What Does Yakima Racks Do?

Total employees180
HeadquartersLake Oswego
Founded1979

Yakima Racks is a renowned brand specializing in the design and manufacture of cargo management solutions for vehicles. Founded in 1979 in Yakima, Washington, the company has a rich history of helping people bring their gear to their outdoor adventures. Yakima offers a wide range of products, including roof racks, bike racks, ski racks, kayak carriers, cargo boxes, and truck bed racks, catering to cyclists, skiers, paddlers, campers, and overlanders. Their products are known for durability, ease of use, and innovative design, enabling users to transport their equipment safely and efficiently. Yakima is committed to enhancing the outdoor experience by providing reliable gear-hauling solutions and fostering a connection with the wild.

Where Is Yakima Racks's Headquarters?

Yakima Racks officeYakima Racks officeYakima Racks officeYakima Racks office
*Images sourced via web search. Rights belong to original owners

HQ Function

The headquarters serves as the central hub for global operations, including product design and development, engineering, marketing, sales, and administrative functions. It's where strategic decisions are made to drive the brand's innovation and market presence.

Notable Features:

The Lake Oswego facility is designed to foster collaboration and innovation. It often features product showrooms and testing areas, reflecting the company's hands-on approach to product development. The location itself, near outdoor recreational areas, allows for real-world product testing and inspiration.

Work Culture:

Yakima's work culture is deeply rooted in a passion for the outdoors. Employees are often enthusiasts of the activities Yakima products support. The environment is typically collaborative, innovative, and geared towards creating high-quality, user-friendly products. There's an emphasis on work-life balance and encouraging employees to engage with the outdoors.

HQ Significance:

The Lake Oswego headquarters is significant as it centralizes Yakima's core operations and talent, driving its global strategy. Its location in the Pacific Northwest, a hub for outdoor recreation and industry, allows Yakima to stay connected to its core user base and attract talent passionate about the outdoors.

Values Reflected in HQ: The headquarters reflects Yakima's values of innovation, quality, and a passion for the outdoors. The design likely encourages teamwork and creativity, and its proximity to nature underscores the company's commitment to adventure and exploration.

Location:

Yakima Racks supports its global customer base through a network of international distributors and retail partners across North America, Europe, Australia, New Zealand, Asia, and other regions. While core design and engineering are centralized in the US, the company ensures product availability and support worldwide, adapting to regional market needs and outdoor activities. This includes sales, marketing, and customer service functions tailored to local markets.

Street Address:

4101 Kruse Way

City:

Lake Oswego

State/Province:

Oregon

Country:

USA

Where Else Does Yakima Racks Operate Around the World?

Brendale, Queensland/Australia

Address: 17 Hinkler Court, Brendale QLD 4500, Australia

To directly serve the Australian and New Zealand markets, providing localized product offerings, support, and marketing efforts to cater to the specific needs and preferences of outdoor enthusiasts in the region.

Buying Intent Signals for Yakima Racks

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading Yakima Racks? Meet the Executive Team

As of April 2025, Yakima Racks' leadership includes:

Ryan Martin - Chief Executive Officer
Joel Grabenstein - Vice President of Marketing
Jason Hostetter - Vice President of Product & Engineering
Garrett Barnhart - Vice President of Sales - North America
Scott Rhoades - Vice President of Operations and Supply Chain

Who's Investing in Yakima Racks?

Yakima Racks has been backed by several prominent investors over the years, including:

Norco Bicycles (Ultimate Parent Company)
Kemflo Group (Direct Parent Company, subsidiary of Norco)

What Leadership Changes Has Yakima Racks Seen Recently?

Hire0
Exits0

No major executive hires or exits at the top leadership level (e.g., CEO, key VPs) have been widely publicized for Yakima Racks in the last 12 months. The company maintains a relatively stable leadership team.

What Technology (Tech Stack) Is Used byYakima Racks?

Discover the tools Yakima Racks uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Yakima Racks Email Formats and Examples

Yakima Racks likely utilizes common corporate email formats, primarily based on employee names. The most probable pattern involves the first initial followed by the last name.

[first_initial][last]@yakima.com

Format

jdoe@yakima.com

Example

85%

Success rate

What's the Latest News About Yakima Racks?

SNEWS • May 17, 2024

Yakima Unveils New Off-Road Products at Overland Expo West

Yakima showcased its latest innovations for the overlanding community at Overland Expo West 2024, including the LockNLoad EVG Gutter Mount System for full-size vans and the EXO OpenRange Deluxe camp kitchen system, expanding its offerings for off-road adventures....more

SNEWS • January 23, 2024

Yakima Launches New ClickTight Kayak Saddles for Spring 2024

Yakima introduced its new ClickTight kayak saddles, featuring an innovative clamping system for secure and tool-free installation, designed to simplify kayak transportation for enthusiasts ahead of the spring paddling season....more

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