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WPP AUNZ was a leading ASX-listed creative transformation company in Australia and New Zealand, formed in 2016 through the merger of WPP's local operations with STW Group. It offered a comprehensive suite of services across communications, experience, commerce, and technology. In May 2021, WPP AUNZ was fully acquired by its majority shareholder, WPP plc (the world's largest advertising company), and subsequently delisted and integrated into WPP's global network. Today, WPP continues its strong presence in the Australia and New Zealand market through its extensive network of agencies, building on the legacy and local expertise of WPP AUNZ to deliver innovative solutions for clients.
Serves as a major collaborative workspace and operational center for WPP's diverse agency brands in Australia. It facilitates integrated service delivery, innovation, and client engagement for the AUNZ region.
A modern, state-of-the-art campus designed to foster co-creation and collaboration. It typically includes flexible workspaces, advanced technology infrastructure, event spaces, and client presentation suites.
The work culture is dynamic, creative, and fast-paced, reflecting the advertising and marketing communications industry. There's a strong emphasis on collaboration between agencies, innovation, and delivering impactful client work, aligned with WPP's global values of openness, optimism, and a dedication to extraordinary results.
The Sydney campus symbolizes WPP's significant investment and long-term commitment to the Australian and New Zealand markets. It acts as a central point for top talent, creative excellence, and strategic leadership in the region.
While WPP AUNZ was specifically focused on Australia and New Zealand, its full integration into WPP plc means its operations are now part of an extensive global network. WPP operates in over 100 countries with major hubs in key international markets. Globally, WPP supports functions including creative advertising, media investment planning and buying, data analytics and consulting, public relations and public affairs, brand strategy and identity, digital transformation, e-commerce strategy, and healthcare communications. The Australia and New Zealand operations are a vital part of WPP's Asia-Pacific strategy, contributing regional expertise and benefiting from global insights, technologies, and talent.
1 Kent Street
Sydney
NSW
Australia
Address: WPP Melbourne Campus, 18-34 Queen St, Melbourne VIC 3000, Australia
Key operational center for WPP in Southern Australia, enabling integrated solutions for national and local clients and leveraging strong market insights.
Address: WPP Auckland Campus, 101 Pakenham St W, Auckland CBD, Auckland 1010, New Zealand
Drives WPP's strategic initiatives, client services, and creative output across New Zealand, combining local expertise with global network resources.
Address: Various WPP agency offices are located in Canberra, e.g., Barton.
Provides dedicated expertise for federal government and related organizations, crucial for WPP's public sector engagement in Australia.
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As of April 2025, WPP AUNZ' leadership includes:
WPP AUNZ has been backed by several prominent investors over the years, including:
WPP's Australia and New Zealand operations have seen key leadership appointments and transitions over the last 18 months, aimed at strengthening its integrated model and agency capabilities. Notable changes include the appointment of a regional President and a Chief Strategy Officer, alongside leadership shifts within major network agencies like Ogilvy.
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Employees of WPP and its consolidated agencies, including those formerly part of WPP AUNZ, primarily use email addresses associated with the @wpp.com domain or specific agency domains (e.g., @ogilvy.com, @groupm.com, @vml.com). The most common formats are combinations of first name and last name.
first.last@wpp.com or [first_initial][last]@wpp.com
Format
john.smith@wpp.com
Example
90%
Success rate
WPP plc • February 22, 2024
WPP released its 2023 preliminary financial results, outlining its performance and strategic priorities. The company highlighted ongoing investments in AI and creative capabilities, with Australia and New Zealand remaining important markets for growth and innovation within the WPP network....more
Mumbrella • November 15, 2023
WPP announced the appointment of Katie Rigg-Smith to the newly created role of Chief Strategy Officer for Australia and New Zealand. This strategic hire aims to enhance WPP’s integrated offering and drive growth across its agencies in the region by strengthening strategic leadership....more
AdNews • February 7, 2024
Ogilvy Australia, a key WPP agency, announced the appointment of Laura Nice and Gaile Macfarlane as its new Co-CEOs. These appointments aim to steer the agency's next chapter of creative excellence and strategic innovation in the Australian market....more
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