HQ Function

The headquarters serves as the nerve center for strategic planning, product development (including Baedal Minjok app), marketing, Korean operations management, and corporate functions.

Notable Features:

Situated in the Lotte World Tower, one of the tallest buildings in the world, offering state-of-the-art facilities and a prestigious business address. The office interiors are known for their creative, employee-friendly design fostering collaboration and innovation.

Work Culture:

Woowa Brothers cultivates a dynamic and innovative work culture, often described as playful yet serious. They emphasize employee well-being, creativity, and agile development practices, encouraging experimentation and learning.

HQ Significance:

The Seoul headquarters symbolizes Woowa Brothers' leadership in the competitive South Korean food-tech market and its commitment to pioneering new technologies and services in the industry.

Values Reflected in HQ: The headquarters' design and location reflect values of innovation, excellence, employee empowerment, and a forward-looking vision for the future of food technology.

Location:

Woowa Brothers' primary market and brand recognition are concentrated in South Korea. Following its acquisition by Delivery Hero, its expertise and technology contribute to Delivery Hero's broader global operations, particularly in Asia. Woowa Brothers formerly operated 'Baemin Vietnam' as part of its international expansion efforts; however, Delivery Hero announced the divestment of its Vietnam operations (under the Baemin brand) in late 2023 to focus on other markets. Thus, Woowa Brothers' direct branded international presence is currently limited, with its main focus remaining on the highly competitive South Korean market.

Street Address:

Lotte World Tower, 300 Olympic-ro, Songpa-gu

City:

Seoul

State/Province:

N/A

Country:

South Korea