What Does WRG Do?

Total employees240
HeadquartersManchester
Founded1983

WRG is a global creative engagement agency, and a key part of Inizio Engage. They specialize in crafting unforgettable live, virtual, and hybrid experiences, strategic communications, and immersive content for a diverse range of clients, with a strong focus on the healthcare and pharmaceutical sectors. By blending creativity with strategic insight and a deep understanding of audience behavior, WRG helps organizations connect with people in meaningful ways, inspire action, and drive significant change.

Where Is WRG's Headquarters?

WRG officeWRG officeWRG officeWRG office
*Images sourced via web search. Rights belong to original owners

HQ Function

Serves as a major hub for creative development, event production, client services, strategic planning, and operational management for WRG's UK and European operations.

Notable Features:

The ICE building offers a modern, open-plan workspace specifically designed to nurture creativity and collaboration. It is equipped with facilities to support both digital and physical project development, reflecting WRG's versatile approach to experiential marketing.

Work Culture:

WRG's Manchester hub fosters a vibrant, creative, and highly collaborative work environment. Employees are encouraged to think innovatively and work as a team to produce cutting-edge experiences. Being part of Inizio, there's a strong emphasis on expertise and a shared passion for making a tangible difference, particularly within the healthcare communications landscape.

HQ Significance:

Manchester serves as a crucial operational and creative nucleus for WRG, underscoring its rich heritage in the UK's creative industries and its role as a center for attracting top talent. It's pivotal for managing UK and European projects and developing innovative client solutions.

Values Reflected in HQ: The Manchester office embodies WRG's core values of creativity, collaboration, excellence, and impactful communication, providing an environment where these principles can thrive.

Location:

WRG, as part of Inizio Engage, operates globally, delivering creative engagement solutions and experiences across North America, Europe, and Asia. Their key hubs in the UK and USA support worldwide projects, leveraging a global network of partners, talent, and Inizio's extensive infrastructure to serve multinational clients, predominantly in the healthcare sector. They support functions such as strategic event design and delivery (live, virtual, hybrid), creative content development, digital engagement solutions, and experiential marketing on an international scale.

Street Address:

ICE, 2 Phillips Park Road

City:

Manchester

State/Province:

Greater Manchester

Country:

United Kingdom

Where Else Does WRG Operate Around the World?

London, UK

Address: 21 Ganton Street, London, W1F 9BN, UK

Serves as a primary contact point for clients in London and Southern England, and a base for international project coordination and collaboration with Inizio's broader network.

Philadelphia, PA, USA

Address: 100 N 18th Street, Suite 300, Philadelphia, PA 19103, USA

Manages operations and client relationships across North America, leveraging proximity to major pharmaceutical and healthcare companies and serving as a key point for Inizio Engage's US presence.

Buying Intent Signals for WRG

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading WRG? Meet the Executive Team

As of April 2025, WRG' leadership includes:

Russ Lidstone - Group CEO, Inizio Engage (parent organization of WRG)
Mark Gass - Chief Creative Officer, Inizio Engage (formerly Global CCO, WRG)
Tim Collett - Managing Director, Events, WRG
Richard McAleer - Head of Strategy, WRG

Who's Investing in WRG?

WRG has been backed by several prominent investors over the years, including:

Clayton, Dubilier & Rice (CD&R)

What Leadership Changes Has WRG Seen Recently?

Hire0
Exits0

Public information regarding specific executive hires or exits solely for WRG in the past 12 months is limited, as major leadership announcements are typically made at the Inizio or Inizio Engage level. We continuously monitor for such updates affecting WRG.

What Technology (Tech Stack) Is Used byWRG?

Discover the tools WRG uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

WRG Email Formats and Examples

WRG, like many professional organizations, likely utilizes standardized email formats for its employees. Common patterns often include combinations of first name, last name, and initials linked to their domain wearewrg.com.

A common email format for WRG employees is likely [first].[last]@wearewrg.com or [first_initial][last]@wearewrg.com.

Format

jane.doe@wearewrg.com

Example

75%

Success rate

What's the Latest News About WRG?

wearewrg.comSeptember 14, 2023

WRG and Lumanity Win GOLD at PM Society Digital Awards 2023

WRG, in collaboration with Lumanity (another Inizio company), received a Gold award at the 2023 PM Society Digital Awards. The award recognized their 'GOLD standard' HCP engagement platform, The HAEWAY, for excellence in digital healthcare communications....more

inizioengage.comJuly 6, 2023

WRG Parent Inizio Engage Named Agency Network of the Year at Communiqué Awards 2023

Inizio Engage, the parent division of WRG, was awarded 'Communications Consultancy of the Year – Network' at the prestigious 2023 Communiqué Awards. This accolade recognizes the collective excellence and impact of its agencies, including WRG, in healthcare communications....more

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