What Does X-Rite Do?

Total employees3956
HeadquartersGrand Rapids
Founded

X-Rite Incorporated is a global leader in the science and technology of color and appearance. The company develops, manufactures, markets, and supports innovative color solutions including color measurement systems, software, color standards, and services. X-Rite's expertise helps users get color right the first time and every time, which translates to better quality and reduced costs. X-Rite serves a diverse range of industries, including printing, packaging, photography, graphic design, video, automotive, paints, plastics, textiles, and medical. X-Rite is an operating company within Veralto (NYSE: VLTO).

Where Is X-Rite's Headquarters?

X-Rite officeX-Rite officeX-Rite officeX-Rite office
*Images sourced via web search. Rights belong to original owners

HQ Function

Global headquarters housing core operations including research and development, manufacturing for key product lines, global marketing, sales leadership, and administrative functions for its color science and technology solutions.

Notable Features:

Modern facility equipped with state-of-the-art R&D laboratories for color science innovation, precision manufacturing areas, and calibration facilities. It may also include a customer experience center to showcase X-Rite's technologies.

Work Culture:

X-Rite fosters a work culture centered on precision, innovation, and customer-centricity in the complex field of color science. Employees often highlight a collaborative environment with opportunities to work on cutting-edge technologies that impact various global industries. As part of Veralto, there's an emphasis on continuous improvement and operational excellence through the Veralto Enterprise System.

HQ Significance:

The Grand Rapids headquarters serves as the central hub for X-Rite's global operations, strategic product development, and technological innovation in the color and appearance industry.

Values Reflected in HQ: The headquarters reflects X-Rite's commitment to accuracy, innovation, and quality. The infrastructure supports precision engineering, advanced research, and efficient production, underscoring the company's dedication to delivering reliable color solutions.

Location:

X-Rite supports customers globally with a network of direct offices and certified partners in numerous countries across the Americas, Europe, and Asia-Pacific. This extensive network provides sales, service, calibration, and technical support for its comprehensive range of color measurement and management solutions, ensuring consistent color accuracy for international brands and local businesses worldwide.

Street Address:

4300 44th St SE

City:

Grand Rapids

State/Province:

MI

Country:

USA

Where Else Does X-Rite Operate Around the World?

Regensdorf, Switzerland

Address: Althardstrasse 70, CH-8105 Regensdorf, Switzerland

To provide localized support and expertise, manage distribution channels, conduct training, and drive business growth for X-Rite's comprehensive color solutions within the diverse European market.

Shanghai, China

Address: Room 701-702, Building 10, Phase III, Tian An Cyber Park, No.555 Panyu Road, Minhang District, Shanghai, 200052, China

To expand X-Rite's market share in Asia-Pacific, cater to the localization requirements of diverse industries, provide timely technical and application support, and manage relationships with key regional partners and customers.

Buying Intent Signals for X-Rite

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading X-Rite? Meet the Executive Team

As of April 2025, X-Rite' leadership includes:

Ondřej Kruk - President, X-Rite
Chris Winczewski - President, Product Identification Platform at Veralto (includes X-Rite)
Jennifer L. Honeycutt - President and CEO, Veralto (Parent Company of X-Rite)

Who's Investing in X-Rite?

X-Rite has been backed by several prominent investors over the years, including:

X-Rite is an operating company of Veralto (NYSE: VLTO). Veralto became an independent, publicly traded company in September 2023 after spinning off from Danaher Corporation. Investors are public shareholders of Veralto.

What Leadership Changes Has X-Rite Seen Recently?

Hire2
Exits0

Following X-Rite's transition into Veralto (spun off September 2023), the primary executive developments have been the formation of Veralto's corporate and segment leadership teams. Specific high-profile executive hires or exits solely for the X-Rite brand, distinct from Veralto's segment leadership, have not been widely publicized in the last 12 months. Leadership within the X-Rite brand and its Veralto Product Identification platform appears stable.

New Appointments:

Jennifer L. Honeycutt, Appointed to lead the newly formed Veralto, overseeing X-Rite as one of its key operating companies.
Chris Winczewski, Appointed to lead Veralto's Product Identification platform, which includes the X-Rite and Pantone brands.

What Technology (Tech Stack) Is Used byX-Rite?

Discover the tools X-Rite uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

X-Rite Email Formats and Examples

X-Rite primarily utilizes email formats common among corporations. The most frequently observed pattern is the first initial followed by the last name.

[firstinitial][last]@xrite.com

Format

jdoe@xrite.com

Example

75%

Success rate

What's the Latest News About X-Rite?

WhatTheyThink? • May 8, 2024

X-Rite News: X-Rite and Pantone to Showcase Digital Color Workflow Innovations at drupa 2024

X-Rite Incorporated and Pantone LLC will demonstrate their latest digital color workflow solutions at drupa 2024, May 28 – June 7, in Düsseldorf, Germany. The showcase will feature new hardware and software aimed at helping brands and converters achieve accurate color efficiently across print and packaging workflows....more

Labels & Labeling • April 16, 2024

X-Rite News: X-Rite enhances eXact Family and ColorCert with Wi-Fi for Improved Pressroom Connectivity

X-Rite announced Wi-Fi capabilities for its eXact 2 family of portable spectrophotometers and an updated ColorCert software suite, enhancing connectivity and workflow automation for printers and converters. This allows for faster data transfer of color measurements and integration with quality control systems....more

PR Newswire • October 25, 2023

X-Rite News: X-Rite Showcases Total Appearance Capture Ecosystem at Advmats AutoAI Tech Summit

X-Rite featured its Total Appearance Capture (TAC) ecosystem, including the TAC7 scanner and PANTORA material hub software, at the Advmats AutoAI Tech Summit. The presentation highlighted solutions for digitizing physical material appearance accurately for automotive design, virtual prototyping, and manufacturing....more

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