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Wiraya is a software company that excels in AI-powered customer activation. Its platform automates personalized voice and text message interactions to help businesses effectively activate, engage, and retain their customers. Wiraya focuses on converting critical customer moments into positive outcomes, such as improving onboarding, reducing churn, and increasing customer lifetime value. Key industries served include finance, telecom, and iGaming. In May 2024, Wiraya was acquired by Twilio to enhance Twilio's digital engagement capabilities.
Served as the primary center for strategic management, AI research and development, product innovation, and coordination of European market operations.
Located in the Ă–stermalm district of central Stockholm, the office was likely a modern workspace designed to foster collaboration, featuring open-plan areas and advanced communication technology.
Wiraya cultivated an agile, innovative, and customer-centric work culture. The environment emphasized teamwork, data-driven decision-making, and continuous learning in AI and customer engagement. This culture is expected to integrate with Twilio's values post-acquisition.
As Wiraya's global headquarters, the Stockholm office was pivotal for its strategic direction, the development of its core AI-driven communication technology, and its operational management before being acquired by Twilio. It was key to establishing Wiraya as a leader in customer activation in Europe.
Prior to its acquisition by Twilio, Wiraya primarily served a European client base with its AI-driven customer communication solutions, though its technology had global applicability. Its platform enabled automated customer interactions for multinational clients in sectors like telecom, finance, and iGaming. With the Twilio acquisition, Wiraya's capabilities are being integrated into Twilio's extensive global customer engagement platform, significantly broadening its reach.
Grev Turegatan 11A
Stockholm
Stockholm County
Sweden
Address: Previously Fora - 2 Stephen Street, London, W1T 1AN (flexible workspace). Current status post-Twilio acquisition to be confirmed.
To expand Wiraya's presence and support key clients in the United Kingdom, a significant European market.
Address: Specific address unconfirmed, likely a business center in St. Julian's. Current status post-Twilio acquisition to be confirmed.
Provided dedicated sales and support services for the substantial iGaming market in Malta and across Europe.
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As of April 2025, Wiraya' leadership includes:
Wiraya has been backed by several prominent investors over the years, including:
The most significant executive event for Wiraya in the last 12 months was its acquisition by Twilio, announced in May 2024. This major strategic move implies a transition and integration of Wiraya's leadership team within Twilio. Specific individual executive hires or exits beyond this acquisition context have not been widely publicized. Leadership roles are expected to be redefined as part of the integration.
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Wiraya commonly utilized the firstname.lastname@wiraya.com email format for its employees. This is a standard and professional format frequently adopted by technology companies. Post-acquisition by Twilio, email formats may transition to Twilio's standard.
[first].[last]@wiraya.com
Format
john.doe@wiraya.com
Example
85%
Success rate
Twilio Newsroom / PR Newswire • May 7, 2024
Twilio announced its acquisition of Wiraya, a Sweden-based AI-powered customer activation solution. The acquisition aims to bolster Twilio's customer engagement platform by integrating Wiraya's proactive, personalized voice and messaging capabilities to help businesses better connect with their customers at key moments....more
Wiraya LinkedIn / Swedish Content Awards • November 23, 2023
Wiraya, in partnership with Swedbank Robur, was awarded Gold at the Swedish Content Awards. The award recognized their innovative customer communication campaign, highlighting the effective use of personalized, automated content to engage customers and drive results....more
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