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Wootric was a leading customer experience management (CXM) platform specializing in Net Promoter Score (NPS), Customer Satisfaction (CSAT), and Customer Effort Score (CES) micro-surveys. Founded in 2013, the company provided tools for businesses to gather actionable customer feedback directly within their web and mobile applications, as well as through email and SMS. Wootric's platform was known for its ease of use, powerful analytics, and integrations with other business systems like Salesforce, Slack, and Intercom. In May 2021, Wootric was acquired by InMoment, a prominent leader in the experience improvement (XI) space, to enhance InMoment's capabilities in digital feedback collection and provide a more comprehensive solution for businesses of all sizes.
Served as the central hub for Wootric's operations, including product development, engineering, sales, marketing, and customer support, before its acquisition by InMoment.
A modern, open-plan office space characteristic of tech startups in San Francisco, designed to foster collaboration and innovation. Located in a vibrant downtown area with access to talent and industry events.
Wootric fostered a dynamic startup culture focused on customer-centricity, rapid iteration, and data-driven decision-making. The environment was collaborative, emphasizing teamwork and innovation in the CX space.
The San Francisco headquarters was pivotal for Wootric's growth, allowing it to tap into the rich tech ecosystem, attract talent, and develop its innovative feedback platform.
As an independent company, Wootric served a global customer base through its SaaS platform, offering customer feedback solutions to businesses worldwide. Following its acquisition by InMoment, Wootric's technology and expertise are integrated into InMoment's extensive global operations. InMoment supports clients across numerous countries and industries, providing comprehensive experience improvement solutions. This integration means the core functionalities pioneered by Wootric now benefit from InMoment's larger infrastructure, wider market access, and support teams across North America, Europe, Asia Pacific, and other regions.
77 Geary St
San Francisco
CA
USA
Address: Not Applicable (Distributed Workforce)
To support a global customer base and tap into specialized skills remotely, thereby enhancing operational flexibility and reach without the overhead of multiple physical international offices.
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As of April 2025, Wootric' leadership includes:
Wootric has been backed by several prominent investors over the years, including:
Wootric was acquired by InMoment in May 2021. Consequently, its executive team was integrated into InMoment or transitioned at that time. There have been no Wootric-specific executive hires or exits in the last 12 months, as it no longer operates as an independent entity with its own separate executive team. Any leadership changes relevant to former Wootric functions would occur within InMoment's broader organizational structure.
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Prior to its acquisition by InMoment, Wootric likely utilized common email formats for its employees, such as [first_initial][last]@wootric.com or [first].[last]@wootric.com. After the acquisition in May 2021, wootric.com email addresses are no longer active for new employee communications. Employees integrated into InMoment transitioned to InMoment's email system.
[first_initial][last]@wootric.com
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jdoe@wootric.com (example, historical format; domain no longer active for employee mail)
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0%
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InMoment Press Release • May 4, 2021
InMoment announced its acquisition of Wootric, a leader in modern digital feedback. The acquisition aimed to combine Wootric's agile, self-serve CX capabilities, including NPS, CSAT, and CES micro-surveys, with InMoment's enterprise-grade Experience Improvement (XI) platform, offering a comprehensive solution for businesses of all sizes....more
InMoment Press Release • March 2, 2023
InMoment was named a Leader in The Forrester Waveâ„¢: Customer Feedback Management Platforms, Q1 2023. This recognition highlights InMoment's comprehensive platform capabilities, which include technologies and expertise integrated from strategic acquisitions like Wootric, to help businesses collect, analyze, and act on customer feedback across all touchpoints....more
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