HQ Function

Serves as the global operational and strategic nerve center for Woolrich International, overseeing design, marketing, global sales, brand development, and international operations.

Notable Features:

The Bologna headquarters likely features modern office facilities designed to foster collaboration and innovation, reflecting a blend of Italian design sensibility with the brand's American outdoor heritage.

Work Culture:

An international and dynamic work environment focused on brand evolution, product excellence in outdoor apparel, and upholding Woolrich's legacy of quality. Collaboration between design, marketing, and commercial teams is central to its operations.

HQ Significance:

The Bologna headquarters signifies Woolrich's global transformation, strategically positioning the brand to leverage its strong European market presence and design influence while honoring its American roots. It is key to executing Woolrich's vision as a premier international outdoor lifestyle brand.

Values Reflected in HQ: The headquarters likely embodies Woolrich's core values: commitment to quality, authenticity, global perspective, and the fusion of enduring heritage with contemporary innovation.

Location:

Woolrich operates globally, supporting a wide array of functions. These include design and product development (often merging American heritage with Italian design expertise), international sourcing and manufacturing oversight, multi-channel distribution (including owned retail stores, e-commerce platforms, and partnerships with global wholesale accounts), integrated marketing and brand communications, and customer service. The brand has a significant retail and wholesale presence across North America, Europe, and Asia, with a particularly strong historical connection and market in Japan.

Street Address:

Via dell'Arcoveggio, 59/5

City:

Bologna

State/Province:

BO

Country:

Italy