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Wine Australia is an Australian Commonwealth statutory authority that supports a competitive wine sector by investing in research, development, and adoption (RD&A), building markets, disseminating knowledge, encouraging adoption, and protecting the reputation of Australian wine. It aims to foster and encourage a prosperous Australian grape and wine community by investing in RD&A, building the reputation and demand for Australian wine, and protecting the sector. Wine Australia also regulates the export of Australian wine, ensuring quality and integrity.
Serves as the central hub for strategic planning, research and development coordination, domestic and international marketing initiatives, regulatory oversight, and administrative functions for the Australian wine sector.
Co-located or in close proximity to the National Wine Centre, providing access to state-of-the-art facilities, event spaces, and a showcase for Australian wine. The location facilitates collaboration with other wine industry bodies and research institutions.
Professional, collaborative, and passionate about the Australian wine industry. The culture emphasizes innovation, quality, and support for grape growers and winemakers, fostering an environment dedicated to promoting Australian wine globally.
The Adelaide headquarters is pivotal for its proximity to major wine regions, research institutions like the Australian Wine Research Institute (AWRI), and key industry stakeholders. This allows for effective coordination and implementation of national strategies.
Wine Australia supports the Australian wine industry globally through a network of international offices in key export markets including the UK, USA, Canada, and China. These offices are responsible for implementing marketing and promotional strategies, facilitating market access, conducting educational programs (like Australian Wine Discovered), participating in international trade shows, and fostering relationships with importers, distributors, media, and consumers worldwide. They also gather market intelligence to inform Australian producers and exporters.
Industry Offices, National Wine Centre, Hackney Rd & Botanic Rd
Adelaide
South Australia
Australia
Address: Australia House, Strand, London, WC2B 4LA, UK
Key hub for the significant UK and European export markets, focusing on trade relations, educational programs, and targeted marketing campaigns.
Address: Suite 901, CITIC Square, 1161 Nanjing Road West, Jing'an District, Shanghai, 200041, China
Dedicated to strengthening Australia's wine presence in the dynamic Chinese market through tailored strategies and local partnerships.
Address: One Bush Street, Suite 1250, San Francisco, CA 94104, USA
Focuses on expanding market share and premiumization of Australian wines in the competitive US market.
Address: Australia-Canada Trade Commission, 175 Bloor Street East, Suite 1100, South Tower, Toronto, ON M4W 3R8, Canada
Supports Australian wine exporters in navigating the Canadian market structure and capitalizing on growth opportunities.
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As of April 2025, Wine Australia' leadership includes:
Wine Australia has been backed by several prominent investors over the years, including:
Dr. Martin Cole was appointed CEO, commencing in early 2023, bringing extensive experience in food science and agriculture. Other executive roles may have seen internal transitions or standard board member rotations as per governance schedules.
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Wine Australia likely utilizes standard corporate email formats. The most common format for organizations of this type is [first].[last]@wineaustralia.com or [first_initial][last]@wineaustralia.com. Variations might exist for specific departments or roles.
[first].[last]@wineaustralia.com
Format
jane.doe@wineaustralia.com
Example
80%
Success rate
Wine Australia • May 28, 2024
Wine Australia has announced the participants for the 2024–25 Future Leaders program, an initiative designed to cultivate leadership skills within the Australian grape and wine sector. The program aims to equip emerging leaders with the tools to navigate future challenges and drive innovation....more
Wine Australia • April 16, 2024
Wine Australia reported that Australian wine exports showed signs of stabilisation in the 12 months to March 2024. While overall value declined slightly, exports to several key markets, including the US and Hong Kong, saw growth, indicating a complex but gradually improving international trade environment....more
The Drinks Business • July 18, 2023
Wine Australia announced a significant investment of AU$5.3 million into the burgeoning no and low-alcohol (NOLO) wine sector. This funding aims to support research and development to improve the quality and diversity of Australian NOLO wine products, catering to growing consumer demand....more
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