What Does Yanmar Do?

Total employees21327
HeadquartersOsaka
Founded1912

Yanmar is a Japanese multinational corporation specializing in the design and manufacturing of diesel engines, heavy machinery, and agricultural equipment. Founded in Osaka, Japan, in 1912 by Magokichi Yamaoka, Yanmar has grown into a global leader providing solutions for food production and harnessing power. Their product portfolio is extensive, encompassing marine engines (for seagoing vessels and pleasure boats), construction equipment, agricultural tractors and implements, industrial engines, generator sets, and energy systems. Yanmar is also involved in climate control systems and aquafarming. Guided by the mission "A SUSTAINABLE FUTURE - New Value Through Technology," the company focuses on developing environmentally conscious solutions that contribute to prosperous lifestyles and address global challenges in food, energy, and urban development. Yanmar emphasizes innovation, reliability, and sustainability across all its operations worldwide.

Where Is Yanmar's Headquarters?

Yanmar officeYanmar officeYanmar officeYanmar office
*Images sourced via web search. Rights belong to original owners

HQ Function

The global headquarters serves as the central hub for Yanmar's worldwide operations, overseeing strategic planning, corporate governance, global R&D leadership, brand management, and financial control for the entire group.

Notable Features:

The Yanmar Flying-Y Building is a modern architectural landmark featuring eco-friendly designs, including extensive green spaces like a rooftop biotope and energy-efficient systems. It also houses facilities showcasing Yanmar's history, technologies, and vision for the future, alongside employee amenities like a staff canteen.

Work Culture:

Yanmar's work culture is rooted in its 'HANASAKA' philosophy, which aims to 'make a LIFESTYLE BLOOM.' It fosters innovation, collaboration, and a commitment to sustainability and solving societal challenges. There's a strong emphasis on long-term value creation, technological advancement, and employee well-being.

HQ Significance:

The Osaka headquarters symbolizes Yanmar's heritage and its forward-looking approach. It directs the company's global strategy in key sectors like agriculture, marine, and energy, reinforcing its commitment to providing sustainable solutions worldwide.

Values Reflected in HQ: The headquarters' design and function reflect Yanmar's core values: sustainability (eco-friendly architecture), innovation (state-of-the-art facilities), community (employee and public spaces), and global leadership (central strategic hub).

Location:

Yanmar maintains a strong global presence with functions supported worldwide, including research and development (R&D) centers, numerous manufacturing plants for engines and machinery, extensive sales and marketing networks, comprehensive after-sales service and parts supply chains, product training facilities, and local application engineering teams. This global footprint allows Yanmar to meet diverse regional needs across its core business domains: agriculture, marine (commercial and pleasure), construction, energy systems, and industrial engines, serving customers in over 130 countries.

Street Address:

1-32, Chayamachi, Kita-ku

City:

Osaka

State/Province:

Osaka Prefecture

Country:

Japan

Where Else Does Yanmar Operate Around the World?

Adairsville, Georgia, USA

Address: 101 International Parkway, Adairsville, GA 30103, USA

To serve the specific needs of the North American market, providing localized product support, product adaptation, and efficient distribution channels for Yanmar's diverse range of machinery and engines.

Almere, Netherlands

Address: Brugplein 11, 1332 BS Almere, Netherlands

To cater to the European market's specific requirements, regulations, and customer needs, ensuring localized product offerings, technical support, and strong dealer network management.

Singapore

Address: 4 Tuas Lane, Singapore 638613 (Yanmar Asia (Singapore) Corporation Pte. Ltd.)

To strengthen Yanmar's presence in the growing Asian and Oceanian markets, providing tailored solutions and support for diverse applications, from agriculture to marine industries.

Buying Intent Signals for Yanmar

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading Yanmar? Meet the Executive Team

As of April 2025, Yanmar' leadership includes:

Takehito Yamaoka - Director and Chairman of the Board, Yanmar Holdings Co., Ltd.
Tetsuya Yamamoto - Representative Director and President, Yanmar Holdings Co., Ltd.
Peter Aarsen - Director and Chief Strategy Officer (CSO), Yanmar Holdings Co., Ltd.
Satoru Yamasaki - Director and Senior Executive Officer, CHRO (Chief Human Resources Officer), Yanmar Holdings Co., Ltd.
Shiori Nagata - Director and Senior Executive Officer, CBO (Chief Branding Officer), Brand & Design Strategy Division, Yanmar Holdings Co., Ltd.

Who's Investing in Yanmar?

Yanmar has been backed by several prominent investors over the years, including:

Privately Held
Yamaoka Family (Founding Family)

What Leadership Changes Has Yanmar Seen Recently?

Hire5
Exits1

Yanmar Holdings implemented significant leadership changes in April 2024, including the appointment of a new President and a new Chief Strategy Officer. Additionally, key leadership appointments were made within Yanmar's construction equipment divisions earlier in the year, signaling a strategic focus on global growth and specialized market leadership.

Departures

Takehito Yamaoka, Takehito Yamaoka transitioned from the role of President of Yanmar Holdings Co., Ltd. to assume the role of Chairman.

New Appointments:

Takehito Yamaoka, Takehito Yamaoka appointed as Chairman of Yanmar Holdings Co., Ltd., following his tenure as President.
Tetsuya Yamamoto, Tetsuya Yamamoto appointed as new President of Yanmar Holdings Co., Ltd.
Peter Aarsen, Peter Aarsen appointed as new Chief Strategy Officer (CSO) for Yanmar Holdings Co., Ltd.
Giuliano Parodi, Giuliano Parodi appointed Chairman and CEO of Yanmar Construction Equipment.
Jose H. Cuadrado, Jose H. Cuadrado appointed CEO of Yanmar Compact Equipment EMEA.

What Technology (Tech Stack) Is Used byYanmar?

Discover the tools Yanmar uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Yanmar Email Formats and Examples

Yanmar's corporate email format commonly uses a combination of the employee's first and last names. The most prevalent pattern appears to be [first].[last]@yanmar.com or [first_initial][last]@yanmar.com. Variations might exist across different regions or subsidiaries.

[first].[last]@yanmar.com or [first_initial][last]@yanmar.com

Format

john.doe@yanmar.com or jdoe@yanmar.com

Example

85%

Success rate

What's the Latest News About Yanmar?

Yanmar Global Website • April 1, 2024

Yanmar Holdings Announces New Executive Appointments

Yanmar Holdings Co., Ltd. announced new executive appointments effective April 1, 2024. Tetsuya Yamamoto was appointed as President, and Peter Aarsen as Chief Strategy Officer (CSO), among other changes. These appointments aim to strengthen Yanmar's global management structure and accelerate its strategic initiatives towards a sustainable future....more

Yanmar Global Website • February 20, 2024

Yanmar Marine International Asia to Relocate Regional Headquarters to Singapore

Yanmar Marine International Asia Co., Ltd. (YMIA) announced the relocation of its regional headquarters from Nonthaburi, Thailand, to Singapore, effective April 2024. The move aims to enhance YMIA's operational capabilities and strengthen its marine business activities across Asia and Oceania....more

Yanmar Global Website • November 14, 2023

Yanmar Commences Demonstration Tests of Maritime Hydrogen Fuel Cell System

Yanmar Power Technology Co., Ltd. has begun demonstration tests of its maritime hydrogen fuel cell system in Oita, Japan. This initiative is part of Yanmar's broader strategy to develop zero-emission solutions for the maritime industry, contributing to decarbonization efforts....more

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