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WRG is a global creative engagement agency, and a key part of Inizio Engage. They specialize in crafting unforgettable live, virtual, and hybrid experiences, strategic communications, and immersive content for a diverse range of clients, with a strong focus on the healthcare and pharmaceutical sectors. By blending creativity with strategic insight and a deep understanding of audience behavior, WRG helps organizations connect with people in meaningful ways, inspire action, and drive significant change.
Serves as a major hub for creative development, event production, client services, strategic planning, and operational management for WRG's UK and European operations.
The ICE building offers a modern, open-plan workspace specifically designed to nurture creativity and collaboration. It is equipped with facilities to support both digital and physical project development, reflecting WRG's versatile approach to experiential marketing.
WRG's Manchester hub fosters a vibrant, creative, and highly collaborative work environment. Employees are encouraged to think innovatively and work as a team to produce cutting-edge experiences. Being part of Inizio, there's a strong emphasis on expertise and a shared passion for making a tangible difference, particularly within the healthcare communications landscape.
Manchester serves as a crucial operational and creative nucleus for WRG, underscoring its rich heritage in the UK's creative industries and its role as a center for attracting top talent. It's pivotal for managing UK and European projects and developing innovative client solutions.
WRG, as part of Inizio Engage, operates globally, delivering creative engagement solutions and experiences across North America, Europe, and Asia. Their key hubs in the UK and USA support worldwide projects, leveraging a global network of partners, talent, and Inizio's extensive infrastructure to serve multinational clients, predominantly in the healthcare sector. They support functions such as strategic event design and delivery (live, virtual, hybrid), creative content development, digital engagement solutions, and experiential marketing on an international scale.
ICE, 2 Phillips Park Road
Manchester
Greater Manchester
United Kingdom
Address: 21 Ganton Street, London, W1F 9BN, UK
Serves as a primary contact point for clients in London and Southern England, and a base for international project coordination and collaboration with Inizio's broader network.
Address: 100 N 18th Street, Suite 300, Philadelphia, PA 19103, USA
Manages operations and client relationships across North America, leveraging proximity to major pharmaceutical and healthcare companies and serving as a key point for Inizio Engage's US presence.
Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
As of April 2025, WRG' leadership includes:
WRG has been backed by several prominent investors over the years, including:
Public information regarding specific executive hires or exits solely for WRG in the past 12 months is limited, as major leadership announcements are typically made at the Inizio or Inizio Engage level. We continuously monitor for such updates affecting WRG.
Discover the tools WRG uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
WRG, like many professional organizations, likely utilizes standardized email formats for its employees. Common patterns often include combinations of first name, last name, and initials linked to their domain wearewrg.com.
A common email format for WRG employees is likely [first].[last]@wearewrg.com or [first_initial][last]@wearewrg.com.
Format
jane.doe@wearewrg.com
Example
75%
Success rate
wearewrg.com • September 14, 2023
WRG, in collaboration with Lumanity (another Inizio company), received a Gold award at the 2023 PM Society Digital Awards. The award recognized their 'GOLD standard' HCP engagement platform, The HAEWAY, for excellence in digital healthcare communications....more
inizioengage.com • July 6, 2023
Inizio Engage, the parent division of WRG, was awarded 'Communications Consultancy of the Year – Network' at the prestigious 2023 Communiqué Awards. This accolade recognizes the collective excellence and impact of its agencies, including WRG, in healthcare communications....more
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