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Wolf & Badger
What Does Wolf & Badger Do?
Wolf & Badger is a B Corp certified global online marketplace for independent brands, featuring storefronts in London, New York City, and Los Angeles. On a mission to make retail fair for everyone, the platform connects consumers with unique, ethical, and sustainably produced fashion, jewelry, accessories, homeware, and beauty products from around the world, championing small businesses and responsible practices.
Where Is Wolf & Badger's Headquarters?
HQ Function
The London HQ serves as the nerve center for global operations, encompassing brand curation, merchandising, technology development for the e-commerce platform, international marketing, finance, and overall business strategy. It also includes their flagship London retail store.
Notable Features:
Located within the award-winning Coal Drops Yard, known for its Victorian industrial architecture reimagined by Heatherwick Studio. The space blends historic brickwork with modern design, reflecting a commitment to heritage and innovation.
Work Culture:
As a B Corp, Wolf & Badger fosters a purpose-driven work culture centered on ethical practices, sustainability, creativity, and supporting independent talent. The environment is likely dynamic, collaborative, and passionate about transforming retail for the better.
HQ Significance:
Its London HQ is pivotal, being in a global fashion and commerce hub. Coal Drops Yard's prestige enhances brand image. It centralizes global strategy and operations, and the co-located flagship store provides direct market interaction and brand showcasing.
Values Reflected in HQ: Sustainability (through adaptive reuse of a historic site), appreciation for design and craftsmanship (evident in the architectural choice), community focus (being part of a vibrant public destination), and innovation (blending heritage with modern retail).
Location:
Wolf & Badger operates a global e-commerce platform shipping to over 100 countries. Key global functions include: online retail sales and fulfillment; international logistics and customer service; global digital marketing and brand building; worldwide designer scouting, onboarding, and relationship management; and maintaining ethical and sustainability standards across its partnered brands internationally.
Street Address:
Coal Drops Yard
City:
London
State/Province:
Greater London
Country:
United Kingdom
Where Else Does Wolf & Badger Operate Around the World?
New York, NY/USA
Address: 95 Grand Street, New York, NY 10013
To drive brand awareness and sales in the US market, provide a physical touchpoint for American customers and designers, and gather insights into regional trends and consumer preferences.
Los Angeles, CA/USA
Address: 8500 Melrose Avenue, West Hollywood, CA 90069
To expand reach and engagement within the significant Californian market, connect with West Coast designers and influencers, and offer a tailored retail experience reflecting local tastes.
Buying Intent Signals for Wolf & Badger
Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
Who's Leading Wolf & Badger? Meet the Executive Team
As of April 2025, Wolf & Badger' leadership includes:
Who's Investing in Wolf & Badger?
Wolf & Badger has been backed by several prominent investors over the years, including:
What Leadership Changes Has Wolf & Badger Seen Recently?
In the last 12 months, Wolf & Badger has strategically bolstered its leadership team with the appointment of a new Chief Operating Officer and a new Chief Marketing Officer, signaling a focus on operational excellence and continued brand growth. No prominent C-level executive departures have been publicly announced during this period.
New Appointments:
What Technology (Tech Stack) Is Used byWolf & Badger?
Discover the tools Wolf & Badger uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Wolf & Badger Email Formats and Examples
Wolf & Badger most likely utilizes a common professional email naming convention, typically combining an employee's first and last name or initial with the company domain. The most frequently observed pattern for companies of this nature is [first].[last]@wolfandbadger.com.
[first].[last]@wolfandbadger.com
Format
jane.doe@wolfandbadger.com
Example
80%
Success rate
What's the Latest News About Wolf & Badger?
Forbes • December 7, 2023
Wolf & Badger Reports Roaring Trade As Sales And Profits Surge
Wolf & Badger announced significant growth with a 27% increase in revenue to $49.5 million for the year ending January 2023, marking its second consecutive year of profitability. The B Corp certified marketplace highlighted strong performance in the U.S. market and continued commitment to ethical and independent brands....more
Drapers • November 16, 2023
Wolf & Badger appoints chief marketing officer and chief operating officer
Wolf & Badger has appointed Kelsey Groshko as chief marketing officer and James Leslie as chief operating officer. These hires are aimed at supporting the company's next phase of growth and international expansion....more
FashionUnited • October 26, 2023
Wolf & Badger Is Proof That Customers Want Sustainable Products
Reinforcing its commitment as a B Corp, Wolf & Badger continues to see strong customer demand for sustainably and ethically produced goods, showcasing the success of its model supporting independent designers with transparent practices. The platform emphasizes its 'Guarantee' framework for brands....more
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