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Wise Bread is a leading online personal finance publication and community dedicated to helping individuals 'live large on a small budget.' It provides actionable advice, comprehensive guides, and insightful articles on a wide range of topics including credit cards, banking, frugal living, investing, debt management, and career development. Wise Bread aims to empower its readers to make informed financial decisions and improve their financial well-being. Founded in 2006, it was acquired by Internet Brands in 2012 and continues to operate as a popular resource for millions of readers.
This corporate headquarters houses various departments of Internet Brands, including technology, marketing, editorial oversight, and operations, which support portfolio companies like Wise Bread.
Modern office campus facilities part of a larger corporate center, designed to support a significant digital media and technology workforce.
The work culture at the Internet Brands HQ, which supports Wise Bread, is likely collaborative and data-driven, typical of a large digital media company. Teams focus on content quality, audience engagement, and digital product innovation. Wise Bread's specific team culture would also emphasize financial literacy and reader empowerment.
The Internet Brands HQ is significant as it provides the centralized resources, technology backbone, and strategic oversight for Wise Bread, enabling it to operate as a leading personal finance publication within a larger digital portfolio.
Wise Bread's content is accessible globally, providing financial advice to an international audience. While its primary focus may be on US-based financial systems (e.g., credit cards, banking), many principles of frugal living, budgeting, and financial literacy have universal appeal. Its operations are supported by the Internet Brands HQ, and its content creation often involves a distributed team, allowing for a broader, albeit primarily US-focused, perspective.
3415 S Sepulveda Blvd, Suite 1100
Los Angeles
CA
USA
Address: N/A (Various locations globally)
To source and create relevant financial content for a broad audience, unconstrained by a single physical location for its core content team, enhancing global perspectives in its content.
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As of April 2025, Wise Bread' leadership includes:
Wise Bread has been backed by several prominent investors over the years, including:
No major public announcements regarding executive-level hires or exits specifically for the Wise Bread brand leadership team (beyond regular editorial team adjustments) have been identified in the last 12 months. Leadership and key editorial roles are managed within the Internet Brands organizational structure.
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Wise Bread primarily uses email for editorial communication, contributor correspondence, and user engagement via newsletters. Official contact is typically made through forms on their website or dedicated contact addresses. For direct communication, email formats at parent company Internet Brands or similar publications often follow patterns like [firstinitial][lastname] or [first].[last].
[firstinitial][lastname]@wisebread.com or [firstname].[lastname]@wisebread.com (speculative general formats for publications of this type)
Format
contact@wisebread.com (official general contact point)
Example
65%
Success rate
Wise Bread Official Website • Ongoing
Wise Bread consistently publishes new articles, guides, and reviews on personal finance, frugal living, credit cards, and investing. While no major external corporate news about Wise Bread as a company has been prominent recently, its primary activity remains robust content creation for its readers....more
Similarweb • October 19, 2023
According to web analytics platforms like Similarweb, Wise Bread continues to attract a substantial audience, indicating its ongoing relevance and reach in the competitive online personal finance space. (Note: Specific traffic numbers fluctuate and should be checked directly from analytics providers for up-to-date figures)....more
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