What Does Wootric Do?

Total employees2
HeadquartersSan Francisco
FoundedN/A

Wootric was a leading customer experience management (CXM) platform specializing in Net Promoter Score (NPS), Customer Satisfaction (CSAT), and Customer Effort Score (CES) micro-surveys. Founded in 2013, the company provided tools for businesses to gather actionable customer feedback directly within their web and mobile applications, as well as through email and SMS. Wootric's platform was known for its ease of use, powerful analytics, and integrations with other business systems like Salesforce, Slack, and Intercom. In May 2021, Wootric was acquired by InMoment, a prominent leader in the experience improvement (XI) space, to enhance InMoment's capabilities in digital feedback collection and provide a more comprehensive solution for businesses of all sizes.

Where Is Wootric's Headquarters?

Wootric officeWootric officeWootric officeWootric office
*Images sourced via web search. Rights belong to original owners

HQ Function

Served as the central hub for Wootric's operations, including product development, engineering, sales, marketing, and customer support, before its acquisition by InMoment.

Notable Features:

A modern, open-plan office space characteristic of tech startups in San Francisco, designed to foster collaboration and innovation. Located in a vibrant downtown area with access to talent and industry events.

Work Culture:

Wootric fostered a dynamic startup culture focused on customer-centricity, rapid iteration, and data-driven decision-making. The environment was collaborative, emphasizing teamwork and innovation in the CX space.

HQ Significance:

The San Francisco headquarters was pivotal for Wootric's growth, allowing it to tap into the rich tech ecosystem, attract talent, and develop its innovative feedback platform.

Values Reflected in HQ: The headquarters likely embodied values of innovation, agility, transparency, and a strong focus on solving customer feedback challenges.

Location:

As an independent company, Wootric served a global customer base through its SaaS platform, offering customer feedback solutions to businesses worldwide. Following its acquisition by InMoment, Wootric's technology and expertise are integrated into InMoment's extensive global operations. InMoment supports clients across numerous countries and industries, providing comprehensive experience improvement solutions. This integration means the core functionalities pioneered by Wootric now benefit from InMoment's larger infrastructure, wider market access, and support teams across North America, Europe, Asia Pacific, and other regions.

Street Address:

77 Geary St

City:

San Francisco

State/Province:

CA

Country:

USA

Where Else Does Wootric Operate Around the World?

Various (Remote)

Address: Not Applicable (Distributed Workforce)

To support a global customer base and tap into specialized skills remotely, thereby enhancing operational flexibility and reach without the overhead of multiple physical international offices.

Buying Intent Signals for Wootric

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading Wootric? Meet the Executive Team

As of April 2025, Wootric' leadership includes:

Deepa Subramanian - Co-founder & CEO
Jessica Pfeifer - Co-founder & CCO (Chief Customer Officer)
Prabhat Jha - VP of Engineering (at the time of acquisition)

Who's Investing in Wootric?

Wootric has been backed by several prominent investors over the years, including:

Cloud Apps Capital Partners
CSC Upshot Ventures
Salesforce Ventures (via Salesforce Accelerate program)
Experiment Fund
Various Angel Investors

What Leadership Changes Has Wootric Seen Recently?

Hire0
Exits0

Wootric was acquired by InMoment in May 2021. Consequently, its executive team was integrated into InMoment or transitioned at that time. There have been no Wootric-specific executive hires or exits in the last 12 months, as it no longer operates as an independent entity with its own separate executive team. Any leadership changes relevant to former Wootric functions would occur within InMoment's broader organizational structure.

What Technology (Tech Stack) Is Used byWootric?

Discover the tools Wootric uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Wootric Email Formats and Examples

Prior to its acquisition by InMoment, Wootric likely utilized common email formats for its employees, such as [first_initial][last]@wootric.com or [first].[last]@wootric.com. After the acquisition in May 2021, wootric.com email addresses are no longer active for new employee communications. Employees integrated into InMoment transitioned to InMoment's email system.

[first_initial][last]@wootric.com

Format

jdoe@wootric.com (example, historical format; domain no longer active for employee mail)

Example

0%

Success rate

What's the Latest News About Wootric?

InMoment Press Release • May 4, 2021

Wootric news title: InMoment Acquires Wootric to Bolster Digital and Self-Serve Customer Experience Capabilities

InMoment announced its acquisition of Wootric, a leader in modern digital feedback. The acquisition aimed to combine Wootric's agile, self-serve CX capabilities, including NPS, CSAT, and CES micro-surveys, with InMoment's enterprise-grade Experience Improvement (XI) platform, offering a comprehensive solution for businesses of all sizes....more

InMoment Press Release • March 2, 2023

Wootric news title: InMoment Recognized as a Leader in Customer Feedback Management, Leveraging Integrated Technologies including former Wootric capabilities

InMoment was named a Leader in The Forrester Waveâ„¢: Customer Feedback Management Platforms, Q1 2023. This recognition highlights InMoment's comprehensive platform capabilities, which include technologies and expertise integrated from strategic acquisitions like Wootric, to help businesses collect, analyze, and act on customer feedback across all touchpoints....more

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