HQ Function

Serves as the central hub for management, product development, marketing, and overall strategic direction of Xiaohongshu.

Notable Features:

While specific details on the internal layout are unavailable, it's likely to feature modern office spaces, collaboration areas, and potentially spaces reflecting the platform's aesthetic and brand identity.

Work Culture:

Likely reflects a fast-paced, innovative environment, typical of Chinese tech companies. Emphasizes teamwork, creativity, and a strong focus on user experience and engagement.

HQ Significance:

The Shanghai headquarters signifies Xiaohongshu's roots and commitment to the Chinese market, the source of the vast majority of its user base and revenue.

Values Reflected in HQ: The HQ likely reflects values of innovation, user-centricity, and a focus on community building, mirroring the core principles of the Xiaohongshu platform.

Location:

While primarily focused on the Chinese market, Xiaohongshu supports global brands through its advertising platform. The app is available in multiple languages, facilitating engagement with international users, and supports cross-border e-commerce activities. The company also engages in international marketing and PR initiatives.

Street Address:

No. 178 Ruijin 2nd Road

City:

Shanghai

State/Province:

N/A

Country:

China