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Woolworths Financial Services
What Does Woolworths Financial Services Do?
Woolworths Financial Services (Pty) Ltd, commonly known as WFS, is a prominent financial services provider in South Africa. It operates as a joint venture between Woolworths Holdings Limited (WHL), a leading Southern Hemisphere retailer, and Absa Group Limited, one of Africa's largest diversified financial services groups. Established in 2000, WFS aims to provide Woolworths customers with a comprehensive suite of financial products, including store cards, credit cards (like Black, Gold, and Silver credit cards), personal loans, and various insurance products (life, funeral, car, and home). WFS leverages the strong brand loyalty and extensive customer base of Woolworths, integrating its financial offerings seamlessly with the retail experience. The core mission is to enhance customer value and convenience through accessible and competitive financial solutions.
Where Is Woolworths Financial Services's Headquarters?
HQ Function
Serves as the central hub for strategic decision-making, product development and management, marketing initiatives, credit risk operations, and customer service oversight for all Woolworths' financial products and services in South Africa.
Notable Features:
Located within the modern Woolworths Group head office, WFS facilities are designed to support a dynamic financial services operation, fostering collaboration and innovation. Specific architectural details for WFS distinct from the broader Woolworths House are not widely publicized.
Work Culture:
The work culture at Woolworths Financial Services is a blend of retail's customer-centric dynamism and the financial sector's diligence and regulatory compliance. It emphasizes innovation in product offerings, data-driven decision-making, strong ethical practices, and building customer loyalty. Employees often describe it as professional, fast-paced, and collaborative.
HQ Significance:
The headquarters is crucial for managing and growing Woolworths' financial services portfolio, a key strategic pillar for customer engagement and revenue diversification. It drives the development of financial products tailored to Woolworths' customer base and manages the significant credit book and operational risks.
Values Reflected in HQ: The operations and environment likely reflect Woolworths' core values of quality, sustainability, innovation, and customer focus, combined with Absa's principles of responsible banking and financial integrity.
Location:
Woolworths Financial Services operates exclusively within South Africa. Its functions, including product origination, credit assessment, account management, customer service, and marketing, are all focused on serving its South African customer base. Services are delivered through a multi-channel approach including dedicated counters in Woolworths stores, online platforms, mobile applications, and customer contact centres located within South Africa.
Street Address:
Woolworths House, 93 Longmarket Street
City:
Cape Town
State/Province:
Western Cape
Country:
South Africa
Where Else Does Woolworths Financial Services Operate Around the World?
No additional office locations available.
Buying Intent Signals for Woolworths Financial Services
Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
Who's Leading Woolworths Financial Services? Meet the Executive Team
As of April 2025, Woolworths Financial Services' leadership includes:
Who's Investing in Woolworths Financial Services?
Woolworths Financial Services has been backed by several prominent investors over the years, including:
What Leadership Changes Has Woolworths Financial Services Seen Recently?
Based on publicly available information, there have been no major, widely reported executive hires or departures specifically at the Woolworths Financial Services (Pty) Ltd leadership team level in the last 12 months. Key leadership roles appear consistent. Executive movements, if any, are typically announced by parent companies Woolworths Holdings Limited or Absa Group if they have a direct and significant impact on WFS leadership.
What Technology (Tech Stack) Is Used byWoolworths Financial Services?
Discover the tools Woolworths Financial Services uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Woolworths Financial Services Email Formats and Examples
Woolworths Financial Services employees typically use email addresses associated with the parent company, Woolworths South Africa. The most common formats observed are [first].[last]@woolworths.co.za and [firstinitial][last]@woolworths.co.za.
[first].[last]@woolworths.co.za
Format
jane.doe@woolworths.co.za
Example
85%
Success rate
What's the Latest News About Woolworths Financial Services?
Moneyweb • February 28, 2024
Woolworths Financial Services sees profit growth in interim results
Woolworths Holdings Limited's interim results for the 26 weeks ended 24 December 2023 showed that Woolworths Financial Services (WFS) experienced a 3.1% growth in profit before tax to R165 million. This was supported by strong growth in its receivables book, which increased by 7.2%....more
BusinessTech • August 30, 2023
Woolworths Financial Services book grows alongside strong group performance
In Woolworths Holdings Limited's annual results for the year ended June 2023, the Financial Services division reported a 14.7% increase in its book, with impairment losses remaining well-managed. The WFS segment contributed significantly to the Group's overall strong performance....more
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