What Does Woonexpress Do?

Total employees450
HeadquartersWaalwijk
Founded1996

Woonexpress is a prominent Dutch retailer specializing in affordable and stylish home furniture, lighting, textiles, and a wide array of home accessories. With numerous physical stores across the Netherlands and a comprehensive e-commerce platform, Woonexpress aims to make trendy interior design accessible to a broad customer base. They are known for their regularly updated collections that reflect current living trends, competitive pricing, and inspiring store layouts. Woonexpress is a part of De Mandemakers Groep (DMG), a major force in the Dutch home and kitchen retail market, which provides significant purchasing power and operational synergies.

Where Is Woonexpress's Headquarters?

Woonexpress officeWoonexpress officeWoonexpress officeWoonexpress office
*Images sourced via web search. Rights belong to original owners

HQ Function

The Waalwijk headquarters manages key functions including purchasing, central logistics, marketing strategy, e-commerce operations, and administrative support for all Woonexpress retail outlets.

Notable Features:

The DMG campus is a large, modern complex likely featuring extensive warehousing, advanced logistics facilities, corporate offices, and potentially central showrooms for its various brands.

Work Culture:

The work culture is expected to be dynamic, fast-paced, and commercially driven, typical of a large retail organization. There's likely a strong emphasis on customer satisfaction, teamwork, and adapting to evolving market trends in home decor. Being part of DMG, a family-owned business, might also instill values of long-term vision and entrepreneurial spirit.

HQ Significance:

This central headquarters is crucial for standardizing operations, leveraging group purchasing power, managing national marketing campaigns, and ensuring a consistent brand experience across all Woonexpress channels, both online and offline.

Values Reflected in HQ: The headquarters likely reflects values of efficiency, innovation in retail, scalability, and a strong focus on logistics and supply chain management critical for a value-oriented furniture retailer.

Location:

Woonexpress primarily operates within the Netherlands, with a network of physical stores strategically located across the country and a robust national e-commerce platform. While its direct retail presence is domestic, product sourcing is global, managed through the extensive network and purchasing capabilities of its parent company, De Mandemakers Groep. This allows Woonexpress to offer a wide variety of internationally sourced goods at competitive prices to the Dutch market.

Street Address:

Gragtmansstraat 3

City:

Waalwijk

State/Province:

North Brabant

Country:

Netherlands

Where Else Does Woonexpress Operate Around the World?

Amsterdam-Zuidoost, Netherlands

Address: Hullenbergweg 2, 1101 BL Amsterdam

To provide accessible and affordable home furnishing solutions to customers in the North Holland province, particularly targeting urban dwellers and families.

Rotterdam-Alexandrium, Netherlands

Address: Watermanweg 29, 3067 GA Rotterdam

Caters to the home furnishing needs of the Rotterdam metropolitan area and surrounding towns, focusing on current trends and value.

Utrecht-The Wall, Netherlands

Address: Hertogswetering 187A, 3543 AS Utrecht

Serves as a key retail hub for the Utrecht province, leveraging its high-visibility location to attract customers seeking modern and budget-friendly home goods.

Breda, Netherlands

Address: Grenzer 7, 4814 GD Breda

To capture the market in the West Brabant region, offering convenient access to affordable furniture and home accessories.

Buying Intent Signals for Woonexpress

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading Woonexpress? Meet the Executive Team

As of April 2025, Woonexpress' leadership includes:

Dennis Mandemakers - CEO (De Mandemakers Groep)
Colette Louwers - Directeur Woonexpress (Director Woonexpress)
Rob van Reenen - Commercieel Directeur Woonexpress (Commercial Director Woonexpress)

Who's Investing in Woonexpress?

Woonexpress has been backed by several prominent investors over the years, including:

De Mandemakers Groep (Privately held)

What Leadership Changes Has Woonexpress Seen Recently?

Hire0
Exits0

Specific executive movements solely for Woonexpress are not frequently publicized, as leadership changes are often managed and announced at the De Mandemakers Groep (DMG) level or are internal shifts not highlighted in public news. No major, publicly announced Woonexpress-specific executive hires or exits were found in mainstream news over the last 12 months.

What Technology (Tech Stack) Is Used byWoonexpress?

Discover the tools Woonexpress uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Woonexpress Email Formats and Examples

Woonexpress, as part of De Mandemakers Groep, likely uses standardized email formats. Common corporate email patterns often include [first_initial][last] or [first].[last] followed by the company domain. For Woonexpress, this would be @woonexpress.nl or potentially @dmg.eu (for parent company roles).

j[last]@woonexpress.nl (e.g., jdoe@woonexpress.nl)

Format

rvanreenen@woonexpress.nl

Example

70%

Success rate

What's the Latest News About Woonexpress?

Woonexpress Persberichten / BlogMarch 7, 2024

Woonexpress lanceert de nieuwe lente collectie: Fris en Fruitig!

Woonexpress has launched its new spring collection, titled 'Fris en Fruitig' (Fresh and Fruity). The collection features bright colors, natural materials, and playful designs to bring a fresh atmosphere into homes for the new season....more

Woonexpress InstagramNovember 16, 2023

Woonexpress Highlights 'Hotel Chique' Interior Trend

Woonexpress showcased its 'Hotel Chique' interior style, emphasizing luxurious materials like velvet, gold accents, and deep colors to create a sophisticated and glamorous home ambiance. This was part of their seasonal trend features....more

Woonexpress Persberichten / BlogOctober 5, 2023

Woonexpress opent nieuwe winkel in Spijkenisse!

Woonexpress announced the opening of a new store in Spijkenisse, expanding its physical retail presence. The new store offers the full range of Woonexpress furniture and home accessories, providing inspiration and affordable options to local customers....more

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