What Does Wine Australia Do?

Total employees170
HeadquartersAdelaide
Founded2014

Wine Australia is an Australian Commonwealth statutory authority that supports a competitive wine sector by investing in research, development, and adoption (RD&A), building markets, disseminating knowledge, encouraging adoption, and protecting the reputation of Australian wine. It aims to foster and encourage a prosperous Australian grape and wine community by investing in RD&A, building the reputation and demand for Australian wine, and protecting the sector. Wine Australia also regulates the export of Australian wine, ensuring quality and integrity.

Where Is Wine Australia's Headquarters?

Wine Australia officeWine Australia officeWine Australia officeWine Australia office
*Images sourced via web search. Rights belong to original owners

HQ Function

Serves as the central hub for strategic planning, research and development coordination, domestic and international marketing initiatives, regulatory oversight, and administrative functions for the Australian wine sector.

Notable Features:

Co-located or in close proximity to the National Wine Centre, providing access to state-of-the-art facilities, event spaces, and a showcase for Australian wine. The location facilitates collaboration with other wine industry bodies and research institutions.

Work Culture:

Professional, collaborative, and passionate about the Australian wine industry. The culture emphasizes innovation, quality, and support for grape growers and winemakers, fostering an environment dedicated to promoting Australian wine globally.

HQ Significance:

The Adelaide headquarters is pivotal for its proximity to major wine regions, research institutions like the Australian Wine Research Institute (AWRI), and key industry stakeholders. This allows for effective coordination and implementation of national strategies.

Values Reflected in HQ: The headquarters' operations reflect values of leadership, integrity, collaboration, innovation, and a commitment to the long-term prosperity and sustainability of the Australian wine community.

Location:

Wine Australia supports the Australian wine industry globally through a network of international offices in key export markets including the UK, USA, Canada, and China. These offices are responsible for implementing marketing and promotional strategies, facilitating market access, conducting educational programs (like Australian Wine Discovered), participating in international trade shows, and fostering relationships with importers, distributors, media, and consumers worldwide. They also gather market intelligence to inform Australian producers and exporters.

Street Address:

Industry Offices, National Wine Centre, Hackney Rd & Botanic Rd

City:

Adelaide

State/Province:

South Australia

Country:

Australia

Where Else Does Wine Australia Operate Around the World?

London, United Kingdom

Address: Australia House, Strand, London, WC2B 4LA, UK

Key hub for the significant UK and European export markets, focusing on trade relations, educational programs, and targeted marketing campaigns.

Shanghai, China

Address: Suite 901, CITIC Square, 1161 Nanjing Road West, Jing'an District, Shanghai, 200041, China

Dedicated to strengthening Australia's wine presence in the dynamic Chinese market through tailored strategies and local partnerships.

San Francisco, USA

Address: One Bush Street, Suite 1250, San Francisco, CA 94104, USA

Focuses on expanding market share and premiumization of Australian wines in the competitive US market.

Toronto, Canada

Address: Australia-Canada Trade Commission, 175 Bloor Street East, Suite 1100, South Tower, Toronto, ON M4W 3R8, Canada

Supports Australian wine exporters in navigating the Canadian market structure and capitalizing on growth opportunities.

Buying Intent Signals for Wine Australia

Highperformr Signals uncover buying intent and give you clear insights to target the right accounts at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
*Example signal, not calculated in real time

Who's Leading Wine Australia? Meet the Executive Team

As of April 2025, Wine Australia' leadership includes:

Dr Martin Cole - Chief Executive Officer
Shirley Fraser - General Manager, People, Culture and Business Services
Ned Hewitson - General Manager, Regulation and General Counsel
Paul Turale - General Manager, Marketing
Dr Liz Waters - General Manager, Research and Innovation

Who's Investing in Wine Australia?

Wine Australia has been backed by several prominent investors over the years, including:

Australian Grape Growers (via levies)
Australian Winemakers (via levies)
Australian Government (matching funding for R&D investments)

What Leadership Changes Has Wine Australia Seen Recently?

Hire1
Exits0

Dr. Martin Cole was appointed CEO, commencing in early 2023, bringing extensive experience in food science and agriculture. Other executive roles may have seen internal transitions or standard board member rotations as per governance schedules.

New Appointments:

Dr Martin Cole, Dr Martin Cole was appointed as the new Chief Executive Officer, taking over from Andreas Clark who had stepped down previously. His appointment was announced in November 2022 and he commenced in February 2023.

What Technology (Tech Stack) Is Used byWine Australia?

Discover the tools Wine Australia uses. Highperformr reveals the technologies powering your target accounts — helping your sales, marketing, and GTM teams prioritize smarter and close faster.

Wine Australia Email Formats and Examples

Wine Australia likely utilizes standard corporate email formats. The most common format for organizations of this type is [first].[last]@wineaustralia.com or [first_initial][last]@wineaustralia.com. Variations might exist for specific departments or roles.

[first].[last]@wineaustralia.com

Format

jane.doe@wineaustralia.com

Example

80%

Success rate

What's the Latest News About Wine Australia?

Wine Australia • May 28, 2024

Wine Australia news title: Growing tomorrow’s leaders today

Wine Australia has announced the participants for the 2024–25 Future Leaders program, an initiative designed to cultivate leadership skills within the Australian grape and wine sector. The program aims to equip emerging leaders with the tools to navigate future challenges and drive innovation....more

Wine Australia • April 16, 2024

Wine Australia news title: Australian wine exports continue to stabilise

Wine Australia reported that Australian wine exports showed signs of stabilisation in the 12 months to March 2024. While overall value declined slightly, exports to several key markets, including the US and Hong Kong, saw growth, indicating a complex but gradually improving international trade environment....more

The Drinks Business • July 18, 2023

Wine Australia news title: Wine Australia invests AU$5.3m in no and low alcohol wine sector

Wine Australia announced a significant investment of AU$5.3 million into the burgeoning no and low-alcohol (NOLO) wine sector. This funding aims to support research and development to improve the quality and diversity of Australian NOLO wine products, catering to growing consumer demand....more

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