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X-Rite Incorporated is a global leader in the science and technology of color and appearance. The company develops, manufactures, markets, and supports innovative color solutions including color measurement systems, software, color standards, and services. X-Rite's expertise helps users get color right the first time and every time, which translates to better quality and reduced costs. X-Rite serves a diverse range of industries, including printing, packaging, photography, graphic design, video, automotive, paints, plastics, textiles, and medical. X-Rite is an operating company within Veralto (NYSE: VLTO).
Global headquarters housing core operations including research and development, manufacturing for key product lines, global marketing, sales leadership, and administrative functions for its color science and technology solutions.
Modern facility equipped with state-of-the-art R&D laboratories for color science innovation, precision manufacturing areas, and calibration facilities. It may also include a customer experience center to showcase X-Rite's technologies.
X-Rite fosters a work culture centered on precision, innovation, and customer-centricity in the complex field of color science. Employees often highlight a collaborative environment with opportunities to work on cutting-edge technologies that impact various global industries. As part of Veralto, there's an emphasis on continuous improvement and operational excellence through the Veralto Enterprise System.
The Grand Rapids headquarters serves as the central hub for X-Rite's global operations, strategic product development, and technological innovation in the color and appearance industry.
X-Rite supports customers globally with a network of direct offices and certified partners in numerous countries across the Americas, Europe, and Asia-Pacific. This extensive network provides sales, service, calibration, and technical support for its comprehensive range of color measurement and management solutions, ensuring consistent color accuracy for international brands and local businesses worldwide.
4300 44th St SE
Grand Rapids
MI
USA
Address: Althardstrasse 70, CH-8105 Regensdorf, Switzerland
To provide localized support and expertise, manage distribution channels, conduct training, and drive business growth for X-Rite's comprehensive color solutions within the diverse European market.
Address: Room 701-702, Building 10, Phase III, Tian An Cyber Park, No.555 Panyu Road, Minhang District, Shanghai, 200052, China
To expand X-Rite's market share in Asia-Pacific, cater to the localization requirements of diverse industries, provide timely technical and application support, and manage relationships with key regional partners and customers.
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As of April 2025, X-Rite' leadership includes:
X-Rite has been backed by several prominent investors over the years, including:
Following X-Rite's transition into Veralto (spun off September 2023), the primary executive developments have been the formation of Veralto's corporate and segment leadership teams. Specific high-profile executive hires or exits solely for the X-Rite brand, distinct from Veralto's segment leadership, have not been widely publicized in the last 12 months. Leadership within the X-Rite brand and its Veralto Product Identification platform appears stable.
Discover the tools X-Rite uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
X-Rite primarily utilizes email formats common among corporations. The most frequently observed pattern is the first initial followed by the last name.
[firstinitial][last]@xrite.com
Format
jdoe@xrite.com
Example
75%
Success rate
WhatTheyThink? • May 8, 2024
X-Rite Incorporated and Pantone LLC will demonstrate their latest digital color workflow solutions at drupa 2024, May 28 – June 7, in Düsseldorf, Germany. The showcase will feature new hardware and software aimed at helping brands and converters achieve accurate color efficiently across print and packaging workflows....more
Labels & Labeling • April 16, 2024
X-Rite announced Wi-Fi capabilities for its eXact 2 family of portable spectrophotometers and an updated ColorCert software suite, enhancing connectivity and workflow automation for printers and converters. This allows for faster data transfer of color measurements and integration with quality control systems....more
PR Newswire • October 25, 2023
X-Rite featured its Total Appearance Capture (TAC) ecosystem, including the TAC7 scanner and PANTORA material hub software, at the Advmats AutoAI Tech Summit. The presentation highlighted solutions for digitizing physical material appearance accurately for automotive design, virtual prototyping, and manufacturing....more
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