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Yardbarker Inc. is a premier digital sports media company dedicated to delivering a wide array of sports news, insightful commentary, rumors, and highlights to a passionate global audience. Known for its engaging content and broad sports coverage, Yardbarker operates 'The Yardbarker Network,' which features hundreds of affiliate sports blogs, significantly extending its reach. Originally founded in 2006, Yardbarker was acquired by FOX Sports Interactive in 2010 and subsequently by Playmaker Capital Inc. in July 2021, further enhancing its capabilities and market position within the digital sports media landscape. The platform is recognized for its flagship daily sports newsletter, 'The Morning Bark,' and its comprehensive coverage across major sports leagues.
Serves as the main operational hub for content creation, editorial management, product development, and business operations for the Yardbarker sports media platform.
Standard commercial office facilities designed for a digital media and technology workforce, emphasizing collaborative workspaces and robust digital infrastructure. Specific architectural highlights are not a primary feature.
Characterized by a dynamic, fast-paced environment driven by a passion for sports. The culture promotes timely content delivery, digital innovation, collaboration, and a strong connection to the sports community.
The Burlingame headquarters is significant due to its location in the San Francisco Bay Area, offering access to a rich talent pool in technology, media, and content creation. This has been pivotal to Yardbarker's growth and innovation.
Yardbarker Inc. commands a significant global presence primarily through its digital content, which reaches sports enthusiasts across numerous countries. Its website and newsletters are accessible worldwide, providing international sports coverage alongside U.S. focused news. As a key brand under Playmaker Capital, Yardbarker benefits from Playmaker's broader international infrastructure and audience development strategies, particularly in North and South America. This allows Yardbarker to support global fan engagement, content syndication, and targeted content initiatives for a diverse international audience.
220 Park Rd, Suite 100
Burlingame
CA
USA
Address: Specific street address not publicly listed; operations likely involve a distributed team or flexible workspace arrangements in the Tempe metropolitan area.
Complements the main Burlingame operations by leveraging talent and operational advantages in the Arizona region, contributing to Yardbarker's overall content and business objectives.
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As of April 2025, Yardbarker' leadership includes:
Yardbarker has been backed by several prominent investors over the years, including:
In the past year, Yardbarker Inc. saw a key leadership transition involving a co-founder moving to an advisory role and the appointment of a new head for the brand from within the company. These changes reflect strategic adjustments and continued development under its parent company, Playmaker Capital.
Discover the tools Yardbarker uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Yardbarker Inc., like many digital media companies, likely utilizes standard professional email address formats. A common pattern involves combining the first initial and last name. These formats are typical for corporate communications within Yardbarker and Playmaker Capital.
[first_initial][last]@yardbarker.com
Format
jdoe@yardbarker.com
Example
75%
Success rate
Playmaker Capital Inc. / Cision PR Newswire • March 28, 2024
Playmaker Capital Inc., parent company of Yardbarker, announced record financial results for Q4 and full-year 2023, driven by strong performance across its digital sports media brands. Yardbarker's continued audience engagement, with an average of 19 million monthly unique users in Q4 2023, and content output significantly contributed to this growth....more
Playmaker Capital Inc. Investor Presentation • May 15, 2024
Yardbarker's flagship daily newsletter, 'The Morning Bark,' has achieved a significant milestone, growing its subscriber base to over 375,000. This growth, highlighted in Playmaker Capital's Q1 2024 investor update, underscores Yardbarker's strength in delivering engaging sports content directly to a loyal fanbase....more
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