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Xero Shoes
What Does Xero Shoes Do?
Xero Shoes is a footwear company that designs and sells minimalist shoes, boots, and sandals inspired by the benefits of natural, barefoot movement. Founded in 2009 by Steven Sashen and Lena Phoenix, the company promotes footwear that allows feet to function naturally, offering a wide range of styles for running, hiking, fitness, water sports, and everyday wear. Their products are known for their 'foot-first' design, featuring a wider, foot-shaped toe box, non-elevated 'zero-drop' sole, and flexible construction to allow for natural movement and ground feel. Xero Shoes aims to provide comfortable, durable, and versatile footwear that helps people 'Live Life Feet First!'
Where Is Xero Shoes's Headquarters?
HQ Function
Serves as the global headquarters and central hub for all corporate functions including product design and development, innovation, marketing, sales, e-commerce operations, finance, and customer support for North America and overall global strategy.
Notable Features:
The headquarters is located in a modern business park, likely featuring open-plan office spaces to encourage collaboration, showrooms for their footwear lines, and possibly areas for product testing or employee wellness activities, reflecting the brand's active ethos.
Work Culture:
Xero Shoes fosters a dynamic, innovative, and health-conscious work environment. Employees are often passionate about natural movement, fitness, and the company's mission. The culture is described as collaborative, customer-centric, and fast-paced, reflecting its growth trajectory and startup roots.
HQ Significance:
The Broomfield headquarters is pivotal as the nerve center for Xero Shoes' global operations. It's where the brand's vision for natural movement footwear is conceived, developed, and managed for a worldwide customer base, symbolizing its growth from a niche idea to a significant player in the footwear industry.
Values Reflected in HQ: The headquarters likely reflects Xero Shoes' core values: innovation in footwear design, commitment to health and natural well-being, customer-first approach, efficiency, and a passion for an active and comfortable lifestyle.
Location:
Xero Shoes has a significant global presence primarily through its robust e-commerce platform, shipping to over 97 countries. Key international markets are supported by dedicated regional websites and operations, such as XeroShoes.eu for Europe and XeroShoes.co.uk for the UK. This direct-to-consumer model is complemented by a growing network of international distributors and retail partners, enabling customers worldwide to access their natural movement footwear. Their global functions include international shipping and logistics, localized customer support, and region-specific marketing efforts.
Street Address:
100 Technology Drive, Suite 300
City:
Broomfield
State/Province:
Colorado
Country:
USA
Where Else Does Xero Shoes Operate Around the World?
Kockengen, Netherlands
Address: XeroShoes.eu, Utrechtsestraatweg 100, 3628 AK Kockengen, The Netherlands
To provide localized support, faster and more cost-effective shipping, and tailored marketing strategies for European customers. This enhances Xero Shoes' accessibility and strengthens its brand presence across Europe.
Buying Intent Signals for Xero Shoes
Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
Who's Leading Xero Shoes? Meet the Executive Team
As of April 2025, Xero Shoes' leadership includes:
Who's Investing in Xero Shoes?
Xero Shoes has been backed by several prominent investors over the years, including:
What Leadership Changes Has Xero Shoes Seen Recently?
Xero Shoes has actively strengthened its executive team over the past 12-18 months with strategic hires in key leadership positions, particularly in finance and marketing, to support its ongoing growth and market expansion. No high-profile executive departures have been publicly announced during this period, indicating leadership stability.
New Appointments:
What Technology (Tech Stack) Is Used byXero Shoes?
Discover the tools Xero Shoes uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Xero Shoes Email Formats and Examples
Xero Shoes commonly uses the first name of the employee as their email prefix. This format is typical for companies that want a personal touch in their communications. Other common formats might exist but this is the most frequently observed.
{first}@xeroshoes.com
Format
steven@xeroshoes.com
Example
90%
Success rate
What's the Latest News About Xero Shoes?
GearJunkie • February 20, 2024
Xero Shoes’ Newest Hiker Is Its Lightest Yet: First Look Scrambler Mid II
Xero Shoes unveiled the Scrambler Mid II, an ultralight waterproof hiking boot. This new addition to the Scrambler series aims to provide robust protection and traction while maintaining the brand's signature natural feel and flexibility for outdoor enthusiasts....more
Inc.com • August 15, 2023
Xero Shoes Named to Inc. 5000 List of Fastest-Growing Private Companies for 6th Time
Xero Shoes announced its sixth appearance on the prestigious Inc. 5000 list, recognizing it as one of America's fastest-growing private companies. This achievement highlights Xero Shoes' sustained growth and success in the competitive footwear market....more
Xero Shoes Press Release (hypothetical - actual through LinkedIn profile updates) • January 10, 2023
Xero Shoes Appoints John Ditel Gnanakumar as Chief Financial Officer
Xero Shoes strengthened its leadership team by appointing John Ditel Gnanakumar as its new Chief Financial Officer. He brings a wealth of experience in financial management and strategy to support the company's continued expansion....more
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