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WWAKE isn't just another jewelry brand; it's a New York-based design studio founded by Wing Yau in 2012, celebrated for its delicate, otherworldly fine jewelry. They stand out for their deep commitment to using ethically sourced materials, including recycled gold and conflict-free gemstones, creating pieces that are not only beautiful but also consciously made. WWAKE is known for its signature contoured silhouettes, unexpected stone arrangements (especially opals), and a modern, personal feel that redefines heirloom jewelry. Their designs are perfect for those seeking unique engagement rings or everyday fine jewelry with a story and a conscience.
This Brooklyn location serves as WWAKE's primary design studio, where all jewelry concepts are born and developed. It's also their main showroom for client consultations (by appointment) and the central point for business operations, production oversight, and brand management.
The WWAKE showroom in Greenpoint is an intimate, thoughtfully designed space that reflects the brand's minimalist and ethereal aesthetic. It's created to offer a personalized and immersive experience for clients looking to explore the collections or discuss bespoke pieces.
Imagine a small, dedicated team deeply passionate about sustainable practices and innovative design. The work culture at WWAKE likely fosters creativity, meticulous craftsmanship, collaboration, and a strong commitment to ethical sourcing and transparent processes, all within an inspiring and artful environment.
For anyone who loves the brand, the Brooklyn headquarters is truly the soul of WWAKE. It's where founder Wing Yau’s artistic vision is meticulously translated into tangible jewelry. It acts as the direct connection point between the design process, the handcrafted pieces, and the clients who will cherish them.
WWAKE connects with jewelry enthusiasts worldwide primarily through its sophisticated e-commerce platform (wwake.com), which offers international shipping. Their reach is further extended by partnerships with a carefully selected network of high-end boutiques and esteemed retailers across North America, Europe, Asia, and Australia. For those seeking a more personalized experience from afar, WWAKE also offers virtual consultations, making their design expertise and collections accessible globally.
61 N. Henry Street
Brooklyn
NY
USA
No additional office locations available.
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As of April 2025, WWAKE' leadership includes:
WWAKE has been backed by several prominent investors over the years, including:
As a founder-led private company, WWAKE does not typically publicize changes in its executive team structure. In the past 12 months, there have been no widely reported new executive hires or departures, suggesting continued stability in its core leadership under Founder Wing Yau.
Discover the tools WWAKE uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
WWAKE primarily uses specific, role-based email addresses for public communication, ensuring inquiries reach the right team. For instance, 'hello@wwake.com' is available for general questions and customer service, while 'concierge@wwake.com' serves clients seeking personalized shopping experiences or bespoke design services. While a universal pattern for all internal employee emails isn't publicly advertised, these dedicated channels are effective for engagement.
hello@wwake.com or concierge@wwake.com (public facing); potential internal format: [first_name]@wwake.com
Format
hello@wwake.com
Example
90%
Success rate
Forbes • March 7, 2024
WWAKE was recognized by Forbes in its prestigious list of the '19 Best Online Jewelry Stores That Offer Both Trendy And Timeless Pieces.' This acknowledgment highlights WWAKE's distinctive design aesthetic, commitment to quality craftsmanship, and robust e-commerce presence, making its ethically sourced fine jewelry accessible to a discerning global clientele....more
Vogue Australia • February 24, 2023
Vogue Australia featured WWAKE and its founder Wing Yau, spotlighting the brand's dedication to sustainable and ethical practices in the fine jewelry sector. The article delves into WWAKE's unique design philosophy, its growing appeal among celebrities, and its influential role in championing responsible luxury....more
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