HQ Function

Serves as the central administrative hub, overseeing national operations, procurement, finance, marketing, online business, and strategic direction for all Wing Yip superstores and property ventures.

Notable Features:

The Birmingham site is an expansive complex featuring the flagship superstore, a business centre with rentable office units, extensive warehousing, and often hosts community and cultural events. It's a prominent landmark in the local area, complete with traditional Chinese architectural elements.

Work Culture:

As a family-founded business, Wing Yip cultivates a culture that values tradition, dedication to customer service, community engagement, and a strong work ethic. Employees are often passionate and knowledgeable about Oriental cuisine and products, contributing to a supportive and expert environment.

HQ Significance:

The Birmingham HQ is the historical and operational heart of the Wing Yip enterprise. It symbolizes the company's journey from a single small shop to a national leader in the Oriental food sector, a testament to its founder's vision and entrepreneurial spirit.

Values Reflected in HQ: The scale, comprehensive product range, and integrated business facilities at the HQ reflect Wing Yip's commitment to providing authentic products, entrepreneurial drive, community support, and excellence in service.

Location:

While Wing Yip's direct retail and wholesale operations are primarily based in the United Kingdom, its influence is global through extensive sourcing and import activities. The company imports a vast selection of authentic food products directly from China, Thailand, Vietnam, Japan, Korea, and other Asian countries. This involves managing complex international supply chains and maintaining strong relationships with overseas suppliers to ensure the quality and authenticity of products offered to its UK customers. They do not operate retail stores outside the UK but are a key importer of Asian goods into the UK market.

Street Address:

Wing Yip Centre, 278 Thimble Mill Lane

City:

Birmingham

State/Province:

West Midlands

Country:

United Kingdom