What Does WSM International Do?

Total employees30
HeadquartersHaddenham
Founded1994

WSM International is a globally recognized agency specializing in athlete and talent management, sports marketing, sponsorship strategy and activation, and bespoke event management. With a strong heritage and deep expertise in motorsport, including Formula 1, IndyCar, Formula E, and WEC, WSM provides comprehensive services to elite athletes, leading brands, and rights holders. They focus on building long-term, successful partnerships by leveraging their industry knowledge, extensive network, and innovative approach to maximize client objectives and deliver tangible results in the competitive world of sports.

Where Is WSM International's Headquarters?

WSM International officeWSM International officeWSM International officeWSM International office
*Images sourced via web search. Rights belong to original owners

HQ Function

Serves as the central hub for global operations, strategic decision-making, European client management, and core administrative functions.

Notable Features:

The office, 'The Stables,' suggests a unique, possibly historic building converted into a modern workspace, offering a distinctive and inspiring environment.

Work Culture:

Likely a dynamic, client-focused, and collaborative atmosphere, driven by a passion for sports and motorsport. Emphasis on expertise, precision, and achieving high-performance outcomes for clients.

HQ Significance:

Its UK location is pivotal for access to the European motorsport ecosystem, including F1 teams, Silverstone Circuit, and related industries, facilitating close collaboration and industry insights.

Values Reflected in HQ: The choice of a unique, characterful building over a generic office block may reflect values of distinction, a bespoke approach, and a connection to heritage while embracing modernity.

Location:

WSM International operates globally, with key offices in the UK and the USA supporting clients and projects worldwide. Their functions include international athlete representation across premier motorsport series, global sponsorship negotiation and activation for multinational corporations, and the management of high-profile international sporting events and hospitality programs like the FIA EMOTION Club for Formula E.

Street Address:

The Stables, Churchway

City:

Haddenham

State/Province:

Buckinghamshire

Country:

United Kingdom

Where Else Does WSM International Operate Around the World?

Charlotte, North Carolina, USA

Address: 10800 Sikes Place, Suite 230, Charlotte, NC 28277, USA

To provide dedicated support for the North American market, including client relations, business development, and on-ground activation for US-based motorsport series and sports properties.

Buying Intent Signals for WSM International

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading WSM International? Meet the Executive Team

As of April 2025, WSM International' leadership includes:

Andrew Fresia - Chief Executive Officer
Tim Dixon - Chief Commercial Officer
Guy Williamson - Head of Talent

Who's Investing in WSM International?

WSM International has been backed by several prominent investors over the years, including:

Privately Held. Specific investor information is not publicly available.

What Leadership Changes Has WSM International Seen Recently?

Hire0
Exits0

No major public announcements regarding executive hires or departures at WSM International have been identified in the last 12 months. The senior leadership team appears to be stable.

What Technology (Tech Stack) Is Used byWSM International?

Discover the tools WSM International uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

WSM International Email Formats and Examples

WSM International likely uses standard professional email address formats. The most common patterns for companies of this nature are [firstinitial][last]@domain.com or [first].[last]@domain.com.

[firstinitial][last]@wsmintl.com (e.g., jsmith@wsmintl.com)

Format

afresia@wsmintl.com

Example

85%

Success rate

What's the Latest News About WSM International?

SportBusiness • October 26, 2023

WSM International retained by FIA for Formula E hospitality programme

WSM International has been reappointed by the International Automobile Federation (FIA) to manage and deliver the EMOTION Club, the official hospitality programme for the ABB FIA Formula E World Championship. This extension covers the upcoming seasons, continuing a long-standing partnership where WSM provides premium guest experiences at Formula E races worldwide....more

WSM International News • January 12, 2023

WSM International Delivers Successful Dakar Rally for BFGoodrich

WSM International successfully managed BFGoodrich's presence at the Dakar Rally, overseeing their comprehensive activation which included the BFGoodrich Dakar Service Center, content creation, and media relations, reinforcing the brand's commitment to extreme motorsport....more

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