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WIREWAX
What Does WIREWAX Do?
WIREWAX is a pioneering interactive video technology company that empowers brands, broadcasters, and agencies to create deeply engaging and measurable video experiences. Their platform allows users to add clickable hotspots to any video, transforming passive viewing into active participation. This enables shoppable video, gamified content, branched narratives, and data capture directly within the video player, driving higher engagement, conversions, and viewer insights for clients across e-commerce, entertainment, and corporate communications.
Where Is WIREWAX's Headquarters?
HQ Function
Serves as the primary center for product development, global strategy, engineering, sales leadership, and administrative operations.
Notable Features:
Likely a modern, collaborative workspace designed to foster creativity and innovation, typical of tech companies in London's tech scene. Specific architectural details are not widely publicized.
Work Culture:
Characterized by innovation, collaboration, and a fast-paced environment. Employees are encouraged to experiment and push the boundaries of interactive video technology.
HQ Significance:
Its London location provides strategic access to a rich talent pool, a vibrant tech ecosystem, key media partners, and international clients.
Values Reflected in HQ: The headquarters likely reflects values of innovation, cutting-edge technology, user-centric design, and global ambition.
Location:
WIREWAX primarily operates from its London headquarters and its New York office, supporting a global clientele. Their cloud-based SaaS platform enables them to deliver interactive video solutions to customers worldwide, with a strong focus on markets in Europe and North America. Sales, support, and partnership functions are managed to cater to an international audience.
Street Address:
Unit 50, 31 Seal Wharf, Pritchards Road
City:
London
State/Province:
England
Country:
United Kingdom
Where Else Does WIREWAX Operate Around the World?
New York, NY, USA
Address: Information on a specific street address for the New York presence is not consistently public; often such offices are within shared workspaces or flexible office solutions catering to international tech firms.
To expand WIREWAX's footprint in the significant US market, providing localized service and tapping into the vibrant advertising and media industry concentrated in New York.
Buying Intent Signals for WIREWAX
Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
Who's Leading WIREWAX? Meet the Executive Team
As of April 2025, WIREWAX' leadership includes:
Who's Investing in WIREWAX?
WIREWAX has been backed by several prominent investors over the years, including:
What Leadership Changes Has WIREWAX Seen Recently?
Public information regarding specific executive hires or exits at WIREWAX within the last 12 months is limited. The company tends to maintain a stable core leadership team. Any significant changes are typically announced via their official channels or major tech publications.
What Technology (Tech Stack) Is Used byWIREWAX?
Discover the tools WIREWAX uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
WIREWAX Email Formats and Examples
WIREWAX likely utilizes common professional email address formats. Based on industry standards and observed patterns for technology companies of its size, the most probable formats are variations of [first name] and [last name] combinations.
[first].[last]@wirewax.com or [first_initial][last]@wirewax.com
Format
example.person@wirewax.com
Example
80%
Success rate
What's the Latest News About WIREWAX?
Adweek • October 26, 2023
WIREWAX and ShowHeroes Group Introduce CTV-First Shoppable Ads for Samsung TV Plus
WIREWAX partnered with ShowHeroes Group to launch innovative shoppable ad formats for Connected TV (CTV) platforms, specifically debuting on Samsung TV Plus. This collaboration aims to bring interactive commerce capabilities to the living room screen....more
MarTech Series • May 17, 2023
WIREWAX Launches Interactive Video Authoring Studio for Brightcove
WIREWAX announced the launch of its interactive video authoring studio integration with Brightcove, a leading video platform. This enables Brightcove users to seamlessly create and deploy interactive video experiences using WIREWAX's tools directly within the Brightcove ecosystem....more
WIREWAX Blog / Press • February 1, 2023
WIREWAX Joins the Google Cloud Partner Advantage Program
WIREWAX announced it has joined the Google Cloud Partner Advantage Program as a Build Partner, giving Google Cloud customers access to WIREWAX’s interactive video technology to enhance their video content and drive engagement....more
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