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Yamaha Corporation's Overview

Total employees11502
HeadquartersHamamatsu
Founded

Yamaha Corporation is a Japanese multinational corporation and conglomerate with a very wide range of products and services, predominantly musical instruments, audio equipment, and electronics. Founded in 1887 by Torakusu Yamaha as Nippon Gakki Co., Ltd., it has grown into one of the world's largest manufacturers of musical instruments (including pianos, drums, guitars, brass instruments, woodwinds, violins, violas, celli, and vibraphones), as well as a leading manufacturer of semiconductors, audio/visual, computer related products, sporting goods, home appliances, specialty metals and industrial robots. Yamaha's philosophy is centered around 'Kando', a Japanese word for the simultaneous feelings of deep satisfaction and intense excitement that we experience when we encounter something of exceptional value. The company strives to enrich lives and culture through its dedication to sound and music.

Where is Yamaha Corporation's Headquarters?

Yamaha Corporation officeYamaha Corporation officeYamaha Corporation officeYamaha Corporation office
*Images sourced via web search. Rights belong to original owners

HQ Function

The headquarters serves as the central command for Yamaha's global strategy, research and development, corporate governance, and overall management of its diverse international business segments.

Notable Features:

The campus includes the Yamaha Innovation Center, which showcases the company's history and technological advancements, state-of-the-art R&D labs, anechoic chambers for sound research, concert halls like Yamaha Hall, and various employee amenities. It reflects Yamaha's deep connection to music and technology.

Work Culture:

Yamaha's work culture is characterized by a commitment to craftsmanship (Monozukuri), innovation, quality, and a long-term perspective. It blends traditional Japanese corporate values with a global outlook, fostering a passion for music, sound, and customer satisfaction.

HQ Significance:

As the birthplace of the Yamaha brand, the Hamamatsu headquarters is historically and strategically vital. It's the hub from which Yamaha drives its global innovation, product development, and brand identity across all its markets.

Values Reflected in HQ: The headquarters' design and operations reflect Yamaha's core values: passion for sound and music, uncompromising quality, innovation, customer-centricity, and a commitment to enriching culture worldwide.

Location:

Yamaha Corporation maintains a significant global presence with manufacturing facilities, research and development centers, sales offices, and music schools in numerous countries across Asia, North America, Europe, Oceania, and other regions. This extensive network supports localized product development, global marketing campaigns, efficient supply chains, artist relations programs, widespread music education initiatives, and comprehensive customer service, ensuring Yamaha's diverse range of products and services effectively reach customers worldwide.

Street Address:

10-1, Nakazawa-cho, Chuo-ku

City:

Hamamatsu

State/Province:

Shizuoka Prefecture

Country:

Japan

Yamaha Corporation's Global Presence

Buena Park, California, USA

Address: 6600 Orangethorpe Ave, Buena Park, CA 90620, USA

To lead sales, marketing, distribution, artist relations, and customer support tailored to the North and South American markets, ensuring product relevance and brand growth.

Rellingen, Schleswig-Holstein, Germany

Address: Siemensstraße 22-34, 25462 Rellingen, Germany

To coordinate Yamaha's extensive activities across diverse European markets, manage regional subsidiaries and distributors, adapt global strategies locally, and foster relationships with European artists and musical institutions.

Shanghai, China

Address: Cloud Nine Plaza, No.1118 Changning Road, Changning District, Shanghai, China

To expand Yamaha's presence in China, manage sales channels, promote music education through Yamaha Music Schools, and cater to the specific preferences of Chinese consumers.

Buying Intent Signals for Yamaha Corporation

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Executive Team of Yamaha Corporation

As of April 2025, Yamaha Corporation' leadership includes:

Takuya Nakata - President and Representative Executive Officer
Atsushi Yamaura - Director, Senior Managing Executive Officer, General Manager of Corporate Management Unit
Shinobu Kawase - Director, Managing Executive Officer, General Manager of Musical Instruments & Audio Products Production Unit
Satoshi Yamahata - Managing Executive Officer, General Manager of Musical Instruments & Audio Products Business Unit
Masahiko Arimoto - Managing Executive Officer, General Manager of Technology Unit

Investors of Yamaha Corporation

Yamaha Corporation has been backed by several prominent investors over the years, including:

The Master Trust Bank of Japan, Ltd. (Trust Account)
Custody Bank of Japan, Ltd. (Trust Account)
Yamaha Motor Co., Ltd.
Nippon Life Insurance Company
JP MORGAN CHASE BANK 385632 (Standing proxy: Mizuho Bank, Ltd., Settlement & Clearing Services Department)

Executive New Hires/Exits in the Last 12 Months

Hire3
Exits2

In early 2024, Yamaha Corporation announced key changes to its executive officer team, effective April 1, 2024. These included the appointment of new Executive Officers to lead important divisions and regional operations, as well as the retirement of several experienced executives who transitioned out of their roles.

Departures

Masato OIKE, Masato OIKE retired from his position as Executive Officer.
Hitoshi FUKUTOME, Hitoshi FUKUTOME retired as Executive Officer and transitioned to the role of Senior Advisor.

New Appointments:

Sumihisa SUDA, Sumihisa SUDA appointed as a new Executive Officer to lead the Digital Musical Instruments Division.
Jean-Philippe RAUX, Jean-Philippe RAUX, President of Yamaha Music Europe GmbH, was also appointed as an Executive Officer of Yamaha Corporation.
Gustavo HATORI, Gustavo HATORI, President of Yamaha Musica Brasil Ltda., was also appointed as an Executive Officer of Yamaha Corporation.

Technology (Tech Stack) used by Yamaha Corporation

Discover the tools Yamaha Corporation uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Yamaha Corporation Email Formats and Examples

Yamaha Corporation's email addresses generally follow standard corporate patterns, often combining parts of an employee's name with the company domain. For global operations, '@yamaha.com' is common, while regional or specific business units (like Japan HQ for music) might use variations such as '@music.yamaha.com'.

[first_initial][last]@yamaha.com or [first].[last]@yamaha.com or [last]_[first_initial]@yamaha.com. Japanese HQ may use [last].[first_initial]@music.yamaha.com.

Format

j.doe@yamaha.com or jdoe@yamaha.com

Example

70%

Success rate

News and media

Yamaha Corporation Investor Relations2024-05-09

Yamaha Corporation Announces Consolidated Financial Results for the Fiscal Year Ended March 31, 2024

Yamaha Corporation reported its consolidated financial results for the fiscal year ended March 31, 2024. Net sales were ¥450.7 billion (down 2.1% YoY), and operating profit was ¥37.6 billion (down 17.6% YoY). The musical instruments segment experienced a sales decrease, partly due to market normalization post-COVID, while the audio equipment segment saw increased sales, driven by professional audio products....more

Yamaha Corporation of America Newsroom2024-01-25

Yamaha Highlights Innovations in Music Education and Performance at The 2024 NAMM Show

At The 2024 NAMM Show, Yamaha showcased a wide array of new and flagship products, including digital pianos, synthesizers, guitars, drums, and professional audio equipment. The company also emphasized its ongoing commitment to music education and supporting musicians at all levels, reinforcing its brand message 'Make Waves'....more

Yamaha Corporation News Release2023-08-09

Yamaha Corporation Receives World-renowned German Design Award 'Red Dot Design Award: Brands & Communication Design 2023'

Yamaha Corporation announced that its brand initiatives have been recognized with the prestigious 'Red Dot Design Award: Brands & Communication Design 2023'. This award acknowledges Yamaha's excellence in brand strategy, communication design, and overall brand management on a global scale....more

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