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Yell
What Does Yell Do?
Yell is a prominent digital marketing services provider in the United Kingdom, dedicated to empowering small and medium-sized enterprises (SMEs) to connect effectively with customers in the digital realm. Evolving from the iconic Yellow Pages print directory, Yell has successfully transitioned into a fully digital company. It offers a comprehensive suite of services, including website design and development, pay-per-click (PPC) advertising management, social media marketing, online reputation management, and premium listings on Yell.com, its extensive online business directory. Yell's mission is to simplify digital marketing, making it accessible and impactful for local businesses throughout the UK, helping them to get found, trusted, and chosen by more customers.
Where Is Yell's Headquarters?
HQ Function
The Reading headquarters serves as the central operational hub for Yell's UK activities, encompassing executive leadership, product strategy and development, engineering, national sales operations, marketing, finance, and customer support for its digital marketing services and Yell.com directory.
Notable Features:
Located in Forbury Place, a modern and prestigious business park in central Reading known for its contemporary architecture and sustainable design. The office likely features open-plan workspaces, state-of-the-art technology, meeting facilities, and collaboration zones designed to foster innovation and a productive work environment.
Work Culture:
Yell promotes a customer-focused work culture centered on innovation in digital marketing and collaboration. The environment is dynamic and fast-paced, reflecting the evolving nature of the digital industry, with an emphasis on helping SMEs thrive online and supporting employee development.
HQ Significance:
The Reading headquarters symbolizes Yell's successful transformation from a legacy print business to a forward-thinking digital marketing leader. Its location in the Thames Valley places it within a vibrant ecosystem of technology companies and talent.
Values Reflected in HQ: The headquarters' modern design, technological infrastructure, and strategic location reflect Yell's core values of innovation, customer success, adaptability, and leadership in the digital marketing space.
Location:
Yell's current operations and strategic focus are concentrated on the United Kingdom market. The company provides its digital marketing services and the Yell.com online directory primarily to UK-based small and medium-sized enterprises and UK consumers. While the Yell Group historically had international operations, these were divested as part of strategic realignments. Today, Yell is dedicated to serving the specific needs of the UK market.
Street Address:
3 Forbury Place, Forbury Road
City:
Reading
State/Province:
Berkshire
Country:
United Kingdom
Where Else Does Yell Operate Around the World?
Nationwide, UK (Distributed Network)
Address: Supported by remote and field-based teams across various UK regions.
To ensure accessible, on-the-ground expertise and tailored service for businesses in all regions of the UK. This approach fosters closer client relationships and allows Yell to deliver localized digital marketing strategies and customer service effectively.
Buying Intent Signals for Yell
Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
Who's Leading Yell? Meet the Executive Team
As of April 2025, Yell' leadership includes:
Who's Investing in Yell?
Yell has been backed by several prominent investors over the years, including:
What Leadership Changes Has Yell Seen Recently?
Yell strengthened its leadership in the past year with key appointments in technology and finance, including a new Chief Product & Technology Officer and a new Chief Financial Officer, underscoring its commitment to digital innovation and financial stewardship.
New Appointments:
What Technology (Tech Stack) Is Used byYell?
Discover the tools Yell uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Yell Email Formats and Examples
Yell typically utilizes a common professional email format for its employees, generally based on employee names. The most frequently observed pattern is the first name followed by a period and then the last name, all preceding the @yell.com domain. While this is a primary format, minor variations might exist for specific individuals or departments.
first.last@yell.com
Format
jane.doe@yell.com
Example
85%
Success rate
What's the Latest News About Yell?
Business Leader • May 8, 2024
Yell Study: SMEs Slow to Adopt AI Despite Recognising Benefits
A new study conducted by Yell indicates that while UK small and medium-sized enterprises (SMEs) acknowledge the potential advantages of artificial intelligence, their adoption of AI technologies remains sluggish. Key barriers cited include perceived complexity and implementation costs, suggesting a need for more accessible and user-friendly AI solutions tailored for SMEs....more
Yell Business Blog • February 12, 2024
Yell Insights: Navigating the Digital Skills Gap for SME Growth
Yell released a report highlighting the challenges SMEs face due to the digital skills gap and offered actionable strategies for businesses to upskill their teams and leverage external expertise. The report emphasizes the importance of digital literacy for competitiveness in the current market....more
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