What Does Woorank Do?

Total employees35
HeadquartersBrussels
Founded2010

Woorank is an AI-powered digital marketing solution specializing in website analysis and SEO auditing. It offers tools for instant website reviews, keyword tracking, competitive analysis, and technical SEO checks. Woorank helps businesses, agencies, and marketers identify optimization opportunities, improve their online visibility, and enhance their digital marketing performance. Acquired by Bridgeline Digital in October 2021, Woorank is now part of a broader suite of marketing technology products designed to help companies grow their online revenue.

Where Is Woorank's Headquarters?

Woorank officeWoorank officeWoorank officeWoorank office
*Images sourced via web search. Rights belong to original owners

HQ Function

Serves as a key operational and development hub for Woorank's SEO and website analysis tools, fostering innovation and customer support. Post-acquisition by Bridgeline Digital, it continues to be an important site for Woorank's specialized functions.

Notable Features:

Located in a Regus business center near Brussels Central Station, providing modern office amenities, flexible workspaces, and excellent transport connectivity.

Work Culture:

Woorank has historically cultivated an agile, innovative, and data-driven work culture, characteristic of a tech company. The environment promotes collaboration, continuous learning, and a strong focus on delivering value to its users. As part of Bridgeline Digital, it integrates into a larger corporate structure while striving to maintain its responsive and expert-driven approach.

HQ Significance:

The Brussels location is significant due to its strategic European positioning, enabling Woorank to effectively serve a diverse international clientele and access Europe's rich tech talent pool.

Values Reflected in HQ: The choice of a central, well-connected business hub reflects values of efficiency, professionalism, global reach, and accessibility to talent and clients.

Location:

Woorank serves a global customer base with its online SEO and website analysis tools, accessible worldwide. While its historic roots are in Belgium, its operations are now integrated with its parent company, Bridgeline Digital. Bridgeline has a significant presence in North America (USA) and Asia (India), enabling global sales, support, and development functions. This distributed structure allows for 24/7 operational capabilities, multi-lingual support, and localized strategies to cater to users across different regions.

Street Address:

Regus Brussels Central Station, Koloniënstraat 11

City:

Brussels

State/Province:

Brussels Capital Region

Country:

Belgium

Where Else Does Woorank Operate Around the World?

Woburn, Massachusetts, USA

Address: 100 Sylvan Road, Suite G-700, Woburn, MA 01801, USA

Serves as the main corporate hub for North American operations, investor relations, and global strategic decision-making for Bridgeline Digital.

Bengaluru, Karnataka, India

Address: Univerz AI, Site No. 18, 2nd and 3rd Floor, Public Utility Building, MG Road, Bengaluru, Karnataka 560001, India

Leverages India's extensive tech talent pool for software development, innovation, and providing support services for the APAC region and global operations.

Buying Intent Signals for Woorank

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading Woorank? Meet the Executive Team

As of April 2025, Woorank' leadership includes:

Roger Kahn - President & Chief Executive Officer
Thomas Windhausen - Chief Financial Officer
Eiad Al-Aqqad - Chief Technology Officer
Carl Pfranger - Chief Product Officer
Jeremy LaDuque - Executive Vice President of Product Marketing
Danielle Major - Vice President, Marketing

Who's Investing in Woorank?

Woorank has been backed by several prominent investors over the years, including:

Acquired by Bridgeline Digital, Inc. (NASDAQ: BLIN) in October 2021.
Prior to its acquisition, Woorank was backed by venture capital firms including Point Nine Capital and Hummingbird Ventures.
Bridgeline Digital is a publicly traded company; its investors are its public shareholders.

What Leadership Changes Has Woorank Seen Recently?

Hire2
Exits0

Bridgeline Digital strengthened its leadership team in early to mid-2023 with key appointments in product and marketing. Carl Pfranger joined as Chief Product Officer in April 2023, and Danielle Major was appointed VP of Marketing in May 2023. No major executive departures at the C-suite level have been prominently reported in the immediate past 12 months (June 2023-June 2024), indicating team stability.

New Appointments:

Carl Pfranger, Carl Pfranger was appointed as Chief Product Officer to spearhead product strategy, innovation, and development for Bridgeline Digital's comprehensive suite of digital experience software.
Danielle Major, Danielle Major was appointed as Vice President of Marketing to lead and execute marketing strategies, enhance brand visibility, and drive growth for Bridgeline Digital.

What Technology (Tech Stack) Is Used byWoorank?

Discover the tools Woorank uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Woorank Email Formats and Examples

As Woorank is part of Bridgeline Digital, official company email communications predominantly use Bridgeline's domain (@bridgeline.com). Common corporate email formats often involve combinations of the employee's first name, last name, and initials. While specific internal policies may vary, a frequently observed pattern is used for illustration.

Bridgeline Digital often uses the email format: [first_initial][last_name]@bridgeline.com

Format

rsmith@bridgeline.com (example for Robert Smith)

Example

75%

Success rate

What's the Latest News About Woorank?

GlobeNewswireMay 8, 2024

Bridgeline Powers Over $1,000 eCommerce Sites with AI Search

Bridgeline Digital announced that its AI-powered site search product, HawkSearch, now powers over 1,000 eCommerce websites. This milestone highlights the company's growth in the eCommerce solutions space, leveraging AI to enhance online retail experiences. Woorank, as part of Bridgeline's portfolio, contributes to the overall digital marketing and optimization capabilities offered to these clients....more

GlobeNewswireFebruary 14, 2024

Bridgeline Digital Reports First Quarter Fiscal 2024 Financial Results

Bridgeline Digital announced its financial results for the first quarter of fiscal year 2024, ending December 31, 2023. The report detailed revenue performance, growth in subscription services, and advancements in its AI-driven product initiatives. Woorank's ongoing operations and customer base contribute to Bridgeline's overall subscription and services revenue streams....more

AccesswireNovember 29, 2023

Bridgeline Partners with BigCommerce for AI-Powered Site Search on B2B Edition

Bridgeline Digital announced a strategic partnership with BigCommerce to integrate its AI-powered site search solution, HawkSearch, into BigCommerce's B2B Edition platform. This collaboration is aimed at enhancing search functionalities for B2B eCommerce businesses. Woorank's SEO and site optimization expertise complements these platform enhancements by helping clients improve their overall online discoverability and performance....more

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