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Yesmail Interactive was a prominent provider of email marketing services, marketing automation software, and data-driven marketing intelligence solutions. Founded in 1997, it was known for helping businesses create, send, and track targeted email campaigns, leveraging data for personalization and customer engagement. In 2000, Yesmail was acquired by Infogroup (now Data Axle), a leading provider of data and data-driven marketing solutions. Yesmail's technology and expertise have since been integrated into Data Axle's broader suite of offerings, enhancing their email marketing capabilities and data services. While the Yesmail brand may not be as prominent independently, its legacy and technology continue to contribute to Data Axle's comprehensive marketing cloud and services.
Serves as the central hub for Data Axle's operations, including the teams and technologies that originated from Yesmail, focusing on data-driven marketing solutions, product development, and strategic leadership.
Modern office facilities designed to foster collaboration and innovation, equipped with advanced technology infrastructure.
Data Axle promotes a work culture centered on innovation, data-driven decision-making, customer success, and collaboration. Employees are encouraged to be curious and leverage data to solve client challenges.
The headquarters centralizes strategic decision-making, research and development, and corporate functions for Data Axle's comprehensive offerings, including the email marketing and data intelligence capabilities evolved from Yesmail.
Data Axle, which has integrated Yesmail's technologies, primarily serves clients in North America (USA and Canada) with its comprehensive suite of data-driven marketing solutions. While its physical office presence is concentrated in the US, its data products and digital marketing services, including sophisticated email marketing platforms, are utilized by businesses to reach customers globally. Their data assets also cover businesses and consumers in select international markets, enabling targeted campaigns beyond North America.
1020 E 1st St
Papillion
Nebraska
USA
Address: 1300 E Lookout Dr, Richardson, TX 75082, USA (One of the key operational hubs for Data Axle)
Serves as a significant hub for business development, client engagement, and technological innovation, particularly for clients in the Southern and Central US regions.
Address: N/A - Distributed Workforce
Supports national client base and operational needs by leveraging talent across different regions, enhancing flexibility and reach for services including those built upon Yesmail's legacy.
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As of April 2025, Yesmail' leadership includes:
Yesmail has been backed by several prominent investors over the years, including:
Data Axle continues to strengthen its leadership. Over the past year, notable appointments have focused on enhancing technology and sales leadership to drive growth in its data-driven marketing solutions. No major publicly announced exits specific to the legacy Yesmail leadership functions within Data Axle have been noted.
Discover the tools Yesmail uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Data Axle, the parent company of Yesmail, likely utilizes standard corporate email formats. The most common patterns for companies of its size and structure are [first].[last]@data-axle.com or [first_initial][last]@data-axle.com.
[first].[last]@data-axle.com
Format
jane.doe@data-axle.com
Example
80%
Success rate
PR Newswire • November 9, 2023
Data Axle announced the launch of its Nonprofit Self-Serve Platform, designed to provide nonprofits with easy access to data and tools for fundraising and donor acquisition. This platform leverages Data Axle's extensive data resources to help organizations effectively target and engage potential donors....more
MarTech Series • May 24, 2023
Data Axle was recognized as a Strong Performer in The Forrester Waveâ„¢: B2B Marketing Data Providers, Q2 2023. The report acknowledged Data Axle for its comprehensive data offerings and strong capabilities in data management and activation for B2B marketers....more
PR Newswire • August 22, 2023
Data Axle announced the appointment of Angela Ridpath as its new Chief Technology Officer. Ridpath will lead the company's technology vision, strategy, and execution, focusing on innovation and enhancing Data Axle's data and marketing technology platforms....more
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