What Does WowWee Do?

Total employees180
HeadquartersTsim Sha Tsui East, Kowloon
Founded1988

WowWee is a global toy company renowned for its cutting-edge robotic and interactive entertainment products. Founded in 1988 by brothers Richard and Peter Yanofsky, WowWee Group Limited maintains a strong focus on technology and innovation, bringing imaginative toys to life for children and adults alike. The company gained international fame with the launch of Robosapien in 2004 and has since continued to produce popular brands such as Fingerlings, MiP, BriteBrush, Got2Glow Fairy Finder, and My Avastars. WowWee is dedicated to creating toys that are not only fun but also engage users with unique play patterns and technological advancements, aiming to deliver 'wow' moments to consumers worldwide.

Where Is WowWee's Headquarters?

WowWee officeWowWee officeWowWee officeWowWee office
*Images sourced via web search. Rights belong to original owners

HQ Function

Serves as the central hub for WowWee Group Limited, overseeing global operations, manufacturing liaison, intellectual property, finance, and international sales and marketing strategies.

Notable Features:

Strategically located in Energy Plaza, a prominent commercial building in a key business district, offering excellent connectivity and access to global trade networks. The office supports a dynamic international team.

Work Culture:

A fast-paced, entrepreneurial, and innovative environment driven by a passion for creating the next hit toy. The culture fosters creativity, collaboration across global teams, and responsiveness to market trends in the dynamic toy and entertainment industry.

HQ Significance:

The Hong Kong headquarters is crucial for managing WowWee's extensive manufacturing partnerships in Asia, overseeing global supply chains, and coordinating worldwide product distribution and launches. It anchors the company's international presence.

Values Reflected in HQ: The Hong Kong HQ embodies WowWee's commitment to global innovation, operational excellence, and its agility in bringing technologically advanced toys to international markets efficiently.

Location:

WowWee operates with a significant global footprint, distributing its innovative toys and entertainment products in over 70 countries. Key functions are strategically located: R&D and design in Montreal; global operations, finance, and manufacturing oversight in Hong Kong; and dedicated sales and marketing offices or partnerships covering North America, Europe, Asia-Pacific, and Latin America. This distributed structure enables WowWee to innovate, manufacture, and market its products effectively on a worldwide scale.

Street Address:

Energy Plaza, 3/F, 92 Granville Rd

City:

Tsim Sha Tsui East, Kowloon

State/Province:

Hong Kong

Country:

China

Where Else Does WowWee Operate Around the World?

Montreal, Quebec, Canada

Address: 3700 Saint-Patrick Street #206, Montreal, Quebec, H4E 1A2, Canada

Drives the ideation and development of new toy concepts, leveraging Montreal's rich talent pool in technology and creative arts. Key for catering to the North American market.

La Jolla, California, USA

Address: 7855 Fay Avenue, Suite 310, La Jolla, CA 92037, USA

Strengthens WowWee's market penetration and brand presence in the U.S., managing key accounts and executing targeted marketing strategies for American consumers.

Buying Intent Signals for WowWee

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading WowWee? Meet the Executive Team

As of April 2025, WowWee' leadership includes:

Richard Yanofsky - Co-Founder & Chief Executive Officer
Peter Yanofsky - Co-Founder
Sydney Wiseman - VP, Brand Development & Creative Strategy
Davin Sufer - Chief Technology Officer
Michael Yanofsky - Chief Financial Officer
Andrew Yanofsky - VP of Marketing & Operations

Who's Investing in WowWee?

WowWee has been backed by several prominent investors over the years, including:

Privately Held / Family Owned

What Leadership Changes Has WowWee Seen Recently?

Hire0
Exits0

Based on publicly available information, WowWee has maintained a stable core executive team over the past 12 months, with no major publicly announced C-suite or VP-level hires or departures. The company continues to be led by its long-standing leadership.

What Technology (Tech Stack) Is Used byWowWee?

Discover the tools WowWee uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

WowWee Email Formats and Examples

WowWee likely utilizes common corporate email address formats for its employees. The most probable patterns include first initial followed by last name, or first name separated from last name by a dot or underscore, all using the @wowwee.com domain.

[first_initial][last]@wowwee.com (e.g., jdoe@wowwee.com) or [first].[last]@wowwee.com (e.g., jane.doe@wowwee.com)

Format

asmith@wowwee.com

Example

75%

Success rate

What's the Latest News About WowWee?

Toy World Magazine • January 23, 2024

WowWee Showcases New Innovations at London Toy Fair 2024

WowWee presented its latest range of innovative toys at the London Toy Fair 2024, highlighting new interactive pets, dolls, and tech-infused playthings, including updates to its popular Fingerlings line and introducing new captivating products....more

License Global • October 4, 2023

WowWee Appoints Retail Monster as U.K. Licensing Agent for Fingerlings Brand

WowWee has partnered with Retail Monster to manage and expand the licensing program for its popular Fingerlings brand in the United Kingdom, aiming to bring new product categories and experiences to market for fans....more

ToyNews International • June 28, 2023

WowWee Unveils Autumn/Winter 2023 Line-up Featuring New Fingerlings and My Avastars

WowWee announced its exciting new toy collection for Autumn/Winter 2023, featuring the return of interactive Fingerlings with new features and the expansion of the My Avastars doll line, which blends physical dolls with digital play experiences in the metaverse....more

Highperformr's free tools for company research

Explore Employees by Region or Country

See where a company’s workforce is located, by country or region.

View Funding Details

View past and recent funding rounds with amounts and investors.

Understand Revenue Insights

Understand company revenue estimates and financial scale.

Track Active Job Openings

Track active roles and hiring trends to spot growth signals.

Review Product and Offerings

Discover what a company offers—products, platforms, and solutions.

Get SIC or NAICS Codes

Get the company’s official SIC and NAICS classifications.

Analyze Website Traffic Trends

Analyze visitor volume, engagement, and top traffic sources.

Discover Social Profiles and Engagement

Explore LinkedIn, Twitter, and other active social profiles.

Identify Top Competitors

Identify top competitors based on similar business traits.

Research and Discover Companies with Highperformr — Smarter, Faster

Explore companies in depth — from the tech they use to recent funding, hiring trends, and buyer signals — all in one powerful view.

Highperformr AI helps you surface the right accounts and enrich your CRM with verified company and contact insights, so your teams can prioritize and engage faster.

  • Track intent signals to find buyers who are actively in-market
  • Enrich contacts and companies instantly, no need to switch tools
  • Automate workflows to stay ahead of every change
  • Connect your CRM & tools for seamless data sync and activation

Thousands of companies, including WowWee, are just a search away.