What Does Xaxis Do?

Total employees419
HeadquartersNew York
Founded2011

Xaxis is a global outcome media company that programmatically connects advertisers to audiences across all addressable channels. Part of GroupM (WPP), Xaxis combines proprietary AI, advanced data analytics, and deep programmatic expertise to design and optimize advertising campaigns that achieve specific, measurable business outcomes for brands worldwide. They focus on delivering results beyond traditional metrics, helping clients achieve their unique marketing objectives.

Where Is Xaxis's Headquarters?

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*Images sourced via web search. Rights belong to original owners

HQ Function

Serves as the central command for global strategy, technology development oversight, product innovation (like their AI engine Copilot), and multinational client engagement.

Notable Features:

Located in the modern 3 World Trade Center, featuring state-of-the-art office design, panoramic city views, collaborative workspaces, and advanced technological infrastructure, reflecting its position at the forefront of digital media.

Work Culture:

A dynamic, fast-paced, and innovative environment fostering collaboration, data-driven decision-making, and continuous learning. Employees often describe it as agile and focused on delivering cutting-edge solutions in the ad-tech space.

HQ Significance:

Its New York City location provides unparalleled access to major clients, technology partners, industry events, and a rich talent pool, reinforcing Xaxis's role as a global leader in programmatic media and outcome-based advertising.

Values Reflected in HQ: The headquarters' location, design, and technological integration reflect Xaxis's core values of innovation, global connectivity, technological advancement, client-centricity, and a commitment to driving measurable outcomes.

Location:

Xaxis operates across more than 40 markets in North America, Europe, Middle East & Africa (EMEA), Asia-Pacific (APAC), and Latin America. Their global network enables them to provide localized expertise and consistently deliver outcome-driven media solutions worldwide. Key functions supported globally include programmatic strategy and buying across all digital channels (display, video, mobile, CTV, DOOH, audio), advanced data analytics, AI-powered campaign optimization through its Copilot platform, bespoke client services, and continuous product innovation.

Street Address:

175 Greenwich Street (3 World Trade Center)

City:

New York

State/Province:

NY

Country:

USA

Where Else Does Xaxis Operate Around the World?

London, UK

Address: Sea Containers, 18 Upper Ground, London, SE1 9GL, UK (GroupM UK Building)

To deliver localized and effective outcome-driven advertising solutions across the diverse European markets, leveraging Xaxis's global technology and data capabilities.

Singapore, Singapore

Address: 50 Scotts Road, #04-01, Singapore 228242 (GroupM Singapore Office)

Driving growth and innovation in the APAC digital advertising landscape, adapting Xaxis's global solutions to meet specific regional needs and market dynamics.

Toronto, ON, Canada

Address: 160 Bloor St E, Toronto, ON M4W 1B9, Canada (GroupM Canada Office)

To provide Canadian clients with direct access to Xaxis's advanced advertising technologies and outcome-focused expertise, ensuring relevance and effectiveness in the Canadian market.

Sydney, NSW, Australia

Address: GroupM, Level 9, 65 Berry Street, North Sydney, NSW 2060, Australia

To drive programmatic advertising success and deliver measurable outcomes for brands in Australia and New Zealand, leveraging local market insights and Xaxis's global technology stack.

Buying Intent Signals for Xaxis

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading Xaxis? Meet the Executive Team

As of April 2025, Xaxis' leadership includes:

John Wittesaele - Global CEO, GroupM Nexus (overseeing Xaxis)
Silvia Sparry - Global COO, Xaxis & GroupM Nexus
Brendan Riordan-Butterworth - Global Head of Product, Copilot & Addressable Content, GroupM Nexus
Rich Astley - Global Chief Product Officer, Xaxis & GroupM Nexus

Who's Investing in Xaxis?

Xaxis has been backed by several prominent investors over the years, including:

WPP plc (Parent Company of GroupM, which includes Xaxis)

What Leadership Changes Has Xaxis Seen Recently?

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Recent executive movements largely reflect Xaxis's deeper integration into GroupM Nexus. Key appointments have focused on strengthening regional leadership and specialized capabilities within the GroupM Nexus structure, which directs Xaxis's global strategy and operations.

New Appointments:

Gome Traore, Gome Traore was elevated to Head of GroupM Nexus Media APAC, responsible for overseeing media capabilities, including those provided by Xaxis, across the Asia-Pacific region.
Jaron Soh, Jaron Soh was appointed Head of GroupM Nexus Creative & Production Services APAC, a role that impacts the delivery of creative and production solutions aligned with Xaxis's media strategies.

What Technology (Tech Stack) Is Used byXaxis?

Discover the tools Xaxis uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Xaxis Email Formats and Examples

Xaxis, as part of GroupM and WPP, generally follows standardized email formats. The most common and reliable format for contacting Xaxis employees is `firstname.lastname@xaxis.com`. While other formats might exist in specific contexts, this is the primary structure used across the organization.

firstname.lastname@xaxis.com

Format

jane.doe@xaxis.com

Example

90%

Success rate

What's the Latest News About Xaxis?

Digiday • March 20, 2024

Xaxis Leverages AI to Bridge CTV Viewing and Consumer Actions

Xaxis, GroupM's outcome media specialist, is enhancing its capabilities by using AI to better connect Connected TV (CTV) advertising exposure with tangible consumer behaviors and outcomes, aiming to improve campaign effectiveness and ROI for advertisers....more

ExchangeWire • February 27, 2024

The Future is Outcome-Driven: Q&A with Grant Copple, Xaxis Canada

Grant Copple, Managing Director of Xaxis Canada, discusses the shift towards outcome-driven media and how Xaxis is leveraging data and AI to deliver measurable results for clients in the evolving digital advertising landscape, emphasizing the importance of AI tools like Copilot....more

MarTech Series • October 26, 2023

Xaxis Launches AI-Powered Programmatic Solution Copilot in Malaysia

Xaxis announced the expansion of its AI-powered programmatic solution, Copilot, to the Malaysian market. Copilot is designed to help advertisers optimize campaigns towards custom key performance indicators (KPIs) and achieve superior business outcomes through advanced machine learning algorithms....more

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