What Does YETI Do?

Total employees2102
HeadquartersAustin
Founded2006

Yeti Holdings, Inc. is a leading American designer, marketer, and distributor of premium outdoor and recreation products. Renowned for its ultra-durable coolers, drinkware, bags, and related accessories, Yeti has cultivated a strong brand loyalty among outdoor enthusiasts, adventurers, and everyday consumers who value quality, durability, and performance. Their products are 'Built for the Wild®', designed to withstand harsh conditions and enhance outdoor experiences, from backcountry expeditions to backyard barbecues.

Where Is YETI's Headquarters?

YETI officeYETI officeYETI officeYETI office
*Images sourced via web search. Rights belong to original owners

HQ Function

Serves as the global hub for corporate operations, product design and innovation, marketing strategy, sales leadership, and administrative functions.

Notable Features:

A modern campus designed to reflect the Yeti brand's outdoor and adventurous spirit. It often includes open-plan workspaces, product showrooms, and potentially testing facilities or areas that encourage collaboration and innovation.

Work Culture:

Reportedly fosters a passionate and collaborative environment, with many employees being avid users of Yeti products. The culture emphasizes innovation, quality, and a connection to the outdoor lifestyle.

HQ Significance:

Strategically located in Austin, a vibrant city known for its outdoor culture and growing business ecosystem, providing access to talent and a community aligned with the brand's values.

Values Reflected in HQ: The headquarters design and operations aim to reflect Yeti's core values of durability, performance, innovation, and a passion for the outdoors.

Location:

Yeti supports its global operations through its headquarters in Austin, Texas, and key international offices in Amsterdam (Netherlands), Melbourne (Australia), and Tokyo (Japan). These offices manage regional sales, marketing, distribution, and customer service. Globally, Yeti supports product innovation, supply chain management, e-commerce, and brand development to serve customers across North America, Europe, Australia/New Zealand, and select Asian markets.

Street Address:

7601 Southwest Parkway

City:

Austin

State/Province:

Texas

Country:

USA

Where Else Does YETI Operate Around the World?

Amsterdam, Netherlands

Address: Barbara Strozzilaan 101, 1083 HN Amsterdam, Netherlands

To expand Yeti's presence and brand recognition across Europe, catering to the diverse outdoor and lifestyle pursuits of European consumers.

Melbourne, Victoria, Australia

Address: 1/41 Gaine Rd, Dandenong South VIC 3175, Australia

To grow the Yeti brand in the ANZ market, known for its strong outdoor and coastal lifestyle, and to support local retail partners and direct-to-consumer channels.

Tokyo, Japan

Address: Level 9, Kamiyacho Trust Tower, 4-1-1 Toranomon, Minato-ku, Tokyo

To establish and grow Yeti's footprint in Japan, a market with a strong appreciation for quality, design, and outdoor activities.

Buying Intent Signals for YETI

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading YETI? Meet the Executive Team

As of April 2025, YETI' leadership includes:

Matthew J. Reintjes - President and Chief Executive Officer
Michael McMullen - Senior Vice President, Chief Financial Officer
Robert K. Shearer - Senior Vice President, General Counsel and Secretary
Kirk Zambetti - Senior Vice President, Product and Brand
Hollie S. Castro - Senior Vice President, Talent and ESG

Who's Investing in YETI?

YETI has been backed by several prominent investors over the years, including:

The Vanguard Group, Inc.
BlackRock, Inc.
Fidelity Management & Research Company (FMR Co. LLC)
Capital Research Global Investors
Janus Henderson Investors
Cortec Group (Early major investor, largely exited post-IPO)

What Leadership Changes Has YETI Seen Recently?

Hire0
Exits0

Yeti has maintained stability in its core C-suite leadership over the past 12 months, with no major widely publicized hires or departures at the highest executive levels. Michael McMullen was appointed SVP & CFO in September 2022, so slightly outside the 12-month window but a relatively recent key appointment.

What Technology (Tech Stack) Is Used byYETI?

Discover the tools YETI uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

YETI Email Formats and Examples

Yeti primarily utilizes the email format [first_initial][last]@yeti.com. This is the most common structure for employee email addresses at the company.

flast@yeti.com

Format

mreintjes@yeti.com

Example

90%

Success rate

What's the Latest News About YETI?

Yeti Investor Relations • May 9, 2024

YETI Reports First Quarter 2024 Results

YETI Holdings, Inc. announced its financial results for the first quarter ended March 30, 2024. Net sales increased 13% to $341.4 million, with strong growth in Drinkware and Coolers & Equipment categories. The company highlighted successful new product launches and direct-to-consumer channel performance....more

Business Wire • February 22, 2024

YETI Introduces New Hopper M12 Backpack Soft Cooler and Expands Fan-Favorite Rambler® Straw Mug Collection

Yeti announced the launch of its new Hopper M12 Backpack Soft Cooler, designed for hands-free portability and enhanced insulation. The company also expanded its popular Rambler Straw Mug collection with new sizes and colors, catering to growing consumer demand for versatile drinkware....more

Yeti Investor Relations • February 22, 2024

YETI Reports Fourth Quarter and Full Year 2023 Results

YETI Holdings, Inc. released its Q4 and full-year 2023 financial results. For the full year, net sales increased 4% to $1.7 billion. The company emphasized resilience in a dynamic consumer environment and ongoing product innovation....more

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