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WTA
What Does WTA Do?
The Women's Tennis Association (WTA) is the principal organizing body of women's professional tennis. Founded in 1973 by Billie Jean King with the vision of creating a better future for women's tennis, the WTA today manages the Hologic WTA Tour. It represents more than 1,650 players from approximately 85 nations, staging over 50 events and four Grand Slams in nearly 30 countries and regions. The WTA Tour culminates with the WTA Finals, showcasing the top singles players and doubles teams. The organization is committed to athletic excellence, player well-being, and fan engagement worldwide.
Where Is WTA's Headquarters?
HQ Function
Serves as the primary administrative and operational center for the WTA's global activities, including tour management, player relations, rankings, marketing, communications, and commercial partnerships.
Notable Features:
Modern office facilities equipped with advanced technology to support a global sports organization. Designed to foster collaboration and efficient management of worldwide tennis operations.
Work Culture:
A dynamic, international, and mission-driven environment characterized by a passion for tennis and a commitment to empowering female athletes. The culture is collaborative, fast-paced, and focused on innovation and growth in women's professional sports.
HQ Significance:
The St. Petersburg headquarters centralizes the WTA's decision-making and operational oversight, enabling effective coordination of the global tour and strategic initiatives. Its location in Florida provides access to a strong sports business ecosystem.
Values Reflected in HQ: The headquarters' operations and environment aim to reflect the WTA's core values: professionalism, integrity, athlete-centricity, equality, and the global promotion of women's tennis.
Location:
The WTA operates a truly global tour, with tournaments held in nearly 30 countries and regions across six continents. Its global functions include sanctioning and scheduling international tournaments, managing worldwide player rankings (Hologic WTA Tour Rankings), player development and support programs, global marketing and communications, international broadcast rights distribution, sponsorship and commercial partnerships, integrity programs (including anti-doping and anti-corruption), and promoting women's tennis to a global audience of hundreds of millions.
Street Address:
100 Second Ave. S., Suite 1100-S
City:
St. Petersburg
State/Province:
Florida
Country:
USA
Where Else Does WTA Operate Around the World?
London, United Kingdom
Address: WTA European Headquarters, Central London (Specific street address not publicly detailed)
To support and grow the WTA Tour in Europe, liaise with European tournaments, players, and partners, and manage regional marketing and communication efforts.
Beijing, China
Address: WTA Asia-Pacific Headquarters, Beijing (Specific street address not publicly detailed)
To facilitate the WTA's growth in the APAC region, manage relationships with regional tournaments and stakeholders, and promote women's tennis across diverse cultures in Asia and Oceania.
Buying Intent Signals for WTA
Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
Who's Leading WTA? Meet the Executive Team
As of April 2025, WTA' leadership includes:
Who's Investing in WTA?
WTA has been backed by several prominent investors over the years, including:
What Leadership Changes Has WTA Seen Recently?
The WTA has experienced notable leadership evolutions over the past 12 months, particularly with the launch of WTA Ventures and strategic shifts in top executive roles. Key changes include the departure of the long-serving President, the transition of Steve Simon's role at the helm of the WTA Tour, and the appointment of a new CEO for WTA Ventures.
Departures
New Appointments:
What Technology (Tech Stack) Is Used byWTA?
Discover the tools WTA uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
WTA Email Formats and Examples
The Women's Tennis Association (WTA) likely utilizes standard professional email address formats for its staff. The most common patterns for organizations of its size and nature are [first_initial][last_name] or [first_name].[last_name] followed by the company domain.
Most likely: [first_initial][last]@wtatennis.com (e.g., jdoe@wtatennis.com) or [first].[last]@wtatennis.com (e.g. jane.doe@wtatennis.com)
Format
jsmith@wtatennis.com
Example
75%
Success rate
What's the Latest News About WTA?
WTA Tennis Official Website • April 4, 2024
WTA Finals to be held in Riyadh, Saudi Arabia from 2024-2026
The WTA announced that Riyadh, Saudi Arabia, will host the next three editions of the WTA Finals from 2024-2026. This landmark decision includes record prize money of $15.25 million for 2024 and further increases in 2025 and 2026....more
WTA Tennis Official Website • March 7, 2024
Hologic and WTA announce multi-year renewal and expansion of landmark partnership
Hologic, Inc. and the WTA announced a multi-year renewal and expansion of their global partnership. Hologic will continue as the title sponsor of the Hologic WTA Tour and as a steadfast advocate for women's health and equality....more
WTA Tennis Official Website • December 7, 2023
Steve Simon to transition to WTA Chairman role; search for new WTA CEO underway
The WTA announced that Steve Simon will transition from his current role as WTA Chairman and CEO to the position of WTA Chairman. The organization has initiated a search process to identify a new CEO for the WTA....more
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