What Does Yamaha Motor Do?

Total employees53723
HeadquartersIwata
Founded1955

Yamaha Motor Co., Ltd. is a globally renowned Japanese manufacturer of a diverse range of motorized products, including motorcycles, scooters, marine engines, boats, personal watercraft, ATVs, snowmobiles, golf cars, power-assisted bicycles, and industrial robots. Founded on July 1, 1955, with its separation from Yamaha Corporation (then Nippon Gakki), Yamaha Motor is driven by its corporate philosophy of 'Kando' – creating experiences of deep satisfaction and intense excitement. The company focuses on engineering excellence, innovation, and quality to enrich the lives of people around the world through its products and services.

Where Is Yamaha Motor's Headquarters?

Yamaha Motor officeYamaha Motor officeYamaha Motor officeYamaha Motor office
*Images sourced via web search. Rights belong to original owners

HQ Function

The headquarters serves as the central hub for Yamaha Motor's global operations, including corporate strategy, advanced research and development, product planning, financial management, and brand oversight.

Notable Features:

The Iwata campus includes the 'Communication Plaza,' a corporate museum showcasing Yamaha Motor's history, iconic products, and technological advancements, which is open to the public. It also houses advanced R&D facilities and extensive test tracks.

Work Culture:

The work culture at Yamaha Motor HQ emphasizes the spirit of 'Kando,' fostering innovation, a challenging spirit ('Revs your Heart'), teamwork, and a deep commitment to quality and engineering precision. There's a strong focus on monozukuri (craftsmanship and manufacturing excellence).

HQ Significance:

The headquarters is significant as the birthplace of Yamaha Motor and the nerve center for its global strategy and innovation. Its location in Shizuoka Prefecture places it within one of Japan's key industrial regions, particularly for transportation and machinery.

Values Reflected in HQ: The headquarters reflects Yamaha Motor's core values through its dedication to advanced R&D (innovation, technology), the Communication Plaza (transparency, heritage, customer connection), and overall campus quality (excellence, reliability).

Location:

Yamaha Motor operates a vast global network supporting functions such as research and development, manufacturing, procurement, sales, marketing, finance, and customer service. The company has manufacturing facilities in numerous countries, including Japan, USA, France, Netherlands, Indonesia, Thailand, Vietnam, India, and Brazil, tailoring production to local and regional market needs. Its sales and service network spans across North America, Europe, Asia, Oceania, Africa, and Central and South America, ensuring a strong connection with customers worldwide.

Street Address:

2500 Shingai

City:

Iwata

State/Province:

Shizuoka Prefecture

Country:

Japan

Where Else Does Yamaha Motor Operate Around the World?

Kennesaw, Georgia, USA

Address: 3065 Chastain Meadows Pkwy NW, Kennesaw, GA 30144, USA

To manage and expand Yamaha's market presence in North America, tailoring products and services to meet local customer demands and regulatory requirements, and to support the dealer network.

Schiphol-Rijk, Netherlands

Address: Koolhovenlaan 101, 1119 NB Schiphol-Rijk, Netherlands

To strengthen Yamaha's brand and market share in Europe by adapting to diverse European market needs, managing a complex distribution network, and ensuring compliance with regional standards.

Buying Intent Signals for Yamaha Motor

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading Yamaha Motor? Meet the Executive Team

As of April 2025, Yamaha Motor' leadership includes:

Yoshihiro Hidaka - President, Chief Executive Officer and Representative Director
Heiji Maruyama - Director, Senior Executive Officer and Chief General Manager of Corporate Planning & Finance Center
Minoru Osugi - Senior Executive Officer and Chief General Manager of Motorcycle Business Operations

Who's Investing in Yamaha Motor?

Yamaha Motor has been backed by several prominent investors over the years, including:

The Master Trust Bank of Japan, Ltd. (Trust account)
Custody Bank of Japan, Ltd. (Trust account)
Yamaha Corporation
JP MORGAN CHASE BANK 385632
State Street Bank and Trust Company 505223

What Leadership Changes Has Yamaha Motor Seen Recently?

Hire1
Exits1

Yamaha Motor announced organizational reforms and personnel changes effective January 1, 2024, which included promotions of existing executives to senior roles and retirements. These changes aim to strengthen the company's management structure for future growth.

Departures

Katsuaki Watanabe, Katsuaki Watanabe retired from his role as Senior Executive Officer, with the change effective end of December 2023.

New Appointments:

Minoru Osugi, Minoru Osugi was promoted from Executive Officer to Senior Executive Officer and assigned a new key leadership role within the Motorcycle Business Operations.

What Technology (Tech Stack) Is Used byYamaha Motor?

Discover the tools Yamaha Motor uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Yamaha Motor Email Formats and Examples

Yamaha Motor's corporate email addresses generally follow common professional patterns. For employees at the global headquarters in Japan, a typical format is `[lastname]_[initial]@yamaha-motor.co.jp`. For international subsidiaries like Yamaha Motor Corporation U.S.A., formats such as `[firstinitial][lastname]@yamaha-motor.com` or `[firstname].[lastname]@yamaha-motor.com` are common.

[firstinitial][lastname]@yamaha-motor.com (example for US/international)

Format

jdoe@yamaha-motor.com

Example

70%

Success rate

What's the Latest News About Yamaha Motor?

Yamaha Motor Global IR • May 10, 2024

Yamaha Motor Announces Strong First Quarter 2024 Financial Results

Yamaha Motor Co., Ltd. reported robust financial results for the first quarter ending March 31, 2024. Net sales increased to ¥642.1 billion, up 5.9% year-on-year, driven by strong performance in the motorcycle segment, particularly in emerging markets, and favorable currency exchange effects. Operating income rose by 10.3% to ¥75.7 billion....more

Yamaha Motor Global News • April 25, 2024

Yamaha Motor Formulates New Medium-Term Management Plan (2025–2027)

Yamaha Motor Co., Ltd. announced its new Medium-Term Management Plan for 2025–2027, themed 'Connecting Knowledge and Linking the Future for Greater Kando.' The plan focuses on accelerating growth in strategic business units, creating new value through digital transformation and sustainability initiatives, and enhancing corporate value....more

RideApart • March 7, 2024

Yamaha E01 Electric Scooter Wraps Up European Proof-Of-Concept Testing

Yamaha has concluded its proof-of-concept testing phase for the E01 electric scooter across several European cities. The feedback gathered from users will be crucial for Yamaha's future development of electric mobility solutions tailored for urban environments in Europe....more

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