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The World Gold Council is the market development organisation for the gold industry. Its purpose is to stimulate and sustain demand for gold, provide industry leadership, and be the global authority on the gold market. They achieve this through providing trusted insights and analysis, developing new products and markets, and advocating for gold's role in the financial system. The organization is funded by its members, which are leading gold mining companies from around the world.
Serves as the central hub for global operations, strategic planning, market research and analysis, global communications, and coordination of initiatives to stimulate and sustain demand for gold.
Modern office facilities within a commercial building in London's legal and financial district. The focus is on a functional and professional workspace conducive to research and global collaboration.
A professional, research-intensive, and collaborative environment with a strong international focus. Employees are typically experts in finance, economics, market analysis, and communications, dedicated to promoting gold's role in the global economy.
Its London HQ is strategically positioned in a key global financial center, facilitating engagement with financial institutions, policymakers, media, and other stakeholders. It acts as the nerve center for the organization's global authority and outreach on the gold market.
The World Gold Council supports gold market development globally through its network of offices in key financial and gold-consuming regions. Its functions include conducting in-depth research and analysis on gold market trends, engaging with central banks and policymakers, developing new markets and applications for gold (investment, jewellery, technology), and providing authoritative data and insights to investors, industry, and media worldwide.
6th Floor, 15 Fetter Lane
London
England
United Kingdom
Address: 685 Third Avenue, 27th Floor, New York, NY 10017, USA
To promote gold investment and understanding within the North American financial community and among retail investors.
Address: 10 Marina Boulevard, #11-02A Marina Bay Financial Centre Tower 2, Singapore 018983
To strengthen gold's role in Southeast Asian markets, working with central banks, financial institutions, and industry players.
Address: Unit 3501, HKRI Centre Two, HKRI Taikoo Hui, 288 Shimen Yi Road, Jing’an District, Shanghai 200041, China
To support and grow responsible gold demand in China, one of the world's largest gold markets.
Address: Unit No. 903, Tower 3, One International Center, Senapati Bapat Marg, Elphinstone Road (West), Mumbai – 400013, India
To foster growth and transparency in the Indian gold market and promote gold as a core component of savings and investment.
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As of April 2025, World Gold Council' leadership includes:
World Gold Council has been backed by several prominent investors over the years, including:
In the last 12 months, the World Gold Council announced the appointment of Jaspar Crawley as Head of Distribution and Partnerships. No other high-profile executive departures or appointments for the core leadership team have been widely publicized during this period, suggesting relative stability at the top.
Discover the tools World Gold Council uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
The World Gold Council commonly uses the firstname.lastname@gold.org email format for its employees. This is a standard convention for many professional organizations.
firstname.lastname@gold.org
Format
john.doe@gold.org
Example
90%
Success rate
gold.org • January 31, 2024
The World Gold Council's 'Gold Demand Trends Full Year 2023' report revealed that annual gold demand (excluding Over-The-Counter markets) reached 4,448 tonnes, 5% below a strong 2022. However, when including OTC and other flows, total gold demand climbed to a new annual record of 4,899 tonnes, driven by fervent central bank buying and resilient OTC investment....more
gold.org • May 8, 2024
The World Gold Council reported that global gold demand in Q1 2024 was 1,238 tonnes, up 3% year-on-year, marking the strongest first quarter since 2016. This growth was primarily fueled by continued strong OTC investment and persistent purchasing by central banks, offsetting outflows from ETFs....more
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