What Does Wise Foods Do?

Total employees330
HeadquartersBerwick
Founded1921

Wise Foods, Inc. is an iconic American manufacturer of snacks, best known for its potato chips, cheese doodles, popcorn, tortilla chips, and other savory treats. Founded in 1921, Wise has a long-standing tradition of delivering quality and flavor to consumers, primarily across the Eastern and Midwestern United States. The company is a subsidiary of Arca Continental, a prominent beverage and food company with operations in the Americas.

Where Is Wise Foods's Headquarters?

Wise Foods officeWise Foods officeWise Foods officeWise Foods office
*Images sourced via web search. Rights belong to original owners

HQ Function

Serves as the central hub for corporate administration, product development, primary manufacturing operations, and distribution logistics for Wise Foods.

Notable Features:

The Berwick facility is a large-scale manufacturing plant combined with corporate offices, representing a significant industrial presence in the region. While primarily functional, it stands as a testament to the company's long history in snack production.

Work Culture:

The work culture at the Berwick headquarters likely combines a focus on operational excellence, quality control, and efficiency in its manufacturing division, with a corporate environment geared towards brand management, sales, and innovation.

HQ Significance:

Berwick is the historical home of Wise Foods, where Earl Wise, Sr. began the company. The headquarters signifies its deep roots in the community and its continued commitment to snack food production.

Values Reflected in HQ: The headquarters reflects values such as tradition (being the original home), quality (through its manufacturing processes), and community commitment (as a major local employer).

Location:

Wise Foods primarily operates and distributes its products across the Eastern and Midwestern United States. While its core market is domestic, its parent company, Arca Continental, has a significant presence across the Americas (Mexico, Ecuador, Peru, Argentina, and the U.S.), potentially enabling broader distribution channels for Wise products. Functions supported globally via Arca Continental include strategic oversight, supply chain management, and financial backing.

Street Address:

228 Raseley Street

City:

Berwick

State/Province:

PA

Country:

USA

Where Else Does Wise Foods Operate Around the World?

Atlanta, GA, USA

Address: 900 Circle 75 Pkwy SE, Atlanta, GA 30339 (Arca Continental U.S.A. general location)

Serves as a key corporate touchpoint for Arca Continental's U.S. operations, providing oversight and shared services that benefit subsidiaries like Wise Foods.

Buying Intent Signals for Wise Foods

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading Wise Foods? Meet the Executive Team

As of April 2025, Wise Foods' leadership includes:

Arturo Gutierrez - Chief Executive Officer, Arca Continental (Parent Company)
Howard Friedman - Executive Vice President & General Manager, Wise Foods (Arca Continental)
Luis Miguel Pro-Urisandi - Chief Financial Officer, Arca Continental U.S.A.

Who's Investing in Wise Foods?

Wise Foods has been backed by several prominent investors over the years, including:

Arca Continental, S.A.B. de C.V. (Parent Company)

What Leadership Changes Has Wise Foods Seen Recently?

Hire0
Exits0

No specific high-profile executive hires or exits directly within Wise Foods, Inc. have been widely publicized in the last 12 months. Leadership changes are typically integrated within the Arca Continental U.S.A. structure, and major announcements would likely come from the parent company level.

What Technology (Tech Stack) Is Used byWise Foods?

Discover the tools Wise Foods uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Wise Foods Email Formats and Examples

Common email formats for Wise Foods, Inc. likely follow standard corporate patterns. The most probable format uses the first initial followed by the last name, or first name separated by a dot from the last name.

[first_initial][last]@wisechips.com

Format

jdoe@wisechips.com

Example

75%

Success rate

What's the Latest News About Wise Foods?

Arca Continental Investor Relations • February 22, 2024

Wise Foods, Inc. parent Arca Continental Reports 4Q23 and Full Year 2023 Results

Arca Continental, the parent company of Wise Foods, announced its financial results for the fourth quarter and full year of 2023. The report includes performance details for its snacks division in the U.S., which encompasses Wise Foods, highlighting sales trends and market dynamics....more

U.S. Food & Drug Administration (FDA) • January 19, 2024

Wise Foods, Inc. Issues Allergy Alert on Undeclared Milk in Specific Lots of Wise® Golden Original Potato Chips

Wise Foods, Inc. of Berwick, PA voluntarily recalled specific lots of its 9.75 oz Wise Golden Original Potato Chips due to undeclared milk. This measure was taken as a precaution for consumers with milk allergies....more

PR Newswire / Arca Continental • December 11, 2023

Arca Continental, Parent Company of Wise Foods, Recognized for Sustainability by S&P Global

Arca Continental was included in The Sustainability Yearbook 2023 by S&P Global for its strong Environmental, Social, and Governance (ESG) performance. This recognition reflects sustainability efforts across all its operations, including its Wise Foods division....more

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