revenue officer. De Bonis previously served as global chief revenue officer at Teads and brings extensive experience in driving revenue growth for ad tech companies....more
Yieldmo (via PR Newswire) • May 10, 2023
Yieldmo announced key additions to its executive team: Mariam Asmar as Chief Operating Officer, and Stephen Ranjitsingh as Chief Financial Officer. (Note: CRO mentioned in headline was a different individual at that time, Lisa De Bonis joined later)....more
ExchangeWire • February 28, 2024
Yieldmo partnered with Adelaide, a leader in attention-based media quality measurement, to integrate Adelaide’s AU metric into Yieldmo’s curated inventory deals. This allows advertisers to buy inventory based on its likelihood to capture attention....more
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