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Winning Appliances is a distinguished Australian family-owned and operated kitchen and laundry appliance retailer, celebrated for its handpicked selection of high-quality global brands and outstanding customer service. With a rich heritage extending over a century, the company is dedicated to delivering an unmatched shopping journey, offering specialist advice, and ensuring smooth delivery and installation processes. Winning Appliances operates as a key retail brand under the umbrella of the Winning Group, which is committed to providing the best shopping experience in the world for appliances and home goods.
Serves as the central command for Winning Group's diverse operations, encompassing strategic direction, brand oversight for Winning Appliances, development of its tech platform Ando, management of logistics via Winning Services, and other core corporate functions.
The headquarters boasts a modern, architecturally designed office space that encourages collaboration. It is located in a redeveloped precinct known for its creative agencies and technology companies. Features include sustainable design elements and open-plan work areas.
Characterized by a 'customer obsessed' philosophy, an entrepreneurial spirit, and deeply ingrained family values. The culture champions innovation, collaborative teamwork, and adherence to the 'Winning Way'—a set of principles guiding their business conduct.
The HQ is pivotal for formulating and executing the overall strategy and expansion of the Winning Group, maintaining brand coherence for Winning Appliances, and stimulating innovation across its varied business units.
While Winning Appliances focuses its retail operations predominantly on the Australian market, its parent entity, the Winning Group, participates in the global sourcing of high-end appliances from leading international manufacturers. The Group's comprehensive operations, which include an extensive network of showrooms, cutting-edge distribution centers operated by Winning Services, and dedicated customer support teams, are primarily concentrated within Australia. This ensures a superior standard of service and consistent product availability across the nation. The Winning Group also operates Andoo, an online retailer for furniture and appliances.
Level 2, 20A Danks Street
Redfern
NSW
Australia
Address: 1 Distribution Drive, Kemps Creek NSW 2178 (Winning Services National Distribution Centre)
Acts as the primary logistics hub for New South Wales and a critical node in the group's national supply chain, facilitating capabilities like next-day delivery in key metropolitan areas.
Address: Winning Appliances Showroom, 100 McLachlan St, Fortitude Valley QLD 4006
To boost sales, elevate brand visibility, and deliver a premium, hands-on retail experience for customers in Queensland and neighboring regions.
Address: Winning Appliances Showroom, 20 King Edward Rd, Osborne Park WA 6017
To cater to the Western Australian market, offering a premium appliance shopping experience and strengthening the Winning Appliances brand presence in the region.
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As of April 2025, Winning Appliances' leadership includes:
Winning Appliances has been backed by several prominent investors over the years, including:
Winning Group has maintained a stable core executive team while strategically adding expertise in key growth areas like sustainability and technology over the past year to support its ongoing expansion and innovation.
Discover the tools Winning Appliances uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.
Winning Group, the parent company of Winning Appliances, likely utilizes common corporate email formats for its employees, such as [first].[last]@winninggroup.com.au or [first_initial][last]@winninggroup.com.au. For customer-facing roles within Winning Appliances, emails might use the @winningappliances.com.au domain.
john.smith@winninggroup.com.au or jsmith@winninggroup.com.au
Format
john.winning@winninggroup.com.au
Example
80%
Success rate
The Australian Business Review • February 7, 2024
John Winning, CEO of Winning Group, detailed expansion plans for Andoo, the group's lifestyle, furniture, and appliance e-commerce platform. Andoo aims to disrupt the market by offering a superior customer experience and a curated selection of products, directly competing with established players....more
Appliance Retailer • December 5, 2023
Andoo, Winning Group's online furniture and appliance retailer, celebrated its first anniversary by reporting significant growth, launching a new brand campaign, and opening a physical pop-up experience in Sydney. This milestone highlights its commitment to market disruption through a strong customer-centric strategy....more
Winning Group Press Release • November 10, 2023
Reinforcing its commitment to environmental stewardship, Winning Group unveiled an ambitious sustainability program. Key goals include achieving carbon neutrality in its Winning Services logistics operations by 2025 and significantly expanding the range of eco-friendly appliances available through Winning Appliances and Andoo....more
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