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WTRMLN WTR
What Does WTRMLN WTR Do?
WTRMLN WTR is a beverage company renowned for its namesake product, a cold-pressed watermelon water. Founded in 2013 by Jody Levy, the company aims to provide delicious, hydrating, and healthy beverage options using simple, clean ingredients. WTRMLN WTR is committed to sustainability by utilizing 'ugly' or discarded watermelons, thus reducing food waste. Their products typically feature watermelon as the primary ingredient, often enhanced with other natural flavors and functional ingredients. The brand emphasizes natural hydration, electrolytes, and vitamins. WTRMLN WTR was acquired by Caribe Juice (part of FLA NATURA) in early 2020, expanding its production and distribution capabilities.
Where Is WTRMLN WTR's Headquarters?
HQ Function
Brand identity, marketing strategy, product innovation, and founder's operational base. Broader corporate, manufacturing, and large-scale operational functions are handled by its parent company, Caribe Juice.
Notable Features:
Not applicable for a specific public-facing WTRMLN WTR brand office. The brand itself is notable for its vibrant, health-conscious image and innovative product line.
Work Culture:
The original WTRMLN WTR culture likely mirrored the brand's energetic, health-focused, and innovative spirit, characteristic of a founder-led startup. Post-acquisition, it integrates with the broader operational culture of Caribe Juice, while aiming to maintain its unique brand ethos.
HQ Significance:
New York represents the birthplace of the WTRMLN WTR brand and the hub for its founder's vision and creative direction. It's central to the brand's identity in the competitive beverage market, known for trendsetting and wellness.
Values Reflected in HQ: The brand's association with dynamic urban centers like New York reflects its innovative, trend-aware approach to health, wellness, and consumer products. Its commitment to sustainability and clean ingredients is a core value demonstrated through its product sourcing and formulation.
Location:
WTRMLN WTR's primary market is North America, with widespread distribution across the United States and availability in Canada. The brand focuses on these regions through partnerships with major retailers, grocery chains, and online sales channels. While not maintaining physical office presences globally beyond North America, its products are recognized for their appeal to health-conscious consumers internationally through its strong brand identity and digital presence.
Street Address:
While specific WTRMLN WTR brand office details in New York are not publicly listed post-acquisition, the brand's origins and founder are rooted in NYC. The parent company, Caribe Juice, is located at 1800 N.W. 22nd Street, Miami, Florida 33142.
City:
New York
State/Province:
NY
Country:
USA
Where Else Does WTRMLN WTR Operate Around the World?
Miami, Florida, USA
Address: c/o Caribe Juice, 1800 N.W. 22nd Street, Miami, Florida 33142
Serves as the primary operational and corporate hub for Caribe Juice's portfolio of beverage brands, including WTRMLN WTR. It manages large-scale production, supply chain logistics, and strategic business development for the North American market.
Buying Intent Signals for WTRMLN WTR
Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
Who's Leading WTRMLN WTR? Meet the Executive Team
As of April 2025, WTRMLN WTR' leadership includes:
Who's Investing in WTRMLN WTR?
WTRMLN WTR has been backed by several prominent investors over the years, including:
What Leadership Changes Has WTRMLN WTR Seen Recently?
Specific executive movements solely for the WTRMLN WTR brand are not widely publicized following its acquisition by Caribe Juice. Key leadership changes typically occur at the Caribe Juice or FLA NATURA parent company level. No major WTRMLN WTR-specific executive changes have been publicly announced in the last 12 months.
What Technology (Tech Stack) Is Used byWTRMLN WTR?
Discover the tools WTRMLN WTR uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
WTRMLN WTR Email Formats and Examples
WTRMLN WTR likely utilizes email formats common for modern businesses, often based on employee names. The most probable format for the wtrmlnwtr.com domain appears to be first name. For general inquiries, addresses like hello@wtrmlnwtr.com or info@wtrmlnwtr.com are also common.
first@wtrmlnwtr.com (e.g., jody@wtrmlnwtr.com)
Format
contact@wtrmlnwtr.com
Example
75%
Success rate
What's the Latest News About WTRMLN WTR?
WTRMLN WTR Official Blog • May 15, 2023
WTRMLN WTR Launches New WTRMLN ADE Line for Summer Hydration
WTRMLN WTR announced the launch of its new WTRMLN ADE line, featuring classic lemonade, strawberry lemonade, and limeade flavors. All are made with a watermelon base, offering a refreshing and hydrating option for the summer....more
FoodBev Media • February 16, 2023
WTRMLN WTR Highlights Hydration Grapefruit Flavor
WTRMLN WTR showcased its Hydration Grapefruit flavor, emphasizing its blend of watermelon, grapefruit, and electrolytes for optimal hydration and taste as part of its functional beverage lineup....more
BevNET • February 25, 2020
WTRMLN WTR Acquired by Caribe Juice
WTRMLN WTR, a leader in cold-pressed watermelon beverages, was acquired by Caribe Juice, a Florida-based juice manufacturer. The acquisition aims to leverage Caribe's production capabilities and expand WTRMLN WTR's market reach, with founder Jody Levy continuing in a leadership role....more
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