What Does Yardbarker Do?

Total employees73
HeadquartersBurlingame
Founded2006

Yardbarker Inc. is a premier digital sports media company dedicated to delivering a wide array of sports news, insightful commentary, rumors, and highlights to a passionate global audience. Known for its engaging content and broad sports coverage, Yardbarker operates 'The Yardbarker Network,' which features hundreds of affiliate sports blogs, significantly extending its reach. Originally founded in 2006, Yardbarker was acquired by FOX Sports Interactive in 2010 and subsequently by Playmaker Capital Inc. in July 2021, further enhancing its capabilities and market position within the digital sports media landscape. The platform is recognized for its flagship daily sports newsletter, 'The Morning Bark,' and its comprehensive coverage across major sports leagues.

Where Is Yardbarker's Headquarters?

Yardbarker officeYardbarker officeYardbarker officeYardbarker office
*Images sourced via web search. Rights belong to original owners

HQ Function

Serves as the main operational hub for content creation, editorial management, product development, and business operations for the Yardbarker sports media platform.

Notable Features:

Standard commercial office facilities designed for a digital media and technology workforce, emphasizing collaborative workspaces and robust digital infrastructure. Specific architectural highlights are not a primary feature.

Work Culture:

Characterized by a dynamic, fast-paced environment driven by a passion for sports. The culture promotes timely content delivery, digital innovation, collaboration, and a strong connection to the sports community.

HQ Significance:

The Burlingame headquarters is significant due to its location in the San Francisco Bay Area, offering access to a rich talent pool in technology, media, and content creation. This has been pivotal to Yardbarker's growth and innovation.

Values Reflected in HQ: The workspace likely reflects values of efficiency, collaboration, speed, and digital proficiency, essential for a modern sports media entity. Functionality and connectivity are prioritized to support content creation and distribution.

Location:

Yardbarker Inc. commands a significant global presence primarily through its digital content, which reaches sports enthusiasts across numerous countries. Its website and newsletters are accessible worldwide, providing international sports coverage alongside U.S. focused news. As a key brand under Playmaker Capital, Yardbarker benefits from Playmaker's broader international infrastructure and audience development strategies, particularly in North and South America. This allows Yardbarker to support global fan engagement, content syndication, and targeted content initiatives for a diverse international audience.

Street Address:

220 Park Rd, Suite 100

City:

Burlingame

State/Province:

CA

Country:

USA

Where Else Does Yardbarker Operate Around the World?

Tempe, Arizona, USA

Address: Specific street address not publicly listed; operations likely involve a distributed team or flexible workspace arrangements in the Tempe metropolitan area.

Complements the main Burlingame operations by leveraging talent and operational advantages in the Arizona region, contributing to Yardbarker's overall content and business objectives.

Buying Intent Signals for Yardbarker

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading Yardbarker? Meet the Executive Team

As of April 2025, Yardbarker' leadership includes:

Adam Waks - VP, Head of Yardbarker (Playmaker Brand)
Jeff Kloster - Co-Founder, Yardbarker / SVP, Product & Technology at Playmaker Capital
Jordan Gnat - CEO, Playmaker Capital (Parent Company)
Jake Cassaday - COO, Playmaker Capital (Parent Company)

Who's Investing in Yardbarker?

Yardbarker has been backed by several prominent investors over the years, including:

Playmaker Capital Inc. (Acquirer and Parent Company)
Historically (pre-acquisition): Selby Venture Partners, Granite Ventures, Azure Capital Partners

What Leadership Changes Has Yardbarker Seen Recently?

Hire1
Exits1

In the past year, Yardbarker Inc. saw a key leadership transition involving a co-founder moving to an advisory role and the appointment of a new head for the brand from within the company. These changes reflect strategic adjustments and continued development under its parent company, Playmaker Capital.

Departures

Ben Maggin, Ben Maggin transitioned from his role as Co-Founder and General Manager to an Advisor for Yardbarker.

New Appointments:

Adam Waks, Adam Waks was appointed VP, Head of Yardbarker, promoted from his prior role as VP, Head of Content within the company.

What Technology (Tech Stack) Is Used byYardbarker?

Discover the tools Yardbarker uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Yardbarker Email Formats and Examples

Yardbarker Inc., like many digital media companies, likely utilizes standard professional email address formats. A common pattern involves combining the first initial and last name. These formats are typical for corporate communications within Yardbarker and Playmaker Capital.

[first_initial][last]@yardbarker.com

Format

jdoe@yardbarker.com

Example

75%

Success rate

What's the Latest News About Yardbarker?

Playmaker Capital Inc. / Cision PR Newswire • March 28, 2024

Playmaker Capital Reports Record 2023 Financials, Highlighting Growth in Digital Media Assets including Yardbarker

Playmaker Capital Inc., parent company of Yardbarker, announced record financial results for Q4 and full-year 2023, driven by strong performance across its digital sports media brands. Yardbarker's continued audience engagement, with an average of 19 million monthly unique users in Q4 2023, and content output significantly contributed to this growth....more

Playmaker Capital Inc. Investor Presentation • May 15, 2024

Yardbarker's 'The Morning Bark' Newsletter Surpasses 375,000 Subscribers

Yardbarker's flagship daily newsletter, 'The Morning Bark,' has achieved a significant milestone, growing its subscriber base to over 375,000. This growth, highlighted in Playmaker Capital's Q1 2024 investor update, underscores Yardbarker's strength in delivering engaging sports content directly to a loyal fanbase....more

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