What Does Yesmail Do?

Total employees1200
HeadquartersPapillion
Founded1997

Yesmail Interactive was a prominent provider of email marketing services, marketing automation software, and data-driven marketing intelligence solutions. Founded in 1997, it was known for helping businesses create, send, and track targeted email campaigns, leveraging data for personalization and customer engagement. In 2000, Yesmail was acquired by Infogroup (now Data Axle), a leading provider of data and data-driven marketing solutions. Yesmail's technology and expertise have since been integrated into Data Axle's broader suite of offerings, enhancing their email marketing capabilities and data services. While the Yesmail brand may not be as prominent independently, its legacy and technology continue to contribute to Data Axle's comprehensive marketing cloud and services.

Where Is Yesmail's Headquarters?

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*Images sourced via web search. Rights belong to original owners

HQ Function

Serves as the central hub for Data Axle's operations, including the teams and technologies that originated from Yesmail, focusing on data-driven marketing solutions, product development, and strategic leadership.

Notable Features:

Modern office facilities designed to foster collaboration and innovation, equipped with advanced technology infrastructure.

Work Culture:

Data Axle promotes a work culture centered on innovation, data-driven decision-making, customer success, and collaboration. Employees are encouraged to be curious and leverage data to solve client challenges.

HQ Significance:

The headquarters centralizes strategic decision-making, research and development, and corporate functions for Data Axle's comprehensive offerings, including the email marketing and data intelligence capabilities evolved from Yesmail.

Values Reflected in HQ: Innovation, customer-centricity, data integrity, and technological advancement are values reflected in the operations and environment of Data Axle's headquarters.

Location:

Data Axle, which has integrated Yesmail's technologies, primarily serves clients in North America (USA and Canada) with its comprehensive suite of data-driven marketing solutions. While its physical office presence is concentrated in the US, its data products and digital marketing services, including sophisticated email marketing platforms, are utilized by businesses to reach customers globally. Their data assets also cover businesses and consumers in select international markets, enabling targeted campaigns beyond North America.

Street Address:

1020 E 1st St

City:

Papillion

State/Province:

Nebraska

Country:

USA

Where Else Does Yesmail Operate Around the World?

Dallas, Texas, USA

Address: 1300 E Lookout Dr, Richardson, TX 75082, USA (One of the key operational hubs for Data Axle)

Serves as a significant hub for business development, client engagement, and technological innovation, particularly for clients in the Southern and Central US regions.

Remote/Various, USA

Address: N/A - Distributed Workforce

Supports national client base and operational needs by leveraging talent across different regions, enhancing flexibility and reach for services including those built upon Yesmail's legacy.

Buying Intent Signals for Yesmail

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading Yesmail? Meet the Executive Team

As of April 2025, Yesmail' leadership includes:

Mike Iaccarino - Chairman and CEO
Tom Zawacki - President, Enterprise Solutions
Rohan Chandler - Chief Financial Officer
Angela Ridpath - Chief Technology Officer
Niely Shams - President, Nonprofit Solutions

Who's Investing in Yesmail?

Yesmail has been backed by several prominent investors over the years, including:

CCMP Capital Advisors (Acquired Infogroup, now Data Axle, in 2010)

What Leadership Changes Has Yesmail Seen Recently?

Hire1
Exits0

Data Axle continues to strengthen its leadership. Over the past year, notable appointments have focused on enhancing technology and sales leadership to drive growth in its data-driven marketing solutions. No major publicly announced exits specific to the legacy Yesmail leadership functions within Data Axle have been noted.

New Appointments:

Angela Ridpath, Angela Ridpath joined Data Axle as CTO, bringing extensive experience in technology leadership to drive innovation across Data Axle's platforms.

What Technology (Tech Stack) Is Used byYesmail?

Discover the tools Yesmail uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Yesmail Email Formats and Examples

Data Axle, the parent company of Yesmail, likely utilizes standard corporate email formats. The most common patterns for companies of its size and structure are [first].[last]@data-axle.com or [first_initial][last]@data-axle.com.

[first].[last]@data-axle.com

Format

jane.doe@data-axle.com

Example

80%

Success rate

What's the Latest News About Yesmail?

PR Newswire • November 9, 2023

Data Axle Launches Nonprofit Self-Serve Platform to Empower Nonprofits of All Sizes

Data Axle announced the launch of its Nonprofit Self-Serve Platform, designed to provide nonprofits with easy access to data and tools for fundraising and donor acquisition. This platform leverages Data Axle's extensive data resources to help organizations effectively target and engage potential donors....more

MarTech Series • May 24, 2023

Data Axle Named A Strong Performer In B2B Marketing Data Providers Report by Independent Research Firm

Data Axle was recognized as a Strong Performer in The Forrester Waveâ„¢: B2B Marketing Data Providers, Q2 2023. The report acknowledged Data Axle for its comprehensive data offerings and strong capabilities in data management and activation for B2B marketers....more

PR Newswire • August 22, 2023

Data Axle Appoints Angela Ridpath as Chief Technology Officer

Data Axle announced the appointment of Angela Ridpath as its new Chief Technology Officer. Ridpath will lead the company's technology vision, strategy, and execution, focusing on innovation and enhancing Data Axle's data and marketing technology platforms....more

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