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Wise Athena
What Does Wise Athena Do?
WiseAthena is an innovative technology company that provides AI-powered Software-as-a-Service (SaaS) solutions specifically designed for the Consumer Packaged Goods (CPG) industry. Their platform focuses on Revenue Growth Management (RGM), helping CPG companies optimize pricing, promotions, trade spend, and demand forecasting. By leveraging advanced artificial intelligence and machine learning algorithms, WiseAthena empowers brands to make data-driven decisions, identify growth opportunities, improve profitability, and enhance their competitive positioning in the market. Their tools aim to simplify complex data analysis, offering actionable insights for sales, marketing, and finance teams within CPG organizations.
Where Is Wise Athena's Headquarters?
HQ Function
The Madrid headquarters serves as the company's central hub for core operations, including product development, research and development in AI, strategic planning, and international business management.
Notable Features:
Located in the Torre Europa, one of Madrid's iconic skyscrapers in the AZCA financial district, offering modern office amenities and a prestigious business address.
Work Culture:
As a tech company in the AI space, WiseAthena likely fosters an innovative, collaborative, and agile work environment. The culture probably emphasizes data-driven decision-making, continuous learning, and a focus on solving complex challenges for CPG clients.
HQ Significance:
The Madrid HQ provides access to a strong talent pool, a vibrant tech ecosystem, and a strategic position for serving both European and global markets.
Values Reflected in HQ: The choice of a prime location in a major financial district reflects ambition, professionalism, and a commitment to being at the forefront of technological innovation for the CPG industry.
Location:
WiseAthena primarily operates from its headquarters in Madrid, Spain, with a registered presence in the USA (Delaware). Their AI-powered SaaS platform is accessible globally, enabling them to support CPG companies across various international markets in optimizing their revenue growth management strategies.
Street Address:
Paseo de la Castellana, 95, Planta 15, Edificio Torre Europa
City:
Madrid
State/Province:
Community of Madrid
Country:
Spain
Where Else Does Wise Athena Operate Around the World?
Dover, Delaware, USA
Address: 8 THE GREEN STE A, DOVER, DE 19901
To establish a formal presence in the US, supporting business development, client relations, and potential expansion efforts in North America.
Buying Intent Signals for Wise Athena
Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
Who's Leading Wise Athena? Meet the Executive Team
As of April 2025, Wise Athena' leadership includes:
Who's Investing in Wise Athena?
Wise Athena has been backed by several prominent investors over the years, including:
What Leadership Changes Has Wise Athena Seen Recently?
Based on publicly available information, there have been no major high-profile executive hires or exits announced for WiseAthena in the last 12 months. The leadership team appears to be stable.
What Technology (Tech Stack) Is Used byWise Athena?
Discover the tools Wise Athena uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Wise Athena Email Formats and Examples
WiseAthena primarily utilizes the email format of [first_initial][lastname]@wiseathena.com. Other formats like [first].[last]@wiseathena.com may also be in use.
[first_initial][lastname]@wiseathena.com
Format
jdoe@wiseathena.com
Example
80%
Success rate
What's the Latest News About Wise Athena?
Valencia Plaza • July 6, 2023
WiseAthena featured among 10 Valencian scaleups shaping innovation
WiseAthena was highlighted by BIGBAN and IVACE INVERSIÓN as one of ten key Valencian scaleups poised to define the future of innovation. The company was recognized for its AI-driven solutions tailored for the CPG sector, contributing to revenue growth management....more
EU-Startups • November 16, 2021
Madrid-based WiseAthena raises €1 million seed to help CPGs optimise their promotions with AI
WiseAthena secured a €1 million seed funding round co-led by pan-European VC Elaia and Spanish VC Angels (part of Marina de Empresas), with participation from existing investor Hi Ventures. The funds were aimed at accelerating product development and international expansion....more
WiseAthena Blog • February 1, 2023
WiseAthena Discusses Leveraging AI for Competitive Edge in CPG for 2023
WiseAthena published insights on how CPG companies can leverage artificial intelligence to gain a competitive advantage in 2023, focusing on areas like demand forecasting, promotion optimization, and pricing strategies to navigate market volatility....more
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