What Does Workana Do?

Total employees350
HeadquartersBuenos Aires (Primary Operational Hub)
Founded2012

Workana is a leading freelance marketplace connecting businesses and entrepreneurs with a diverse pool of remote talent, primarily across Latin America and with a growing presence in Asia and globally. Specializing in areas like IT & programming, design & multimedia, translation & content, marketing & sales, legal services, and finance & administration, Workana facilitates project-based work. This enables companies to scale their operations flexibly and efficiently, while empowering freelancers by providing access to a wide range of opportunities and tools to manage their independent careers. Workana champions remote work and the gig economy.

Where Is Workana's Headquarters?

Workana officeWorkana officeWorkana officeWorkana office
*Images sourced via web search. Rights belong to original owners

HQ Function

Serves as a key conceptual and administrative hub, supporting global freelance platform operations, product development, and regional market focus for Latin America. As a remote-first company, physical office functions are minimized, with teams collaborating virtually worldwide.

Notable Features:

As a remote-first company, Workana's 'headquarters' is virtual, characterized by its robust digital infrastructure, collaborative online tools, and a globally distributed team rather than physical architecture.

Work Culture:

The work culture at Workana emphasizes flexibility, autonomy, trust, and outcome-oriented remote collaboration. It attracts self-motivated individuals passionate about the future of work, the gig economy, and empowering both freelancers and businesses. Continuous communication and a strong sense of community are key in its distributed environment.

HQ Significance:

Buenos Aires is significant as the birthplace of Workana and was crucial for its initial growth, talent acquisition, and establishing its footprint in the Latin American freelance market, which remains a core region.

Values Reflected in HQ: The remote-first operational model directly reflects Workana's core values of flexibility, meritocracy, transparency, global connectivity, and empowering individuals and businesses to thrive in a distributed work environment.

Location:

Workana operates a globally accessible platform, connecting freelancers and clients across numerous countries. While it has a strong historical and ongoing focus on Latin America, its services are utilized worldwide, with a growing user base in Asia, Europe, and North America. Its remote-first operational model inherently supports global functions, including multilingual customer support, international talent matching, secure global payment processing, continuous product development, and targeted marketing initiatives, all managed by distributed teams collaborating digitally to serve a worldwide community.

Street Address:

Not Applicable (Remote-First Company with no central physical HQ building)

City:

Buenos Aires (Primary Operational Hub)

State/Province:

Ciudad Autónoma de Buenos Aires (CABA)

Country:

Argentina

Where Else Does Workana Operate Around the World?

Wilmington, Delaware, USA

Address: Registered Office for US Operations

Facilitates legal and financial operations for the North American market, ensuring adherence to US regulations and supporting users in the region.

Dublin, Ireland

Address: Registered Office for European Operations

Manages legal and financial operations for users in Europe and other international regions (excluding US and Brazil), ensuring compliance with relevant international and EU regulations.

São Paulo, Brazil

Address: Registered Office for Brazilian Operations

Supports the significant Brazilian market with localized services, payment solutions, dedicated support, and adherence to Brazilian regulations.

Buying Intent Signals for Workana

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading Workana? Meet the Executive Team

As of April 2025, Workana' leadership includes:

Tomas O'Farrell - Co-Founder & CEO
Guillermo Bracciaforte - Co-Founder & CPO
Fernando Fornales - Co-Founder & CTO
Luis Emery - CFO
Daniela Ondarts - Head of People

Who's Investing in Workana?

Workana has been backed by several prominent investors over the years, including:

SEEK
DMGT (Daily Mail and General Trust)
NXTP Ventures
South Ventures
MrPink SRL (Wayra)

What Leadership Changes Has Workana Seen Recently?

Hire0
Exits0

Based on publicly available information, no major executive hires or exits have been announced by Workana in the last 12 months. The company's leadership, largely composed of its co-founders, appears stable and continues to guide its strategic growth.

What Technology (Tech Stack) Is Used byWorkana?

Discover the tools Workana uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Workana Email Formats and Examples

Workana likely employs standard professional email address formats for its internal communication and correspondence. Common patterns typically involve combinations of an employee's first name and last name. For external communication, official contact is often routed through platform messaging or designated support channels.

Likely formats include [first].[last]@workana.com (e.g., jane.doe@workana.com) or [first_initial][last]@workana.com (e.g., jdoe@workana.com).

Format

tomas.ofarrell@workana.com (example, based on a common professional pattern for CEO/Founders)

Example

70%

Success rate

What's the Latest News About Workana?

Workana Blog • May 29, 2024

Workana News: We Improve the Experience of Finding and Hiring Freelancers

Workana has launched updates to its platform aimed at enhancing the user experience for both clients and freelancers. These improvements focus on better search filters for finding talent, improved freelancer profile visibility, and more streamlined communication tools within the platform....more

LABS News • May 10, 2023

Workana Bets on Upskilling to Boost Growth in Latin America's Gig Economy

Workana is strategically focusing on providing upskilling and training resources for freelancers on its platform. This initiative aims to help talent meet the evolving demands of the job market and to foster sustainable growth within Latin America's burgeoning gig economy....more

Contxto • October 5, 2022

Workana, the freelance platform, achieves B Corp certification

Workana announced that it has successfully obtained B Corp certification, a prestigious recognition of its commitment to high standards of social and environmental performance, public transparency, and legal accountability. This certification underscores Workana's dedication to balancing profit with purpose....more

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