What Does X-Cart Do?

Total employees71
HeadquartersLimassol
Founded2001

X-Cart is a long-standing and versatile e-commerce platform designed for online businesses of all sizes, from startups to established enterprises. It provides a comprehensive suite of tools for building, managing, and scaling online stores. Known for its open-source roots (X-Cart Classic) and its more modern X-Cart 5 PaaS/on-premise solutions, the platform offers high customizability, a wide range of features including SEO tools, marketing automation, and integrations with numerous payment gateways and shipping providers. X-Cart aims to empower merchants to create unique shopping experiences and drive sales growth. It is now part of Assembly, a company focused on e-commerce software solutions.

Where Is X-Cart's Headquarters?

X-Cart officeX-Cart officeX-Cart officeX-Cart office
*Images sourced via web search. Rights belong to original owners

HQ Function

Serves as a central point for X-Cart's global operations, including development coordination, international customer support management, and business administration for its European activities.

Notable Features:

Strategically situated in a prominent Cypriot business district, offering modern office facilities conducive to supporting a globally distributed team and international client base.

Work Culture:

X-Cart promotes a collaborative, innovative, and customer-focused work environment. With a significant portion of its team working remotely, the culture emphasizes strong communication, agility in development, and a commitment to e-commerce excellence.

HQ Significance:

The Limassol office is crucial for X-Cart's European operations, legal registration, and for coordinating its diverse international team, aligning with its mission to serve a global e-commerce market.

Values Reflected in HQ: The Cyprus headquarters reflects X-Cart's values of global reach, adaptability, and a forward-thinking approach to e-commerce solutions, providing a stable base for its international endeavors.

Location:

X-Cart supports e-commerce businesses worldwide. Its platform is designed with global commerce in mind, offering multi-language capabilities, multi-currency processing, and integrations with international payment gateways and shipping providers. While its main offices are in Cyprus and the USA (via Assembly), X-Cart maintains a distributed team of developers, support staff, and partners across various countries, enabling it to serve and support a diverse international client base effectively.

Street Address:

Gladstonos, 12-14, AGIA TRIADA

City:

Limassol

State/Province:

Limassol District

Country:

Cyprus

Where Else Does X-Cart Operate Around the World?

Athens, Georgia/USA

Address: 175 Oneta Street, Athens, GA 30601, USA (Assembly Office)

Supports X-Cart's presence and growth in the North American market, providing localized services and tapping into the US tech talent pool for ongoing development and customer engagement.

Culver City, California/USA

Address: 8961 Steller Dr, Culver City, CA 90232, USA (Assembly HQ)

Serves as the central command for Assembly's North American and global operations, including the strategic direction for its acquired brands like X-Cart.

Buying Intent Signals for X-Cart

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading X-Cart? Meet the Executive Team

As of April 2025, X-Cart' leadership includes:

Max Mironov - Head of X-Cart Product
Joe Greene - CEO, Assembly (Parent Company of X-Cart)

Who's Investing in X-Cart?

X-Cart has been backed by several prominent investors over the years, including:

Accel-KKR (via Seller Labs/Assembly)
PSG (Providence Strategic Growth, via Assembly)

What Leadership Changes Has X-Cart Seen Recently?

Hire0
Exits0

There have been no publicly announced X-Cart specific executive hires or exits in the last 12 months. Leadership for the X-Cart product line operates within the broader structure of its parent company, Assembly, which may have its own executive changes not specific to the X-Cart brand.

What Technology (Tech Stack) Is Used byX-Cart?

Discover the tools X-Cart uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

X-Cart Email Formats and Examples

X-Cart, as part of Assembly, likely uses email formats common within its parent organization or standard professional formats. While specific internal structures can vary, a common approach for technology companies involves using employee names.

[first].[last]@xcart.com or [first_initial][last]@assembly.com

Format

john.doe@xcart.com

Example

70%

Success rate

What's the Latest News About X-Cart?

X-Cart Blog • May 29, 2024

X-Cart Releases Version 5.5.1.8 with Minor Improvements and Fixes

X-Cart announced the release of its latest version, X-Cart 5.5.1.8. This update focuses on delivering minor enhancements and addressing various bugs to improve the overall stability, performance, and user experience of the e-commerce platform....more

X-Cart Website Feature Highlight • April 15, 2024

X-Cart Emphasizes Advanced SEO Capabilities for Online Merchants

X-Cart is highlighting its comprehensive suite of built-in and integrable SEO tools designed to help online store owners improve their search engine rankings, attract more organic traffic, and ultimately boost sales. Features include customizable meta tags, SEO-friendly URLs, and sitemap generation....more

Assembly News (Parent Company) • February 20, 2024

Assembly Continues to Expand E-commerce Software Suite

Assembly, the parent company of X-Cart, reported on its ongoing efforts to integrate and enhance its portfolio of e-commerce software solutions, aiming to provide a comprehensive toolkit for online sellers. This benefits X-Cart users through broader ecosystem capabilities and potential new integrations....more

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