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WSM International is a globally recognized agency specializing in athlete and talent management, sports marketing, sponsorship strategy and activation, and bespoke event management. With a strong heritage and deep expertise in motorsport, including Formula 1, IndyCar, Formula E, and WEC, WSM provides comprehensive services to elite athletes, leading brands, and rights holders. They focus on building long-term, successful partnerships by leveraging their industry knowledge, extensive network, and innovative approach to maximize client objectives and deliver tangible results in the competitive world of sports.
Serves as the central hub for global operations, strategic decision-making, European client management, and core administrative functions.
The office, 'The Stables,' suggests a unique, possibly historic building converted into a modern workspace, offering a distinctive and inspiring environment.
Likely a dynamic, client-focused, and collaborative atmosphere, driven by a passion for sports and motorsport. Emphasis on expertise, precision, and achieving high-performance outcomes for clients.
Its UK location is pivotal for access to the European motorsport ecosystem, including F1 teams, Silverstone Circuit, and related industries, facilitating close collaboration and industry insights.
WSM International operates globally, with key offices in the UK and the USA supporting clients and projects worldwide. Their functions include international athlete representation across premier motorsport series, global sponsorship negotiation and activation for multinational corporations, and the management of high-profile international sporting events and hospitality programs like the FIA EMOTION Club for Formula E.
The Stables, Churchway
Haddenham
Buckinghamshire
United Kingdom
Address: 10800 Sikes Place, Suite 230, Charlotte, NC 28277, USA
To provide dedicated support for the North American market, including client relations, business development, and on-ground activation for US-based motorsport series and sports properties.
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As of April 2025, WSM International' leadership includes:
WSM International has been backed by several prominent investors over the years, including:
No major public announcements regarding executive hires or departures at WSM International have been identified in the last 12 months. The senior leadership team appears to be stable.
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WSM International likely uses standard professional email address formats. The most common patterns for companies of this nature are [firstinitial][last]@domain.com or [first].[last]@domain.com.
[firstinitial][last]@wsmintl.com (e.g., jsmith@wsmintl.com)
Format
afresia@wsmintl.com
Example
85%
Success rate
SportBusiness • October 26, 2023
WSM International has been reappointed by the International Automobile Federation (FIA) to manage and deliver the EMOTION Club, the official hospitality programme for the ABB FIA Formula E World Championship. This extension covers the upcoming seasons, continuing a long-standing partnership where WSM provides premium guest experiences at Formula E races worldwide....more
WSM International News • January 12, 2023
WSM International successfully managed BFGoodrich's presence at the Dakar Rally, overseeing their comprehensive activation which included the BFGoodrich Dakar Service Center, content creation, and media relations, reinforcing the brand's commitment to extreme motorsport....more
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