HQ Function

Historically served as the central hub for Winc's operations, including marketing, technology development, wine curation, and customer experience management before its acquisition.

Notable Features:

The LA Arts District location was typical of modern tech-savvy companies, often in renovated industrial buildings with open-plan offices fostering collaboration and creativity.

Work Culture:

The original Winc work culture was characteristic of a startup: fast-paced, innovative, data-driven, and focused on disrupting the traditional wine industry with a strong emphasis on customer experience.

HQ Significance:

The LA headquarters was significant as it positioned Winc within a vibrant, creative, and tech-forward environment, reflecting its brand identity as a modern wine company. It was central to its growth as a prominent D2C wine brand.

Values Reflected in HQ: Innovation, accessibility in wine, customer-centricity, and a modern approach to a traditional industry.

Location:

Winc's primary market and operational focus has been within the United States, offering its wine subscription service and direct sales to US customers. While they source grapes and wines from various international wine regions (e.g., France, Italy, Spain, Chile, Argentina) to create their diverse portfolio, their sales and distribution infrastructure is concentrated in the US. Global functions are mainly related to wine sourcing, vineyard partnerships, and potentially some remote technology or customer support aspects.

Street Address:

100 W 5th St, The Rowan Building (historical)

City:

Los Angeles

State/Province:

California

Country:

USA