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Yeti Holdings, Inc. is a leading American designer, marketer, and distributor of premium outdoor and recreation products. Renowned for its ultra-durable coolers, drinkware, bags, and related accessories, Yeti has cultivated a strong brand loyalty among outdoor enthusiasts, adventurers, and everyday consumers who value quality, durability, and performance. Their products are 'Built for the Wild®', designed to withstand harsh conditions and enhance outdoor experiences, from backcountry expeditions to backyard barbecues.
Serves as the global hub for corporate operations, product design and innovation, marketing strategy, sales leadership, and administrative functions.
A modern campus designed to reflect the Yeti brand's outdoor and adventurous spirit. It often includes open-plan workspaces, product showrooms, and potentially testing facilities or areas that encourage collaboration and innovation.
Reportedly fosters a passionate and collaborative environment, with many employees being avid users of Yeti products. The culture emphasizes innovation, quality, and a connection to the outdoor lifestyle.
Strategically located in Austin, a vibrant city known for its outdoor culture and growing business ecosystem, providing access to talent and a community aligned with the brand's values.
Yeti supports its global operations through its headquarters in Austin, Texas, and key international offices in Amsterdam (Netherlands), Melbourne (Australia), and Tokyo (Japan). These offices manage regional sales, marketing, distribution, and customer service. Globally, Yeti supports product innovation, supply chain management, e-commerce, and brand development to serve customers across North America, Europe, Australia/New Zealand, and select Asian markets.
7601 Southwest Parkway
Austin
Texas
USA
Address: Barbara Strozzilaan 101, 1083 HN Amsterdam, Netherlands
To expand Yeti's presence and brand recognition across Europe, catering to the diverse outdoor and lifestyle pursuits of European consumers.
Address: 1/41 Gaine Rd, Dandenong South VIC 3175, Australia
To grow the Yeti brand in the ANZ market, known for its strong outdoor and coastal lifestyle, and to support local retail partners and direct-to-consumer channels.
Address: Level 9, Kamiyacho Trust Tower, 4-1-1 Toranomon, Minato-ku, Tokyo
To establish and grow Yeti's footprint in Japan, a market with a strong appreciation for quality, design, and outdoor activities.
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As of April 2025, YETI' leadership includes:
YETI has been backed by several prominent investors over the years, including:
Yeti has maintained stability in its core C-suite leadership over the past 12 months, with no major widely publicized hires or departures at the highest executive levels. Michael McMullen was appointed SVP & CFO in September 2022, so slightly outside the 12-month window but a relatively recent key appointment.
Discover the tools YETI uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Yeti primarily utilizes the email format [first_initial][last]@yeti.com. This is the most common structure for employee email addresses at the company.
flast@yeti.com
Format
mreintjes@yeti.com
Example
90%
Success rate
Yeti Investor Relations • May 9, 2024
YETI Holdings, Inc. announced its financial results for the first quarter ended March 30, 2024. Net sales increased 13% to $341.4 million, with strong growth in Drinkware and Coolers & Equipment categories. The company highlighted successful new product launches and direct-to-consumer channel performance....more
Business Wire • February 22, 2024
Yeti announced the launch of its new Hopper M12 Backpack Soft Cooler, designed for hands-free portability and enhanced insulation. The company also expanded its popular Rambler Straw Mug collection with new sizes and colors, catering to growing consumer demand for versatile drinkware....more
Yeti Investor Relations • February 22, 2024
YETI Holdings, Inc. released its Q4 and full-year 2023 financial results. For the full year, net sales increased 4% to $1.7 billion. The company emphasized resilience in a dynamic consumer environment and ongoing product innovation....more
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