What Does Wise Bread Do?

Total employees30
HeadquartersLos Angeles
Founded2006

Wise Bread is a leading online personal finance publication and community dedicated to helping individuals 'live large on a small budget.' It provides actionable advice, comprehensive guides, and insightful articles on a wide range of topics including credit cards, banking, frugal living, investing, debt management, and career development. Wise Bread aims to empower its readers to make informed financial decisions and improve their financial well-being. Founded in 2006, it was acquired by Internet Brands in 2012 and continues to operate as a popular resource for millions of readers.

Where Is Wise Bread's Headquarters?

Wise Bread officeWise Bread officeWise Bread officeWise Bread office
*Images sourced via web search. Rights belong to original owners

HQ Function

This corporate headquarters houses various departments of Internet Brands, including technology, marketing, editorial oversight, and operations, which support portfolio companies like Wise Bread.

Notable Features:

Modern office campus facilities part of a larger corporate center, designed to support a significant digital media and technology workforce.

Work Culture:

The work culture at the Internet Brands HQ, which supports Wise Bread, is likely collaborative and data-driven, typical of a large digital media company. Teams focus on content quality, audience engagement, and digital product innovation. Wise Bread's specific team culture would also emphasize financial literacy and reader empowerment.

HQ Significance:

The Internet Brands HQ is significant as it provides the centralized resources, technology backbone, and strategic oversight for Wise Bread, enabling it to operate as a leading personal finance publication within a larger digital portfolio.

Values Reflected in HQ: Professionalism, technological advancement, efficiency, and scalability, supporting a diverse portfolio of online businesses including Wise Bread.

Location:

Wise Bread's content is accessible globally, providing financial advice to an international audience. While its primary focus may be on US-based financial systems (e.g., credit cards, banking), many principles of frugal living, budgeting, and financial literacy have universal appeal. Its operations are supported by the Internet Brands HQ, and its content creation often involves a distributed team, allowing for a broader, albeit primarily US-focused, perspective.

Street Address:

3415 S Sepulveda Blvd, Suite 1100

City:

Los Angeles

State/Province:

CA

Country:

USA

Where Else Does Wise Bread Operate Around the World?

Distributed/Remote

Address: N/A (Various locations globally)

To source and create relevant financial content for a broad audience, unconstrained by a single physical location for its core content team, enhancing global perspectives in its content.

Buying Intent Signals for Wise Bread

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading Wise Bread? Meet the Executive Team

As of April 2025, Wise Bread' leadership includes:

Will Chen - Co-Founder
Lynn Truong - Co-Founder
Gregory Go - Co-Founder
Janet Al-Saad Alvarez - Executive Editor (Key Editorial Leadership)

Who's Investing in Wise Bread?

Wise Bread has been backed by several prominent investors over the years, including:

Internet Brands (as current parent company and effective investor post-acquisition)

What Leadership Changes Has Wise Bread Seen Recently?

Hire0
Exits0

No major public announcements regarding executive-level hires or exits specifically for the Wise Bread brand leadership team (beyond regular editorial team adjustments) have been identified in the last 12 months. Leadership and key editorial roles are managed within the Internet Brands organizational structure.

What Technology (Tech Stack) Is Used byWise Bread?

Discover the tools Wise Bread uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Wise Bread Email Formats and Examples

Wise Bread primarily uses email for editorial communication, contributor correspondence, and user engagement via newsletters. Official contact is typically made through forms on their website or dedicated contact addresses. For direct communication, email formats at parent company Internet Brands or similar publications often follow patterns like [firstinitial][lastname] or [first].[last].

[firstinitial][lastname]@wisebread.com or [firstname].[lastname]@wisebread.com (speculative general formats for publications of this type)

Format

contact@wisebread.com (official general contact point)

Example

65%

Success rate

What's the Latest News About Wise Bread?

Wise Bread Official Website • Ongoing

Wise Bread Continues Daily Publication of Financial Advice

Wise Bread consistently publishes new articles, guides, and reviews on personal finance, frugal living, credit cards, and investing. While no major external corporate news about Wise Bread as a company has been prominent recently, its primary activity remains robust content creation for its readers....more

Similarweb • October 19, 2023

Wise Bread Maintains Significant Online Readership in Personal Finance

According to web analytics platforms like Similarweb, Wise Bread continues to attract a substantial audience, indicating its ongoing relevance and reach in the competitive online personal finance space. (Note: Specific traffic numbers fluctuate and should be checked directly from analytics providers for up-to-date figures)....more

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